Consumer-driven road to future business

Business is changed by consumers

In the traditional offline economy, consumers are always weak, can only be allowed by the business led by the nose, a discount, a promotional, flocked. Merchants always wear the veil of mystery, for products, quality, price, service, consumers can only accept the surface of packaging information, passive pay.

Fortunately, we have the Internet, with E-commerce. The internet will consume the world to a big subversion, the merchant no longer has the strong "the pricing power", the interconnection World open and transparent, lets the consumer have the choice right, lives in a city's people no longer to be limited to the local shopping, simply connects the network, then may purchase the global commodity.

E-commerce has changed the business world, but also changed our consumption habits. It is true that at this time of the popular business model, as a result of the enterprise's thinking change, benefiting thousands of consumers, consumers in the price has been preferential, in the service has been enjoyed, is no longer the past "oppressed" the disadvantaged groups, but many businessmen crazy rob the "God". However, everything is balanced and interdependent, enterprises as a result of competition in the price war, service warfare, consumers "over please" is not all good, consumers "excessive enjoyment" will be a problem sooner or later, in the low price of the instigation of consumers are irrational, blind, and the party behind the electric dealers, is high operating costs and losses. It's a new business game that many traditional entrepreneurs don't understand, and it's not quite the business principle.

The future is a consumer-driven world

An industry that can form an industrial chain must be a healthy, sustainable development industry. Just like people, if there is no healthy body, continuous hematopoietic function, then this person's all social activities, ideals will not exist. Alibaba Group chief of Staff Zeng once said that the future of E-commerce is not a consumer, but "C2B" (can be understood as consumers drive enterprise development). I think so, and hold the view that the consumer is the most important part of the whole consumer chain, and if there is no consumer drive, the industry will cease to exist.

Therefore, the operators of the electric business should return to rationality, reflection, back to the nature of business, history proves that any good industry good products are not rely on the money by advertising on the scale, but to truly conquer the minds of consumers, so that consumers from the heart for you to do Word-of-mouth, such business can be prosperous. In the impetuous people driven by the market environment, there are many just want to do a 35-year, only want to make quick money business is made a lot of shiny "results", disguised to promote the industry's prosperity and development, their contradictions are: the industry is not relying on the development of their own hematopoietic, but rely on a large number of wind investment in the birth. When there is no money to burn, there is no point in making money. To put it bluntly, it is to subsidize the consumption of consumers by financing money. Although the data is fascinating, it is necessarily unhealthy and is "sub-health" in a popular word.

The most need to understand the truth is that consumption is hard demand, as long as you have advantages, unique, distinctive products, and have a suitable price, then consumers will choose you. A lot of electric operators choose the subdivision area, niche market, focus on consumer groups, to provide more professional products and services, this is a way out. However, this does not solve the problem of nature. Really want to do a good product, a century enterprise companies, the most should be concerned about is: how to establish a consumer interaction with the perfect mechanism. The traditional consumption process is "buy-use-repeat buy (or do not buy)-continue to buy." This is the C2B model, and the future of business should be so-at least 80% of companies will do so.

"Group-style personalization" will become the mainstream of business

Consumers do not necessarily need extreme personalized services, "personalized" is not a business to increase production and service costs of the word, enterprises should create a "group-style personalized" service. For example, a popular product, through packaging and marketing, there are millions of tens of millions of people to buy, this becomes a new group-style personalized products. The iphone is the best example, and there are game apps like Angry Birds, fruit ninjas, and fishing talent. Those who can sweep the world's products, not just business behind closed doors, but in the consumer's advice, feedback, criticism constantly improve, upgrade things, and even consumers directly involved in product development and production process, to promote enterprises to create their favorite products. Consumer-driven enterprise manufacturing is the trend of the times, either accept the baptism of the tide, or be submerged.

At the beginning of the venture, many electric dealers in addition to solve the problem of survival and money, there will be a vision, that is to make a brand. Easier, do not know how to make a brand easy to do, enterprises are in fact clear, in the company when the small, effective business model is to discount products in disguise, Low-cost promotional Rob the market, first let the cash flow run up, let the scale big up. When the company is big, with visibility, with pricing power, then the product even if not discounted, there will be consumers to pay, this time selling is the brand, earning is the brand value-added.

Consumer demand and business future

But do we really know consumers? Online shopping for the general consumer, it is a bargain to buy a channel, both want to buy cheap, and expect to buy both cheap and good quality things, such a psychological drive, consumers to "sell goods" enterprises will not have too high loyalty, they are just price loyalty. and online shopping for consumers with taste, "buy cheap" is not the main consideration, the most important thing is to buy their own likes and others have something to talk about, they only buy their favorite brand products, brand loyalty is high, to those who all day shouting "50 percent promotion, 30 percent clearance" products turned a blind eye. Products and brands, for consumers, in the use of demand, is the spirit of demand. When consumer demand is met, they will pursue spiritual needs. It can be said that the product is to solve the consumer demand for the media, and the brand is to solve the consumer's spiritual needs of the media.

Undoubtedly, as long as experienced a certain accumulation, every enterprise wants to make a brand. This and every consumer wants to buy things both cheap and brand the same way. It can be predicted that the proportion of e-commerce transactions in a country's GDP will be more and more big, all over the world, when E-commerce transactions account for 10% of China's GDP (which will be achieved within 10 years), it is believed that the whole society and economy will undergo a new round of changes, by which time Long ago There is no traditional enterprise and electric business enterprise, each enterprise must use E-commerce to do trade or do retail.

Since the 80 's, the companies that have grown up with China in addition to making money, making brands, doing large-scale, cross-border mergers and acquisitions, these "pleasures" will also foster new pleasures: To address the personalized needs of consumers and to create a "group-style personalized" product into a normal state. As we said earlier, the interaction mechanism between enterprises and consumers will also be popular with the promotion of large enterprises, and it will be a wide range of widespread popularization, not only a small number of enterprises elaborate "magic weapon". Through the Internet, through E-commerce, every enterprise can create miracles.

To be a business chasing consumers, or to be a company embraced by consumers, what is your choice?