Recently mobile fashion from the media community platform, "clothing assistant" to obtain a round of tens of millions of dollars in financing, the investment side for China-Ying Capital. Clothing Assistant is a flagship "How Women dress collocation" personalized creative application, currently has a user of about 5 million.
Dressing assistants have "collocation", "shopping", "discovery" and other functions, through the sun collocation, look collocation, Amoy with connected users and fashion Tatsu, to meet the user "personalized" needs. such as "What To wear Tomorrow" in "Discovery", users can choose a "what to do tomorrow," the interesting scene, such as "good study when Couba", "great aunt on the comfortable" and so on, and then the system will recommend a corresponding collocation, users can "like" with a single product link, if not satisfied can be recommended.
Meli said, Mushroom Street and other shopping guide products, "dress assistant" pay more attention to people, to match the concern. It is characterized by the first in the community to match, to attract love fashion love matching women. When they see their heartbeat collocation, if the simultaneous production of consumer demand, through the "dressing assistant" to Amoy Collocation, complete the consumption of closed-loop. The whole process is focused on the "people mix".
Clothing Assistant founder Guying Cherry to billion power network revealed, "dress assistant hope to become the largest mobile fashion media community platform, so as to create the largest collocation shopping platform, talent economic platform and brand docking platform." ”
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