CNZZ: Social networking sites and web games continue to be hot

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For the last two years, the most popular on the Internet is social networking sites (SNS) and web Games (webgame). Recently, the Network era (Beijing) Technology Co., Ltd. (CNZZ) to SNS and Webgame website page browsing number, visitors online time and other objective flow data to compare, get a series of data. Cnzz said the data would help the industry.

CNZZ Correlation Analysis Division through the comparison found that SNS is currently the most typical Web2.0 application, highlighting the interaction between users. SNS Web site originated from MySpace, followed by Facebook's popularity in the United States to make people more aware of the value of SNS sites. and Webgame in the beginning of this century, after the dotcom bust, from 2006 to a new face of rapid rise, the current operation of a better webgame at the same time the number of online has reached 100,000 levels, large and small webgame up to 300 of the balance. "Webgame and SNS have amazing similarities, such as many people online interaction, no need for clients, no long time online, and so on, the two seem to have an inseparable relationship." "Cnzz," said the analyst.

It is understood that SNS and Webgame website is currently the fastest growing type of Web site. CNZZ website Correlation analyst said, SNS website entry threshold is lower. CNZZ statistics show that from December 2008 to January 2009, China registered a total of 356 SNS websites. The threshold for developing webgame is relatively high, but 129 webgame sites have been born in the last two months. The number of pages viewed from the site, there are 8 new registered SNS website Day page browsing more than 10,000 people, 2 of the daily page traffic number of more than 100,000 people, and 67.98% of the new Registered SNS Web page Browse number less than 10, this is mainly due to the SNS homogeneity serious, the website exclusive visitor proportion is high, The growth of SNS shows a typical pyramid type.

CNZZ correlation analyst said, compared to Sns,webgame's page browsing quantity growth is relatively balanced, in the last 9 months has 4 website Day page browsing number more than 10,000 people, page browsing number in 11-100, 101-1000, The number of new registered sites for the 1001-10000-person interval was 17, 11, and 12, respectively. Because the Webgame type is rich, its exclusive visitor's proportion is lower than SNS.

In terms of attracting visitors, social networking sites and web-game sites use similar strategies, mainly through the promotion of visitors ' referrals on instant messaging software. September 31.31% of visitors through the Instant Messaging software links to visit the SNS website, 27.87% and 23.58% of visitors through the search engine and other external links for the first time to visit the SNS site. The proportion of visitors to the Webgame site for the first time via instant Messaging links is 39.5%, while the proportion of visitors using search engines, Web sites and other external links is about 20%.

At present, most of the most important methods of SNS attract and sticky visitors are to develop new and entertaining social games, which can be divided into interactive type and single type. From the time it takes to attract visitors, visitors to interactive social games can reach 5 minutes and 26 seconds a day, the number of single access operations reached 34 times per capita, while single-player social gaming visitors were more operational and had a single access operation of 31 times per day for 1 minutes and 32 seconds of browsing. The per capita daily visit of Webgame visitors reached 6 minutes and 43 seconds, and the number of single access operations was 39 times. Dong Pei