Community O2O, the best opportunity for real estate transformation

2014 for China's real estate can be said to be a year of change, the past scenery is no longer, most of the housing enterprise's annual target may be frustrated. Small and medium-sized housing enterprises are not insured, large housing enterprises are also actively transforming, looking for new profit growth points. One of the Evergrande layout of diversified development, into the rapid elimination of goods, new energy and other fields, green space, the country garden actively expand overseas markets accelerated internationalization, Wanda, Vanke is active embrace the Internet, with the internet thinking of their own upgrade.

In many transformations, I think the most promising non-community O2O. Houses can only be sold once, while community service is available for 70 years. Vanke is positioning itself as a "City supporting service provider" is to see this. At present, the first-line housing enterprises are their own properties, they have a large number of offline resources, which is the Internet enterprises can not be expected. The community is the payment scene and experience scene most places, can say the real estate business is away from the user recent enterprise, in this user is the king's Internet age, the real estate perhaps can by this natural superiority reshape own River Lake status.

At present, the community O2O is still a blue sea, to the development of the background is nothing but two types of app, one kind is "Ding dong Community" "Community worry-free" as the representative of the third party start-up companies, a kind of developers have their own "Live Here" "Color cloud" and other applications. The first category like "Ding Dong Community" This platform model, no user base, only rely on burning the money of investors to pave the ground work, at present is a lot of community, but because there is no foundation, users will be robbed at any time, want to achieve the scale of application do not know how many years to burn The previous burst of capital chain break rumors presumably also not groundless. But the second kind of application mostly stays in the test water stage, plays with the property the role, has not found the complete profit pattern. "Color Cloud" can be regarded as an excellent representative of the vertical electric business model may be a breakthrough, with Ali for the "last kilometer."

Now the Internet bat and other giants are still on the sidelines, not too big, (commercial real estate in the field of millions of O2O cooperation is another matter). Small start-up companies if you do community service refinement can also have chance, such as "Community 001" logistics services, "community worry-free" yellow pages services, and so on, if like "Ding-dong community" as a platform for all-inclusive, will eventually only kill themselves. and large housing enterprises to do their own community O2O, the possibility of its development is too much.

Because there is no mature case, the author in this bold assumption of several profit models and development direction, these are the areas of great market prospects.

1. Grasp the user's advantage, can open up their own group industry, the formation of platform effect. For Evergrande's diversified development of enterprises, the effect is more significant, and its own community service platform can be used as a platform for electricity, sales of their own mineral water and milk powder, but also as Evergrande Football ticketing and promotion platform.

2. Get through the upstream and downstream industries. Negotiate the bottom of the business can do a group purchase platform, collection owners rent and sale of housing information can be used as a housing intermediary platform, but also for the self-employed to do drainage. For example, China Resources Vientiane City, multicolored City can benefit a lot.

3. Grasp the core of financial payments. The current cost of water and electricity is to pay treasure, if you want to o2o the community bigger, pay the entrance is battleground, but also the biggest cake in the market. Only to hold the lifeblood of finance, the future financing channels will bring great convenience. Although the current Alipay is very powerful, but the real estate can be collected by the property fees to make a breakthrough to preempt the payment entrance, or have a chance to write.

In addition to the financing advantages, the community service platform can also play an important role in the future of large data and smart home strategic layout, no longer redundant. In short, it will bring huge opportunities to the real estate industry of today's single profit model.

The battle for community O2O Big Cakes has come to a fast-breaking time, in addition to Vanke's "Live Here" has begun to enter the right track, the country Garden, Evergrande, Longhu has also begun to itch, will launch its own community service platform, the real estate developers in the Internet field of the tear force is imminent, who will become the next big guy we wait and see.