Class path applications can bring mobile private social trends

According to foreign media reports, the Path to private social networking has already completed the B round of financing plans for more than 30 million dollars. According to the relevant agencies, the value of the Path has reached 250 million dollars. The Path social network has more than 2 million registered users in the city of November 2010. The company's slogan is "path will help you easily share your life with your friends." Path also considers itself a "private social", since path shares photos based on e-mail addresses and phone numbers, and is inherently private, easing the user's fear of sharing photos with strangers. Path has launched iphone and Android clients. After a facelift, path has been transformed into a private diary that shares travel, photos, and even sleep, while path has established a relationship with Nike.

The cause of PATH's rise

According to a survey by the Pew Research Center, an independent polling agency in the United States, 58% of respondents said their master pages were private, only friends could see them, and another 19% of respondents had their profile pages set to be half open, Only friends and friends can see, and only 20% of the user's personal data is completely public. The reason for the rapid rise of the Path is that it finds private social needs in social networks.

The path is called "mobile-age Facebook," but unlike Facebook and Twitter's open social apps, Path's social programs focus on "closeness and privacy." The complexity of social tools makes modern people feel tired of socializing, the real circle of effective circles is very limited, and the current mass of users of online social tools makes their privacy more pervasive. A great deal of personal privacy is being compromised by a variety of online social tools, and private and secure social networking becomes a mandatory requirement.

is moving private social life a trend?

The more intimate, personal social graph built by Path, no longer like the social network of the past 2.0, has sparked a new round of discussion about social networking patterns. And in the domestic market, similar to the Path of applications are also constantly emerging. But is mobile privacy a social fad?

Users in Facebook, Twitter, microblogging, etc. built on the use of open platform, almost no privacy, if you unfortunately use the QQ circle, that privacy is empty, but it is undeniable that openness is also a major advantage of social networking. It is the openness of social networks that allows users to share more information and information, and to know and make more people. On the other hand, the current reliance on open social networking platforms is growing, and even at the risk of exposing personal information to the public, the reliance on open social networking platforms, coupled with the privacy protection of social platforms themselves, allows users to protect some degree of privacy. Therefore, the user's real demand for mobile private social is still to be discussed.

Path of the Chinese way

The huge opportunity that the terminal popularization brings

The popularity of terminals, the number of smartphone users in China reached 223 million in 2011, the number of smartphone users in China is expected to reach 336 million in 2012, the penetration rate reached 32.6%. Huge user base hidden huge opportunities, the current Chinese social networking sites, applications, games are in rapid development, social applications have become the majority of mobile internet users of the day-to-day behavior, if the class path site can be done, it will soon be able to explode, micro-letter 100 million of users to prove this.

Localization challenges

Well-known reasons, any foreign excellent product localization will encounter a series of problems, different user environments and backgrounds lead to different user habits and needs, to find and other social services, and suitable for people's interests, hobbies, behavior, habits, so that the class path application of real localization, And not just the micro-innovation of the interface and the UI, as long as the formation of a unique social relationship, you can achieve their own value.

Anyway, the classpath are on the road, if you can really effectively solve the user needs, for users, one more choice, may not be a bad thing.