Chinese and foreign supermarkets compete for community convenience stores China forces to enter the two or three-line city

Information Times reporter Lin Jianmin after the official China Resources and Guangzhou Hongcheng Supermarket signed a merger agreement earlier this month, there is also news that Huarun million to acquire 11,000 gas stations in the convenience store business, to enter the community supermarkets, convenience store intention is obvious. And the reporter learned that, sheng-Jia Supermarket is also formulating strategies, the next 3 years will increase the distribution of community supermarkets.　　In addition, including hundred Good, Suguo, supermarket hair and other retailers have said, began to enter the community supermarket, in order to share the Community market, expand new profit space. Insiders pointed out that in Wal-Mart, Carrefour, Tesco and other foreign supermarket giants in the new round of expansion, the spear also quietly extended to the community supermarket, Chinese and foreign supermarkets will be in the Community market secretly wrestling.　　And the domestic retail terminal will appear large-scale and community-wide "bipolar" development trend, may eventually appear "Hypermarket + convenience store" market pattern. Market structure: Local foreign investment wrestling for community supermarkets the competitive advantage of foreign retailers in the Chinese market in 2009 has not changed. According to China's Chain of Business association issued in March this year, the Chinese chain hundred strong, 20 foreign-owned enterprises sales and stores increased by 20.4% and 15.7% respectively, the increase is significantly higher than the domestic capital.　　Among them, 5 of the foreign-owned enterprises operating large stores have opened 115 new stores, and the number of new stores has increased by 69%. Under the press of foreign-funded supermarkets, domestic supermarkets have to invest more in the last piece of the industry with absolute competitive advantage-----------------Community supermarkets.　　has always been to shopping malls and standard supermarket chain expansion of China resources million, has also accelerated the pace of entering the community supermarket. November 8, China Resources million official and Guangzhou Hongcheng Supermarket signed a merger agreement, will Hongcheng supermarket under the 107 store revenue bag. Over the weekend, it was reported that China Resources wanted to acquire the convenience store business of 11,000 gas stations in PetroChina. China Resources hopes to pave the road for expansion, according to people familiar with the matter. However, the China resources proposal has been rejected because of the annual increase in sales of its convenience stores.　　Chen Yu, chief operating officer of China Resources million, said that China resources million will keep expanding the pace of expansion of 60 large stores and about 300 small stores each year in recent years. And China resources million stationed in the outside of the real estate and first-line road big community, Bojia supermarket announced to the international store into Canton, its head shop has been settled into the Grand city, directly to the hinterland of large-scale properties. In addition, the people out of sight of Canton and marketing cooperatives will also restart the flag drum to "Small Fresh Inn" small supermarket form Test water community health fresh supermarket. We plan to invest 40 million yuan and open 100 stores in three years. This year will open 5~6 home, opening 30 next year. "Guangzhou City Supply and marketing cooperation, Deputy director Lilley said."　　In addition, the local supermarkets such as Sheng Jia and Xing ' an increased their investment and continued to strengthen their community status. For domestic supermarkets This community heat, Wal-Mart and other foreign supermarket giants also dare not to lightly. Recently, Wal-Mart announced to slow the pace of expansion of the mall, speed up the opening of "preference" convenience stores, plans to open 1000 stores in 5 years. Coincidentally, Japan Yong-WangThe company also announced plans to increase its convenience store ministop (mini Island) to 200 in China over the next 5 years.　　In addition, the United Kingdom Tesco will also Tescoexpress (Tesco Express shop) into China, Carrefour has also launched a foothold in the community of the daily and wood margin discount stores. China Power 1: Using the Community supermarket low risk expansion "in the new round of enclosure, the current large location of high-quality resources and investment increased, while the community convenience store relatively small, cheap rent, open shop cost is also low." Pengqiang, vice president of the Guangzhou Business Economics Association, said that in China's first-tier cities, Wal-Mart, Carrefour, Tesco and the domestic supermarket competition is very fierce, we are looking for new business opportunities.　　Local supermarkets in the community sedimentation for many years, into the community convenience stores more obvious advantages. "With the increasing occupancy rate of large-scale real estate, the living population and the total consumption capacity of the community are promoted." "Zhongyuan Guangdong Project Department general manager Huang said, the City commercial network layout and the housing complete, provides the new development space for the community supermarket." He revealed that the opening of large supermarket shopping Plaza single shop to invest tens of millions of dollars, and from the location of the store to sign, then to the delivery, operation, less than 1 years, more than 2-3 years.　　Comparatively speaking, the community convenience store mainly leases, the location is flexible, the investment generally also only hundreds of thousands of yuan, and then relies on the group these resources superiority, the average 10 months already can achieve the break-even. China Power 2: Increase direct mining efforts to ensure low-cost integration of procurement, agricultural super docking and other integrated supply chain efficiency means, Wal-Mart, Carrefour and other foreign supermarkets. However, in this round of Community market low price contest, domestic supermarkets have also learned to pick up this "sharp weapon" to increase the development of direct mining efforts.　　Supermarkets have asserted that the latest 20 years, the domestic supermarket will achieve close to 100% of the agricultural Super docking procurement, which has entered the community supermarket to provide low-cost goods protection.　　has been in the agricultural super docking to taste the sweetness of China Resources million PR director Liu Yan Army said, China resources million has more than 10 provinces in the country set up more than 20 agricultural procurement base, and then more than 10 base docking program is underway. The reporter learned that the direct pace of some local retail companies are moving from the mainland to Taiwan and overseas markets, this attempt will give local retailers a wider mentality. For example, China and Korea have signed an agreement with the rural water products circulation commune, the realization of fresh, wine, leisure food, cosmetics, cleaning supplies, such as 10 categories of 2000 commodities directly into the supermarket sales target; in South Korea's direct mining channel stability, the hundred of the direct mining chain will also be extended to Thailand, Malaysia and other countries.　　and Shanghai Lian Hua and other retailers, each year also organized with overseas manufacturers direct docking procurement. China Power 3: Into the two or three-line city of Guangdong province chain of association president Sun Xiong believes that the retail giant to enter the community convenience store is a trend. With the rapid commercialization of Chinese cities, the quality location resources of the first-tier cities will be more scarce. "The emerging business circle in the two or three-line city is rising, with a veryView of the consumption potential. Sun Xiong says supermarkets favor community supermarkets in the two or three-line cities in China and have the flexibility to shop in densely populated neighborhoods and main streets.　　The advantages of small supermarkets in their geographical location are obvious compared to the supermarkets that drive in downtown areas where customers need to travel by car. The term "two or three-line city" is increasingly appearing in the latest expansion plans of large domestic retailers, according to a report released by CB Richard Ellis.　　Richard Ellis, director of Business Services, Yang Yongshi analysis that, because some of the two or three-line cities are not well-developed commercial conditions, but with a low commercial consumption capacity, has a stable market demand, these have become the support of the retail giants to enter the two or three-line city support point. The management risk of community supermarkets can not be neglected the community supermarkets mainly engaged in food and other fast consumer goods, due to limited area, inventory, distribution needs small batches, many batches, pay attention to prompt and timely.　　But some stores go deep into the community, the traffic is inconvenient, and even some areas are restricted by lorries and distribution vehicles not being able to enter the city centre.　　In order to reduce the cost of logistics and distribution, community convenience stores in the early stage, the general layout in the vicinity of the group stores, which indirectly restricts the pace of expansion of convenience stores. In addition to the Community supermarket to directly face the market competition, but also with fruit shops, bakeries, retail outlets, such as a large number of small convenience stores to scramble for customers.　　Community supermarkets in the established business circle to enhance customer loyalty, only through a number of personalized services to increase the consumer stickiness and value-added. Chinese Power supermarket candidate brand comment on China resources million: mergers and acquisitions have never stopped relying on resources group, Huarun million in recent years in the network layout, the expansion of many industries and so on to go very fast. Since 2004, the purchase of Jiangsu community Su Fruit Supermarket more than 1200 stores began, its mergers and acquisitions do not seem to stop: wholly-owned acquisition of Tianjin Moon Group, Ningbo Tzu Lung supermarket, Tianjin World Supermarket, Xi ' an love supermarket chain, hosted by the Shenzhen People run supermarkets, this year to Hongcheng supermarket 107 stores income.　　It is said that after the completion of the acquisition, China Resources million in the next 5 years in the development of community-oriented stores in South will have no competitors.　　Bojia Supermarket: The first community supermarket into the Sui as Hutchison Whampoa's retail business, the best supermarket in 1994 to open the mainland to set up a local retailer, to become the first mainland Hong Kong retailers, to promote the reform of the mainland supermarket industry. Up to now, Hundred has already had the supermarket market, the shopping square, the Super Square, the Metropolis shop, the community supermarket and the high-end supermarket and so on six kinds of business forms enters the Guangzhou market. This year, the main push of the Community supermarket mode International store, recently officially announced to enter the Guangzhou market, its first shop has been settled in the grand New town. The operating area of the business 1000~5000 square meters, main food, fresh and other fast-selling goods.