Cloud Note-type product core in stable

Evernote The cloud Synchronized personal note molding products to People's daily life, and NetEase's Youdao search Youdao cloud Notes is China's native Evernote. Cloud notes help users to sync text, audio, picture notes, etc. to different terminal devices, using cloud storage technology for users to establish a secure note storage space, to solve personal data and information cross-platform management problems, simply: A terminal record, multiple terminals synchronization.

Cloud notes Do some localized attempts, in the note synchronization function, it provides users with two choices: Automatic synchronization and manual synchronization, which is almost based on the domestic user custom design. In addition to this, cloud notes also do a lot of domestic user taste features: Record real handwriting, when the user through handwritten notes, cloud notes can be presented and stored lifelike calligraphy effect; Android version of the recording function, in view of time, weather, news, notes continue to record, It can then be returned via the Android system and can be paused in the middle, and cloud notes offer 1G of free storage, which is more appealing than Evernote.

Overseas users have a stronger willingness to buy advanced services, as reflected in the growth curve of Evernote paid users. But in China, especially for a young category, charging is clearly an extremely risky move. Therefore, cloud notes attract users through more free traffic and intend to keep the current free amount. But it also means facing a tougher test of profitability.

However, the cloud notes in the short term and no profit concerns, after all, NetEase's 11.9 billion cash backing, making money is the thing. "We're not going to suddenly say that users pay, they think of other ways, like earning money through value-added services." With the right technology, this part of the cost will not get out of hand. "Youdao Cloud Notes product leader Shangwei Air Express.

Evernote currently has a user base of 20 million, this success is not only in the active note-taking application, but also in the introduction of other recording tool applications, the discrete users converged to form a community. However, these plans are premature for young, cloud-taking notes. Shangwei believes that the current stage is the "Pioneer era" of cloud notes, "personal cloud storage for users is a new concept, the United States than we 35 years earlier, their penetration rate reached 20%-30%, but in China has 700 million or 800 million of the Internet users, in fact, the penetration rate is very low, even in many people's understanding, Personal cloud storage does not form a category. ”

The bottleneck of a notebook product is "the ability to capture different types of data, but there is no better way to manage and organize the data", although Evernote is moving toward a "platform" dream, trying to make the product a "central platform for all human memory". But no matter what, security, stability is the king of this kind of products, "I very much agree with Evernote's advocacy of stable, easy-to-use, widely applicable user experience," Shangwei Airlines hope that the team is committed to providing users with long-term, stable note service, focus on one thing.

The following is the Youdao Cloud Note product leader Shangwei Airlines guest 3G portal "Mobile internet Hero Biography" Interview Summary:

Cloud Note-type product core in stable

3G Portal: What do you think when you set your style in product interface design?

Shangwei: When the style is fixed, there is a subject: Our target users are the people who have the management, the people who work in many places, and some intellectuals. And we have a lot of content in it, users want to edit notes, to read materials, do not want the interface is too fancy, will be distracted, so the concise style is our design at the time of a principle.

3G Portal: What's different from Evernote?

Shangwei Airlines: Technically we have a pretty big different, I am a technical origin, the background system is much more, and the company is to do storage, search, these are not the user perception. As to whether we have analyzed their practices, I feel that the great merit is to be committed to a very stable service. In the product form is now a bit similar, we also do a lot of feel that the market needs, the user needs, such as handwriting, write Chinese.

Provides a large storage space base service for free

3G Portal: Cloud Notes provide storage space is very large, and is free, will be free to when?

Shangwei: It's going to be free forever. Cloud technology must have the technical threshold, you also provide 1G of space, if the background is to buy the so-called enterprise-class services is very expensive, but this problem in the Internet industry has been solved, you can use a relatively simple, single disk, through a more complex software to approximate or better than the enterprise memory, It costs less than a few orders of magnitude.

For us, it's not a special value for profit, it's not a sudden call to pay, we'll think of other ways, like through value-added services or other ways to make a profit, because with the right technology, this part of the cost will not get out of hand.

This is a pretty common pattern-for most users, 1%, 10% users want to use advanced features, improve efficiency, charging them. For example, QQ, Thunder, EVERNOTE, many Internet products are using this type.

(Responsible editor: The good of the Legacy)