Constructing social media marketing based on Humanism

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The rules of social media marketing are not the same, and the awareness of serving the masses is higher than anything else (that is, we advocate "people-oriented"). Strong online relationships can drive goals and nurture real-life relationships. In fact, you should focus on the relationship with your users before you think about marketing goals, which in most cases is also a key issue for your daily involvement in socializing (although users are enjoying themselves). The first thing you need to do is look for a congenial environment. When you find that people are starting to wonder who you are and what you do, this is the right time to establish a business connection. People don't have to be curious about you, but you can always openly identify yourself as a group, company or industry.

If you plan to advertise yourself or your company, don't forget the people around you. Listen to them and give them feedback. If you have a blog, add them to the links and highlight the valuable positive contributions they have made to your blog, especially those that have moved you. They spend their time reading and replying, thanking them for their contributions. Showing your concern is an important part of socialization, and it can be a great help in social media marketing and nurturing relationships, and will eventually translate into strong market potential. In fact, the best way to advertise is to advertise others first and then publicize yourself.

Online interaction is different from the past, "people-oriented" is the key to success in today's era. In foreign countries, there is an example to illustrate this point, for example, the standard press release of the propaganda effect is not good e-mail, in the e-mail, you can display personalized information, let the reader know that their attention is important to you. The president of a foreign PR firm has applied this strategy to a client. To promote the customer's product, the company's team spends time writing personalized promotional messages for mainstream blogs. They often associate these promotional messages with previous blog logs, and it is clear that each message is carefully prepared and targeted at a particular blogger. People to the product's propaganda information reflects well, finally, the customer's products have been a lot of mainstream media promotion.

The above case is a success, but many PR professionals are unwilling to take the time to do so. The problem with many PR companies is that they only think about their clients. But bloggers receive hundreds of of promotional messages every day and drown in a stream of news releases. Only put the blogger or blog in the first place you guess what makes your message stand out. Simply put, "If you have a lot of people to contact, you can't help but want to copy, paste or mass mail." Don't do that. People will find out, it's obvious. If your message is worth seeing, it's worth rewriting.

Social media marketing is not an easy task, to achieve the final success of the need to pay sweat and effort. This means you need to delve into the online community to identify the information, build relationships with people who are influencing the success of your marketing information, or write blog posts or emails that can really attract readers and community users, and build "people-oriented social media marketing" that can be done in half a day. You must be willing and able to devote time to creating your brand image with perseverance.

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