Chinese enterprises should focus on cultivating network marketing talents

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What is Network marketing? The simple point is to promote their own brand on the network, can network industry through more than 10 years, who can say that they really understand the true meaning of network marketing?

Today, the vast majority of enterprises to network Marketing awareness is still in the network to publish such as Web ads, the initial stage of the mail advertisement, the single method also caused the network marketing efficiency of low, these still stay in the original level of the means of the network marketing is bound to encounter bottlenecks in the future development.

The domestic network marketing market development is encountering unprecedented opportunities, the data show that the 2008 Olympic Games factors, the 2008 China Network Marketing Market scale will exceed 13 billion, to 2010, China's network marketing market size is expected to reach 23 billion yuan.

In the face of such an unprecedented huge market, has begun to network marketing of nearly 1 million Chinese enterprises but because of the lack of marketing ideas and not its door. At present, most enterprises are by those who are very experienced in the professional market, but to network marketing ignorant of the traditional marketing staff, or some technology as the "key" network of technical Personnel "guest" Network marketing staff, this is to restrict network marketing can only be at the current stage of the root cause.

And in foreign countries, network marketing enterprises, its internal often introduce specialized personnel to open up the network marketing market, so that the level of network marketing further refinement, forming a business operations manager, Network marketing consultant, network Sales Manager, customer Maintenance manager, channel Sales manager, corporate advertising manager, business Research and development engineer, Service marketing representatives, such as the formation of a comprehensive network marketing system. and foreign enterprises to network marketing talent positioning is also quite clear, that is, with market research ability, master network advertising, search engine marketing, marketing-oriented web site planning and implementation, network integration and other professional skills of the combination of talents, in order to better for the network marketing operation system to provide talent support and intellectual security.

Thus, whether the network marketing can get out of the primary stage, the key is the people, how to train a group of network marketing talents suitable for the needs of modern market, at least relying on the traditional education model can not meet the needs of society.

The development of network marketing market is unavoidable to the commercialization of professional training institutions put forward the hope, and this training market is also a huge business opportunities. To do a simple arithmetic, that is, regardless of the size of the enterprise, only the need for a professional network marketing staff, then 1 million of enterprises engaged in network marketing talent needs will reach 1 million, and the actual course will not just this number. This makes the specialized professional training of network marketing become a bonanza that needs to be excavated.

But the pure business model also has the misunderstanding, in the past many vocational training process, appeared the mountain ridge, the teaching quality uneven phenomenon, also caused the personnel training many misunderstandings. The lessons of the past are profound enough, playing network, it and even online games, the banner of talent training, with a variety of departments jointly, issued a wide range of internationally certified training certificate, and made a commitment to the students can find the ideal job of business training institutions across China, the formal institutions to use four years to teach and practice courses, The vocational training school is only to be absorbed in the gold to compress to half a year or even several months, its final effect is conceivable.

The cultivation of network marketing personnel can imitate the successful experience of college in vocational education to some extent, and lose the professional academic spirit in the commercial background. At the same time, the professional qualifications of colleges and universities also help Yen Yi some of the internationally renowned network marketing experts to carry out the necessary professional teaching, the introduction of foreign advanced experience, supplemented by a certain breadth and depth of enterprise practice, so that the training of marketing personnel may not be divorced from the actual and rely on the Orthodox college education and has a strong expansion.

Once the real talent, with the idea, network marketing in the future is bound to go out of the initial stage, but also will be able to open up the market value to the limit, perhaps not long, the external forecast will become unrealistic, after all, when the basic soil changes in network marketing, its future business value and market size will also change, Perhaps then, the scale of internet marketing will be more than just Bai.

This article from the Nirvana & Yang Zhenqiu from Liaocheng Network Company--Jean Create the official website www.252000.com, reprinted the source and author, thank you for your cooperation