Combined with my personal website to develop the website optimization, promotion program

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How to optimize the site, how to promote, whether it is blog station, enterprise station or portal station must have a website before the site planning, the following is the junction of my personal website, I developed a website optimization/promotion program to provide you with discussion. How to optimize the website? The main purpose of website optimization is to achieve comprehensive optimization of the site, so that the site in search engines have a better ability to rank natural, so as to enhance the website sales ability to enhance the effectiveness of brand promotion.

Each column, each page as a small site for its controllable optimization, from the basic site layout, site structure, so that the structure of the site more reasonable, and ultimately bring long-term stability of the flow. Design strategy of site construction layout (in line with search engine web design)

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I. Domain name

1, the website has a stable server

2, domain name, choose convenient memory, and to meet the theme of the website

II. directory Structure

1, the directory structure not more than three layers

2, graphics, scripts, cgl-bin and CSS style sheets, each set up a dedicated directory revenue, which should not be placed in the root directory.

3. Return path settings

For each page you need to set a clear entry and exit links to the spider, to ensure that each page has a return to the homepage and the parent directory links. After each article to add point to the previous page, the next page of the link, copyright part of the hospital name Add link, guide spiders crawling.

Three, internal chain optimization (navigation structure, site map)

1, the main navigation using text links (content to navigate must use text links, function navigation can use picture links).

2, the main navigation manifests as a first-class catalogue.

3, the child page must have the path prompt (for example: Shenzhen SEO Homepage-Website optimization-Shenzhen newest SEO article publishes).

4, the website map is simple, the text type.

Iv. picture Optimization

1, the entire station picture ALT attribute has the text description, uses the ALT label to indicate the picture information, and takes the page the key word in therein.

2, the top or bottom of the picture plus the description text containing the key words, and write about the picture around the text description. picture file name. Because the search engine can not understand the picture, only knows the text.

3, the picture should be small better, the image, the picture as far as possible uses.

Five generations?

JavaScript code: The site to minimize the use of JS, or put JS at the bottom of the site, you can avoid spiders to do a lot of JS analysis. Write JS to one or several JS files and then call it, speed up the page loading speed.

Vi. Title and label optimization

1, title optimization, this is the most important. Title is the summary and refinement of the content of the Web page, including keyword optimization.

2, Keywords,description, many web sites also ignored the role of the description, but after a period of observation, the description is not really lost the role, it is still the most easy to start outside the title of the most easily control spider crawling rules of the part, Keyword settings as a description of the matching service also can not be ignored.

Vii. keywords (keyword selection, positioning)

Combined with the industry situation will be the site's keywords into two categories:

①, a class is the most popular keywords in the network: (SEO, website optimization, website promotion, search engine optimization, network marketing, etc.).

②, another class can bring fixed flow of long tail keywords: (Example: corporate website optimization, website product promotion, SEO optimization technology, seo cases, seo experience, SEO diagnostics, seo information, seo primer, seo services, etc.).

③, should first from the difficulty of small, short-term results of the long tail keyword, this batch of words can be stabilized for the site to lay a certain foundation, and then in the long tail of the word at the same time select a small number of relatively popular in 2-3 months can bring the potential flow of keywords, this kind of although not short-term results, but long term, After a time span in the later period can bring high flow.

④, daily monitoring site traffic sources, statistics which type of keywords can bring traffic, determine the day itself has a certain advantage of the word, phased in a regular quantitative to filter.

⑤, filter rules: The principle is to select short-term to bring the flow of keywords to do. First of all in Baidu query keyword included in the page is most of the page, if most of the page to the homepage, select the long tail keyword to do, to avoid competition. Long tail words can be based on Baidu Index to check.

Viii. 5, description (description)

①, be sure to write description.

②, description must write a sentence.

③, the best to keep in the Baidu show the best of two lines, not too much also not too little.

④, content to be able to reflect the company's main business, at a glance.

⑤, it is best to embody important keywords in it.

⑥, write the telephone to be able to attract some more lazy customers!

Nine, Title, keywords, description writing

1. Title Writing

⑴, homepage title:

The title of the first page of the format is "site title-site keywords", here's the key words do not add too much, and keywords three as the best.

⑵, column page title two kinds of writing:

①, with the name of the keyword, can be "column name-site name"

②, with the keyword naming, title will change the way the writing, probably writing is such a "Column name-column keywords-site name", so as to help the column page to get rankings.

⑶, Category List page title:

Only need to use the keyword for this column name, "category list page names-column name-site name", here do not add a mess, because the simple will rank more good.

⑷, content page title:

①, title plus site name, format "content title-site name"

②, title plus column name, format "content title-column name"

③, title add column name and site name, format "content title-column name-site name" function is to give a good reminder to visitors, tell visitors what this is, and he is in which of the Web site, there is no category list name, if you want to join, as long as the list name added to the column name before the , in fact, the deeper the page, title of the site in the name of the more, such a writing is to highlight the title of the content, because the search engine will consider the content of the former things, relatively high weight, so be sure to put the title of the content page in the front.

2, the key words keywords writing

⑴, home keywords writing,:

⑵, column keywords writing:

Column keywords can be listed under the column of all the classification list, plus the column keyword, the general wording is "column name, column keywords, column category list name" This can help search engine better distinguish this page, so that you in the same kind of website weight to gain some advantages.

⑶, Category list page keywords:

The main key words in the column to write, do not write too much, three to four words best, because now the search engine will be too many keywords to disperse your weight.

⑶, content page Keyowerds writing:

Writing keywords in a content page is actually a more important thing, can not use the site more important words to write keywords, otherwise will only let the Content keyword transition repetition, but reduces the search engine friendliness, summarizes the published article important content, then extracts the keyword, (example: article if is introduces the webpage design , then my key words must be web design, and if it includes website promotion, keyword can also add site promotion, these keywords are selected some of the important writing of the content, if the ability to extract keywords is poor, you can also extract the more words appear in the article as a key word.

3. Describe description writing

⑴, Home Description writing, description's writing is the title of the home page, keywords and some special columns of the contents of the integration into the inside, written in a simple form, do not only write keywords, because this is the search engine included the home page after the introduction.

⑵ Column Description Writing:

The title of the column, keyword, category list name, as far as possible in the written description, can not only write keywords, as far as possible in the form of introduction, users in search engine browsing will have benefits, which can also improve some of your weight advantages.

⑶ Category List Page description:

As long as the category List of headings, keywords included in the written fluent introduction on it, so you can also for the category list to increase the friendliness.

⑷ content Page Description:

The title of the article, the important content of the article and keywords all extracted out to write a simple introduction to this content page, this is the best way of writing, is relatively the most standard.

X. Content Editors

⑴, content Add methods and considerations:

1. The website description must be original. The total number of words 30-50 words, the key words appear 1-2 times.

2. The article title at least one keyword, word control in 30 words.

3. The keyword is set in 3-5.

4. The content part needs the big length detailed content cannot be a paragraph of text or a few words, the first paragraph article appears the keyword, the end appears the keyword. The content is not enough to other related industry website to be patched up.

5. The article adds the chain, add to the homepage and the section page link.

⑵, update quantity and frequency:

1. Hot words: Add 5 articles for the first time, add 3 more each day.

2. Long Tail Word: Add 3 articles for the first time, add two articles every other day.

3. Update frequency according to the collection and ranking of timely adjustment. (within the site changes in the adjustment period traffic may fluctuate, this period reduces the frequency of updates, as a transition.) )

Xi. External chain Construction

Mainly through Baidu to attract traffic, station optimization to increase strength, the station can be appropriate to relax, you can do two times a week outside the chain, the effect is good once a week. The early chain to the main blog, send high-quality links for the site lay the foundation, around the key words to write soft text sent to the blog, the article for original or false original, to ensure that the key words and articles have a relatively high correlation. Not too many links per article, 3-5 can be. The first one months Friendship Link 2, 3 speed began to increase.

12, website promotion and publicity

1. Search Engine Optimization: Baidu is the main, followed by Google and Yahoo.

2. Exchange Links: Not only can help improve the site rankings, but also to attract some IP visit.

3. Soft Wen Marketing: At present, the soft text is a very effective way of publicity.

4. Forum Marketing: A large number of visits to the same industry forum site or popular network platform, the release of messages and forum information, content mainly to: This site introduction or some of the content of this site release, to attract enthusiasts to visit.

5. E-mail Marketing: Beautifully designed text message using software to send mail, regularly publicize the website of the latest consulting activities concerned.

6. To QQ Group, the issue of hot news, the introduction of traffic.

13. Expected effect

Because of the instability of the current search engine, website optimization, website promotion work as a long-term process, its effect should be steadily improved. Preliminary expected within 3 months after the site optimization, to achieve search for the key words (website optimization, website promotion, search engine optimization, network Marketing). Can enter the top 10.

This article comes from: www.sz-seo.org shenzhen seo, shenzhen website optimization, Shenzhen website promotion, Shenzhen SEO Liang Blog