China's e-commerce in the future will usher in explosive growth, 2015 net consumer increase to 329 million people

According to statistics, China's one-year total retail sales of consumer goods about 18 trillion yuan, of which 1/6 of the transaction through E-commerce implementation. A recent study by BCG, a consultancy, showed that China's e-commerce scale will explode in the next 4 years, and that by 2015 China's Internet consumers will soar to 329 million, surpassing the US as the world's largest consumer of E-commerce. Online shopping is becoming a new way of consumption, especially for home appliances, from product form to distribution installation service, its maturity and standardization process is more suitable for e-business. In our efforts to expand domestic demand and promote consumption of the present, we should seize the e-commerce and online shopping, the new trend of consumer goods to promote the sale of home appliances.

As a result of reducing the intermediary and physical store costs, online shopping can bring a lower price; due to no geographical and time constraints, online shopping offers a broader range of choices and more shopping convenience. E-commerce has become a new consumption fashion, is pulling and creating new consumer demand. Many enterprises of E-commerce sales have gone beyond the traditional channels, traditional home appliances chain has also been a network of shopping as a new sales channels. November 2010, Gome announced the acquisition of E-commerce Web site Bowser network, and Gome's E-commerce website, "Gome Mall" for dual-brand E-commerce operations, the April 2011 gome Online, Gome expects the future of physical stores and online business ratio of 7:3. Suning easy to buy in 2010 at the beginning of the line is to strive for 3 years to occupy the national power grid purchase market share of more than 20%, to 2020 sales will reach 300 billion yuan, is the real store sales half.

But it should be said that the electrical appliances channel "electric shock" is still in the layout stage, to achieve their desired goal is still some time, more consumers to buy home appliances products or other E-commerce platform on the Jingdong Mall. In the home appliances channel active layout of E-commerce at the same time, many of the home appliance Enterprises also accelerate the layout of E-commerce, on the one hand to get rid of the restrictions and exploitation of household electrical appliances channels, on the other hand, hope to be the platform to create a greater appreciation and service space, the user really control in their

But it must be admitted that e-commerce is a new way of consumption, its user experience involves a long chain of service industry, from information to payment, distribution and after-sale service, the whole process of the experience established, not only consider the manufacturer itself, but also consider the manufacturers to organize and coordinate the whole ecological chain of e-commerce capabilities. But at present, the real size of the impact of electronic appliances E-commerce platform is not a lot, this and E-commerce brand influence and E-commerce user experience directly related to the direct cause of most of the home appliance channels and home appliances enterprises, still rely mainly on physical stores and physical channels for sales. And some of the first home appliance enterprises in the promotion of user experience and real E-commerce network services have done a lot of useful attempts, they fully utilize a wide range of influential Third-party E-commerce platform, in such as Taobao, Jingdong Mall, such as large flow of Third-party E-commerce platform open Shop, sales, Attract more users to pay attention to; On the other hand, they also launched a more personalized E-commerce site value-added services, such as customized services, such as the overall design services, the user firmly grasp in their hands, once the Third-party platform problems, they can still seize the user.

Since e-commerce has become popular consumption mode, the relevant authorities should introduce policy measures to encourage the development of this type of consumption, and actively improve the relevant measures to strengthen market supervision, so that E-commerce has become a real driving force to promote consumer electronics products.