COFCO Italian MSN Push network interactive game into state-owned enterprises NET sample

Cofco Play "Game" I joined the Cofco production team, this is more than ' stealing ', there are red wine, chocolate, instant noodles and other prizes to take, to help me play it.　　A lazy afternoon, friend Amanda on MSN begged Kitty. "Deal, chocolate is all for me!"　　Kitty is still naughty.　　After several days of research, Kitty found that the original MSN platform based on the network interactive game, playing all of the Cofco group's products, from corn oil to rice, from wine to chocolate, instant noodles, "the whole industry chain has moved to the network game." "And happy and other traditional community games, ' Cofco production team ' in the promoters can only complete the ' planting ' of this one link, the rest of the manufacturing processes need to develop the offline friends to collaborate.　　"A few days down, Kitty has become a" production captain. Cofco is meant to be MSN "We are entering an era of implantation from the disturbing age of marketing communications." "January 27, the United States global Brand Content Marketing Association, chairman of the Sindi Kailai, said in a domestic marketing conference, China's traditional advertising in the past years of high-speed development after the growth slowed down, and relying on the film, television, games, networks and other platforms of embedded advertising will emerge,　　Become the new favorite and focus of the 2010 advertising industry. "In line with the online activities, Yuet-live juice in the absence of any television advertising, open the market, which is the value of network implantation marketing."　　"Brand marketing expert Li Guangdou to Cofco first fruit and vegetable juice brand Yuet Live and happy net together as an example specifically elaborated the implant marketing."　　According to Li introduced, happy net for Yue Live design 3 links of implantation, one is to use Yuet live seeds to grow full and fresh fruit, the second is to use from the harvest to the full display of juice, the third is to expand the distribution under the line test drink activities, so that players play a game can still be in real life recall the product brand proposition. "It may be hard to understand that old state-owned SOEs such as Cofco will be linked to this brand new marketing model," he said.　　"Cofco Group innovation and brand Department of the relevant head of the reporter interviewed also said, frankly speaking, the original game of the company's built-in advertising marketing is also a try attitude." It is this unexpected success, determined the Cofco continue to increase the investment in network marketing decision-making. "We've been planning a network-wide collaboration that covers the COFCO industry after the marketing of the Yuet-Live juice network," he said.　　The Cofco group said that in mid-September last year, Cofco began to find Microsoft to negotiate the ' Cofco ' cooperation until the game was officially launched in mid-January this year. As an emerging area of advertising, the game built-in advertising has a strong targeted, various forms, and the audience to interact closely with many other advantages. and relying on SNS community's rise, the game built-in advertisement's pertinence and the high interactivity characteristic is more obvious. "Using these characteristics, relying on the unique attributes of MSN users, the Cofco production team is to face office workers to launch a game implanted marketing." The Cofco people said. [Page] Old state-owned enterprise NET sample "future network platform implementation of the collectionInto, can be larger than the entity Cofco Group. Gaoning, chairman of Cofco Group, has high hopes for the network.　　Following the cooperation with happy net Red Yuet Live brand, Cofco Group last year also launched a High-profile food shopping website, "I buy the net." According to public information, COFCO Group 2009 sales of about 100 billion yuan.　　This collection of leisure food, cereals and oils, red wine, Chong-tune products, biscuit cakes, baby food, dry goods and breakfast food, such as more than 10 large categories, thousands of commodities, the food industry aircraft carrier, the next one of the target blue Ocean is in the network World also realize billions of dollars in marketing scale. China's Internet Development Statistics Report 2009 shows that China currently has about 380 million internet users, of which nearly 1/3 of internet users have online shopping behavior. China's largest online shopping site Taobao Average daily turnover of more than 600 million yuan, the annual turnover of about 200 billion yuan.　　Relying on Cofco Group's existing 100 billion annual sales, Gaoning's network of hundreds of billions of marketing ideas is clearly not in the castle. "It is not surprising that Cofco has launched food sites.　　"As I bought online marketing manager Charcoal, as a company based on the traditional enterprise of the company, I bought the advantage of the network is derived from the Cofco group, the mother in the field of cereals and oil products and sales advantages." "The competition of contemporary enterprises is not the competition between products, but the competition between business models, E-commerce, implantable marketing are the characteristics of the internet era of the business model."　　"Charcoal stressed that Cofco want to adapt to the internationalization of development, participation in international competition, it is necessary than other enterprises to participate more actively in the network world." In this regard, Guo Haitao, deputy general manager of information, said that for traditional enterprises, "net" has been the era of social evolution under the tide must face a subject-not do not do, but how to do the problem. In particular, for those traditional enterprises that have formed a comparative advantage in a certain field, the operation of the old business has become very adept, and the Internet not only means the conversion of operating platform, but also the change of management and thinking mode behind it. "How the traditional enterprise should try the water Internet, we are all stones, the various practices of COFCO provide us with a good test sample." "Guo Haitao said.