China's electric business sector will usher in a new round of shuffling

"China's electricity industry will usher in a new round of shuffling," says one research scholar in the field of E-commerce.

Since 2011, Taobao, Beijing-east, when led by the Chinese electric business industry has been accelerating the pace of supply chain integration. January 2011, Alibaba Group in Beijing released logistics strategy, invested 10 billion yuan to start building a national warehousing network platform. Beijing East is building 6 Asian warehouses, is expected to be 2012 in 350 cities to achieve their own logistics distribution, the next two years to achieve 35 cities, "211 limit." In addition, the October Dangdang start hundred City strategy, the national popularization of the next day Tatsu, credit card payment; In November, more than 1000 cities in Mai Lin to achieve delivery of goods to pay, door-to-door return cash refund.

There is no doubt that after the integration of the supply chain, the electric business industry will usher in a brutal shuffle. As a new star in the field of e-commerce in the 2011, more shopping Network in the basic completion of marketing channels after the laying, will follow the industry pace, accelerate the upstream and downstream supply chain integration.

Different from the traditional electric business enterprises, 2012-year Purchase Network (www.duogou.cn) of the supply chain integration is understood to be mainly concentrated in the shop service and logistics system. Multi-purchase network in January 2011 officially on the line, is a real customer to achieve high value integral Exchange Network platform. In simple terms, consumers through the purchase of multiple network cooperation shop can be free to redeem the purchase of equal amount of points, and by virtue of more points, cardholders can choose their favorite products online, to buy points.

The unique mode of multiple purchase network determines the cooperation between shops and consumers more than 0 distance, as a consumer experience to buy a network of the starting point, the quality of shop services directly determines the consumers to buy more network impression. High value, convenience and humanization is the best interpretation of shop services. And in response to many consumers at present on the issue of logistics, more shopping network will be in 2012 years to build their own logistics team and logistics system, in order to better enhance the user experience integrated supply chain links.

I believe that more than the purchase of the network in the establishment of its own logistics system, accelerate the integration of the supply chain will be for the majority of cardholders to provide a better quality of high value points to swap experience!