Chinese enterprises brand name fear become international "rice farmers" investment goods

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Although ICANN will only open the new category of top-level domain names next March, some Chinese companies have started to mihui the domestic domain name service providers to apply for a new category of top-level domain names (gTLD). There are reports that 3 companies have confirmed that the Commission will be commissioned to apply for the new category of top-level domain name to provide full consulting services. Prior to this, Canon had publicly stated that it would request a top-level domain name for the ". Canon" suffix.

Wan declined to comment on the news, but Renren said communication with ICANN and China's leading brands has been ongoing and has participated in a public proposal by ICANN's first 4 version of Dag (Registrant's Guide) for non-English characters to be used in the new class of top-level domains. As long as ICANN's new class of top-level domain applications are open, the Web can apply to companies. This clearly provides the possibility for Chinese enterprises to operate and develop the brand name strategy of the enterprise.

In the current situation, the key issue is that in the first public application of the new category of top-level domain names, there will be several Chinese companies can finally apply for success. According to ICANN's research on the size of the current Internet root server, the first year is expected to withstand 1000 new top-level domain names. In other words, the later the Chinese companies submit applications for top-level domain names in the new category, the lower the chances of success in the first round of registration.

A more serious problem is that, while ICANN is developing a new category of top-level domain name review manuals, brand name application and protection rules, it draws on different opinions and suggestions from various countries, without the active participation of Chinese companies. "The rules of the game are made by ICANN and foreign companies, which is not conducive to the brand name protection of Chinese enterprises," the industry said, the result may be that the Chinese enterprise domain name will be unknowingly, by foreign domain name investors to the top-level domain name, Eventually make the world's well-known corporate brands into the hands of others to trade goods.

Compared to domestic enterprises "calm", foreign enterprises and domain name registrars have been eager to. From ICANN's official website, the Brussels Domain name conference, which ended in June this year, is the largest-ever new category of top-level domain names meeting, with more than 700 ICANN-mandated domain registrars and internationally renowned companies from 82 countries listening, but in this list, There is not a Chinese company, the domain name registrars from China are only a million-net.

Although ICANN has not yet released the final version of the new top-level domain application guidebook, more than 100 overseas agencies and companies are preparing to submit new gtld applications to ICANN with the help of domain name registrars.

Previously, a domain name investment agency said that in the context of the rapid expansion of Chinese companies such as Haier, Huawei and PetroChina, the domain names of Chinese companies would be rewarded handsomely, and the new category of top-level domain names would be more likely to yield tens of millions of dollars.