China Mobile Internet 10 years, the first generation of start-up companies have gone to where

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Article | Porridge

To talk about the history of China Mobile's Internet, we have to start with Nokia.

A few days ago, Nokia opened its first round of buying on the east of Beijing and sold out in just 20 minutes. This long did not see the brilliance of many Connaught powder excited tears. In the era of Nokia's victory, who cares? Looking at Nokia, the founder of the Symbian era, is also the mobile Internet hardware and software industry chain last not from Saipan to join the Android system was finally Andrew Amnesty, we can not help but sigh, "10 years Hedong, 10 years of Hexi." Mobile hardware from the era of Symbian into the Android era, not only Nokia old, there are a group of China's first mobile internet companies. Most of them failed to grasp the Android opportunity and were left behind by the fast-growing mobile internet industry. Of course, there are some companies that run fast and move into the Android fast Lane.

In the IT industry, ten years is a watershed. China Mobile Internet has been around for ten years since 2004, where have all the mobile internet companies that have been set up for nearly 10 years gone? Prepare fried chicken and beer, paper money and incense burner, celebrations or festivals, take stock of the first batch of mobile internet companies in the status quo.

Easy to check: Far away from overseas search stars

Talk about mobile search, have to say the originator of mobile search engine easy to check. Easy search is considered by the industry is China Mobile internet first mobile search engine. Easy to check was founded in February 2004, at the peak of 2007, easy to check mobile phone search market share of up to 57%, more than Baidu and Google market share of the sum. 2008, easy to search for 47.6 of the proportion of mobile phone users most commonly used WAP search engine first.

Search is a piece of fat, everyone is watching. When Baidu, Sogou and many other giants in the field of interconnection dense "enclosure", carrying the transformation of Mobile terminal search field banner, the market space is squeezed the easy to find out the vast Chinese market, far away from Japan. 2009, there are rumors that easy to go public, the result is "Wolf", 2011, heard that easy to find in Japan started listing, and finally nothing. In recent times, see easy to check occasionally by some media mention, can't help but sigh, the vicissitudes, in China, it has fallen out of the mainstream mobile phone search market.

People who like to follow the trend tend to be overwhelmed by the tide. In the ten years of mobile internet, occupy mobile phone search this pit, although the giant eyeing, but easy to check is a chance to big, but unfortunately it did not want to understand what they want to do, always want to catch up with each round of the Internet hotspot, localization services, mobile payments, O2O ... These are the platform systems that BAT wants to build today.

Startups think more, do more, is fatal.

3G Portal: The ups and downs of the listing dream

At the end of 2013, state digital landed on Nasdaq. Many people wonder, who is state digital? Most people may not have heard of the long state, but the company's early business--2004 years on the line of the "3G Portal", many people are familiar with. It is a mobile internet company in the era of Saipan and one of the earliest mobile internet companies in China. In the 2G era of the free 3G portal business for a living, in the era of Symbian launched "Class micro-letter" Super client, in the popular Apple mobile phone when the Android platform to do the development. Today, when peers of the start-up companies are almost dead, 3G portal is one of the few surviving first generation mobile internet start-ups.

Compared to the first generation of mobile internet start-up companies, 3G Portal development can be counted as ups and downs. In the era of Saipan ushered in a brief brilliant, after the idea has been a meager profit, and even nearly closed. In addition to its media industry under the impact of new media, the fundamental reason is that the 3G portal has not found the most core business, in terms of revenue also rely on the portal and reading business support, and no bright eye revenue performance. Open an Android app market now, and it's hard to find 3G portal apps in popular apps for reading and news classification.

Until the 2013 3G portal of the parent company long State Digital listing, the old mobile internet companies into people's view. Interestingly, the main chip in state's digital listing is not the "mobile internet First portal", which rose to prominence nine years ago, but the 2010-year mobile desktop go desktop. According to state digital official data, as of last September, go desktop download installation is 230 million, the average monthly active users 42 million, the current user 70% from the United States, Europe, Korea and other overseas markets. And in the two months before the IPO, the portal also spread the news of the big layoffs.

Many people look at the sky-long state digital listing, and then the climax came again. March 26, State Digital announced its first quarterly earnings after the listing, revenue growth of 63.5% year-on-year, net profit growth of 76.4%, the whole red.

Skye Network: Into the cottage, the defeat also cottage

American capital markets have always liked to listen to stories. China's first listed mobile internet company, China version of the app Store, this story is easy to talk about, but the sky network failed. At the end of 2010, the Skye Network on the tragic glow of Saipan sounded the Snadak bells. The price is 8 U.S. dollars, opening 6.02 U.S. dollars is below the IPO price. A short break of 20 dollars in 2011 years, but fell to less than 2 dollars. Skye was launched after the attack, mainly because Skye built a service in the cottage and other low-end mobile phone platform, but with the rise of the smart machine, investors on the platform model expressed concern.

2005, the Sky Network set up, and launched China's first fully self-developed bubble mobile phone software platform, using the middleware platform +B2B2C mode, Skye has let China's countless low education, low-income, low age shanzhai users, and the same smartphone mobile phone application based on mobile Internet service, The corresponding industrial eco-circle Construction has been recognized by partners. According to Sky official data, the number of domestic users has exceeded 350 million since 2011, and overseas users have broken 80 million.

However, with the rise of the 3G mobile phone, the rapid rise of the Android chain, the commercial model of Skye network will inevitably be questioned. The current brands of mobile phone manufacturers and operators have launched their own program stores, such as Lenovo's music store, China moved mm, China Unicom's wo Shop, Skye network is inevitably marginalized.

Before and after the listing, is Skye's short peak period.

UC: "Alone" in Bat competition

In China's internet sector, there are few companies that can grow up in the middle of a traditional internet giant, and less in a vertical market share. UC is one of the few exceptions. Previously, rumors Baidu is intent on the overall acquisition of this large flow of aggregation, to get rid of the dilemma of mobile end, but the acquisition of the storm finally to Alibaba increase shares, Ma Yun settled in the board of directors. Bat scramble to buy, the fancy is the UC occupy pit-Mobile browser. This pit has become one of the most important traffic portals for mobile internet. Communication tools and browsers are the two most commonly used mobile phones, according to Eric's report.

2004, UC launched mobile browser products, it is not expected to develop such. In the era of Symbian, mobile phone configuration is not high, the network speed is limited, the main speed and the provincial flow of UC Mobile browser has become the majority of people on the mobile phone access to the Internet the most important way. Even Tencent, Baidu and other traditional internet giants have entered the mobile phone browser market Now, the dominant position of UC still no doubt. According to Iris, UC accounts for more than 60% of China's mobile browser market, almost twice times the second, with more than 500 million users worldwide, with Android platforms already over 300 million. In internationalization, UC is one of the few successful Chinese enterprises. According to StatCounter, the Internet statistics agency, the company has a market share of more than 30% in India, ranked first, with more than 10% in places such as Spain and New Zealand.

With a large number of users, UC began to transform the platform, the mobile phone browser started the company has now owned UC Browser, UC nine, pp assistant and many other business, involving browsers, application distribution, mobile gaming field, and are ranked the forefront. Previously, it is said that UC annual income has reached 1 billion levels, a lot of profits.

No wonder the face of BAT's acquisition, UC insisted on "Alone" good body.

Buy and Sell treasure: In the grass-roots pile of stuffy sound rich

In China's E-commerce market Consumer-to-consumer market, Taobao almost complete monopoly. In the market, the cat, Beijing East, Suning, a shop almost divided. We all think that China's e-commerce pattern has been set, but the famous discount market still ran out of a only product will, the peasant workers market ran out of a trading treasure.

Only the goods will, you must know, the listing two years, the stock price rose 30 times times, the market value of nearly 10 billion U.S. dollars. We may not be familiar with the sale of the treasure. Trading PO was founded in 2006, is the earliest foray into mobile E-commerce professional platform, its goal is the grassroots users, living in the three or four-line city, or a major city of new immigrants. Most of these users do not have a computer, mainly through the low-end mobile phone version of the Web site to pay.

Why is it a dark horse? First look at a data: daily average visits more than 8 million, monthly sales over billion, and 6 consecutive years to maintain 300% of the rapid growth of 2013 platform annual turnover of nearly 2 billion yuan. These data on the large electric platform is not a big deal, but a single mobile trading volume, the sale of the treasure is the number one.

Not long ago, the sale of treasure again from Tencent's strategic investment, it is said that the money will be used to develop its own low-end smartphone brand big Q, as well as the country-wide warehousing system. No big Q mobile phone, also not in the sale of a single, but from the current development trend look, trading treasure seems to have the opportunity to become a vertical electric business, after the only product will be a dark horse. However, Tencent shares the Beijing-east, the company's racket network and other electric business into the east, the status of the sale of treasure seems a bit awkward.

The undertaking of these companies is actually the history of China Mobile's Internet. Some companies are getting bigger on the road to entrepreneurship, such as UC, and others are more likely to be found. Whether they succeed, or on the road to success, or failed, they represent China Mobile Internet youth era.