Consumer goods Market War brutal

Absrtact: 2012 of the Commercial lakes, wars in different industries, turmoil, smoke. The gunpowder has not receded, various types of war as if yesterday. The market for consumer goods has been brutal. Canton Pharmaceutical Group and Gado, competition for trademarks, control channels, grab ads,

2012 of the business, the flames of wars in different industries, turmoil, smoke. The gunpowder has not receded, various types of war as if yesterday.

The market for consumer goods has been brutal. Canton Pharmaceutical Group and Gado, competition for trademarks, control channels, grab ads, spell data, war comprehensive and three-dimensional. In the 80 billion-yuan instant noodle industry, political factors directly escalate the battle of the war into bloodlines.

Internet Lake spit Swirling. April, Tencent and Qihoo 360 staged "3Q war"; May, Millet Technology and Qihoo 360 company because of "collision machine" incident "small 3 war"; in August, Gome, Suning, Jing Dong again micro-blog, vowed to "price war" carried out in the end, but thunder, rain. and followed by the Qihoo 360 and Baidu War (3B War), then let the search market again waves.

Competition in the traditional industry is also fierce, 31 because of the Sino-union hate Changsha, revival and Soho for the decisive battle land priority subscription power noisy in full swing.

Wanglaoji and Gado trademark war close melee

The 445-day Wanglaoji and Gado's trademark war finally fell on July 16. When the victory of the Canton Pharmaceutical Group announced that the court dismissed Gado's parent company Hung Tao Group on the abolition of the king of the arbitration results of the final decision, the loss of the Gado of the old Kat trademark only "helpless and regrettable."

Gado have reason to grievance: Is he, let 2003 "afraid to drink King old Kat" advertising words red across the river North and south, is he, in 2008 Wenchuan earthquake after the donation of 100 million yuan, created to date the domestic private enterprises single contribution of the highest record; Is he, in 2011 sales income as high as 16 billion yuan, Sales exceed Coca-Cola. But even so, their hard to keep 15 years, qiantu a bright baby son "Red pot King Old Kat herbal Tea" after all, was "Kiss mom" Canton Medicine group led home.

In the face of victory, the broad medicine smile slightly complicated. From watching the annual sales of tens of billions of by Gado into the bag, but only in exchange for millions of of the rent envy envy hate, to successfully recover the trademark rental right after the confusion of how to operate.

In fact, the war has just begun. From the "Red pot" patent war to TV advertising marketing campaign, and then to the recent uproar of data warfare, who is the real market share of the first? The future is to be judged by the market.

Gome, Suning and Jingdong price war mysterious

August 15, Gome, Suning and Jingdong in the electric business arena, staged a wool price war, the success of attracting the Ministry of Commerce's focus, but also hurt a lot of consumers a sincere.

August 8, Suning Electric appliances vice Chairman Weimin issued "Do not make money to intercept the Beijing-east" after the remarks, Jingdong Mall CEO Liu Hair Micro bo strong response, "from today 9, Jingdong Mall without the price of cheap, if Su ning dare to sell 1 yuan, Jingdong Mall prices must be 0 yuan." "The verbal warfare is on the verge.

14th on the day, the three giants on micro-blog names, words fiercely shouted, peremptory a pair of bitter posture.

The price war's microblogging marketing effect is unprecedented, but the consumer did not get the benefit from the price war, but saw a lot of fishy. First of all, the three products are low repeatability, price is not comparable, all kinds of promises become empty talk. Secondly, a lot of goods stock is very limited, consumers are frequently "no goods" worry. Third, the price of products is extremely limited, the category of small audiences, and even prices to reduce the behavior of the dark rise.

31 heavy industry and Zoomlion's capital war

31 the ways of heavy industry and Zoomlion is already an open secret of the profession. November 13, a "31 heavy workers suspected of sending espionage and technical means to steal commercial secrets," The explosion of material posted on major websites spread. 29th, a media released the "31 Hate other Changsha Wengen heart Monologue" A text for the 31 group endorsement. The article said that in recent years, 31 heavy industry has been the same city competition surveillance monitoring, unbearable its interference, in order to avoid vicious competition will relocate headquarters to Beijing. But zoomlion in the same day issued a paper statement scold the media article strict facts, black and blue.

What kind of enmity, so that the same as the Chinese machinery manufacturing industry giant Two enterprises tongshicaoge? Why in the period of rapid growth of fixed assets investment, both can be peaceful and even produce a gathering advantage, but when the enterprise developed to a certain scale, market demand atrophy, but the war? When the industry is in a slump, Actively seeking their own way out is the first task, if blindly vicious competition, not only for their own development is not beneficial, but also may be mutually damaging, even to the entire industry to bring harm.