Comment on the world's most concise top ten brand list

According to relevant foreign media reports, in the excellent design and brand promotion, we can always hear a word "simple", for any project brand, simple is the most eye-catching. The core global brand Simple index (Siegel+gale Global Brand Simplicity Index) investigates the simplest brands in the minds of more than 6,000 consumers (including the simplicity of advertising content, the usability of the site, and the real experience of the product) to give a simple definition. Ultimately, the report, which was published in the final survey, also described the value of "simplicity" in different industries. Here are the 10 simplest brands in the United States.

01.Subway

02. Dawn is happy

03. google

04. Amazon

05.Netflix

06.Publix

07. Apple

08. McDonald's

09. Starbucks

10.Zappos

American Volkswagen Supermarket company Publix feels like an outsider, it was voted by Florida State a group of grandparents who had accepted the brand's simple index survey. In addition to Publix, the top 10 of the other brands have a reason to be selected. The marketing campaign "five dollars a foot sandwich", held by sandwich chain Subway, was simple and impressive. Google's homepage is still a simple, unmodified search box. Once you are able to handle the Native American dialect, you will find Starbucks (Starbucks) 's website highly navigable. At least, you know they sell coffee.

Siegel+gale, a brand consulting management firm, found that consumers are willing to pay a higher price for a simpler experience – an average willingness to pay 3% to 4.1% more, theoretically equivalent to 30 billion dollars in revenue. Since the top 10 list represents some very successful companies, we are not surprised by the Yushire findings. The report picks up health insurance and banking because they are the two most harvested industries from "simpler products and experiences".

However, it is worth noting that, despite the rapid rise of social media in popular culture, it is poorly ranked. Twitter's ranking fell 23, down to 93rd place. In addition, Facebook ranked 118th in 125 brands, which actually slipped 31 from last year's simple brand index. One of the world's best-known brands has been defeated in terms of creating easy-to-understand products.

Facebook users say they are disappointed by Facebook's puzzling personal privacy policy, the frequent user interface and the availability of overall scarcity. "For those who pursue simplicity, this is a bigger ' repulsive ' factor," concludes the report's authors. ”

I can't help wondering if Facebook is just a special case in our culture. Unlike a company that sells products, it is like a civic service organization that provides a complete infrastructure for our digital lives. I don't know if the average New Yorker would think their subway system is "simple", but even if the subway system is not "simple", they will not be able to completely abandon the subway and take taxis altogether. So is simplicity the company's ultimate goal? Maybe not. But if you make a living by selling meatball sandwiches, this will have no effect.

Note: This study excludes many industries. It focuses on "tourism and hospitality, retail banking, and restaurants and grocery stores." ”

Next, we say the simplest ten brands in the World:

1. google

Google, the most popular web search engine, has been independent of its brand and has become synonymous with finding information online. With its classic home page and simple user interface, Google has always been the winner of the Simple Index (Simplicity Index) rankings. The speed and efficiency of search results create an experience that, as one respondent described, "makes your life simpler", while easing the backlash against Google's privacy policy and its use of consumer data.

2. McDonald's

The fast-food giant was swept by its "countless McDonald's stores and consistently quality". It provides food for consumers through a user-friendly menu. The brand has risen to the position of the world's second-largest simple brand, which means it is now increasingly popular for its straightforward approach to fast food and its growing adaptability to local market tastes.

3. IKEA Home

The simple, practical and modern method of product design, coupled with the price that consumers can afford, allows Ikea to gain and defend its third place. Ikea solemn commitment to provide a good network, physical stores and after-sales service. Ikea has an ambitious goal of entering the hotel and urban planning arena in the near future, incorporating a simple, distinctive Swedish style in home design.

4. C&a

The family brand, which dates back to the Netherlands in the 17th century, has an unshakable place in the European market and is a real global retail fashion brand. C&a at a reasonable price to provide high-grade clothing quality and style, its purpose is very simple, is to let people come near fashion. It rose by 15 and jumped to fourth place.

5. Apple

Apple is considered to be the most valuable brand on Earth. It consistently delivers "design perfection" and has a simple intuitive user experience, so always stay in the forefront of the "simple Index." Its branding and marketing strategy has always been based on providing consumers with a simple and fresh user experience, creating a passionate and loyal user base. These users will consciously demonstrate their brand loyalty.

6. Pizza Hut

Pizza Hut, which has nearly 13,000 outlets in more than 90 countries, offers pizza, the world's largest pizza franchise store and the sixth-most simple brand in this year's "Simple Index" rankings. Pizza Hut beat rivals with fresh advertising, online ordering, quality service and fast delivery.

7. Nokia

Nokia has always maintained a leading position, especially in emerging markets such as India and China. In both markets, its "simple Index" ranked 1th and 28th respectively. Nokia's products have won praise for its simple and easy-to-use operating system. Nokia continues to deepen its collaboration with Microsoft and plans to launch the Lumia series of smartphones, which combines innovative technology and powerful software capabilities.

8. Yahoo

Yahoo, with its simple search method, still strong brand awareness and easy browsing experience, is ranked the eighth in the world, ranked second in India's search engine. Yahoo is also working to improve the effectiveness of its services by Marissa Mayer, the new chief executive, at the helm of a new strategic alliance and partnership with Facebbok, consumer news and business channels (CNBC) and the music services Web site Spotify.

9. Carrefour

Carrefour, Europe's biggest retailer, entered the world's top 10 for the first time, largely because of its "loose portfolio of products and a good consumer experience". Carrefour's value is to provide each individual with a clear choice and quality service, and its supermarkets and hypermarkets have been adhering to this concept. In the interview, the interviewer also praised its "publicity materials simple and easy to understand."

10. Aldi

The European Aldi (ALDI) supermarket chain, with more than 9,000 outlets worldwide, ranked tenth in the "Simple Index" rankings this year. The Aldi brand uses straightforward "save money for consumers" ads, coupled with good quality and variety of choice, clearly conveys its philosophy-"the same products, lower prices."