Consumers are increasingly diversifying their access to digital products

The development of the times, people's lives are increasingly inseparable from electronic products, buy a digital product is like buying a daily necessities as common, and consumers to buy digital products are increasingly diverse channels, in addition to the traditional electronic stores such sales channels, relying on the network, Choose their favorite digital products have become more and more people's choice.

So in the face of the menacing tide of online shopping, traditional electronic stores and what advantages? Now, we take Zhongguancun well-known electronic store Zhongguancun e World Digital Plaza as an example, to show you this year's major changes in the electronic stores and shopping advantages, may let you have a new view of traditional electronic stores.

Change

Zhongguancun Electronic Business Circle in the Zhongguancun West office and the Government to promote the realization of the "shopping malls," the reform, changed the large stores in Zhongguancun noisy situation. I think the e-world of Zhongguancun is doing well. "Summer to Zhongguancun procurement of digital cameras," Mr. Wang told reporters, "I have just walked into a store, head-on can come over several people pull me to ask this to do not buy, that is not buy, very annoying. And now into the Zhongguancun e world, when I do not enter the shop, the sales staff will not disturb me. "Although the effect of the reform has reached 100%, the change of the store is obvious to all."

While the online shopping wave is rolling in, many problems are inevitably in front of the consumer's increasing demand and online shopping service quality is disjointed, fraud, maintenance insecurity, logistics and distribution insecurity, personal information security violations, such as high, these not only hit the consumer network to buy enthusiasm, but also to the industry to develop hidden dangers. Insiders pointed out that at present, the development of e-commerce in China is irrational, too impetuous. This reminds us of an Indian proverb: Don't go too fast, wait for the soul.

Experience

As we all know, with the consumer demand and market development, shopping malls with its unique "one-stop", "experience-type" business advantages, increasingly favored by consumers, and has a strong vitality.

This summer, into the e-world of Zhongguancun

World, like into the supermarket, computers, mobile phones, cameras are within reach. The store is now actively promoting open shopping, that is no longer set up counters, but let the store become a experience square. Store collection of a variety of mainstream brand digital products, cameras, mobile phones, tablets, notebooks and other products in sequence, so that consumers trial, contrast, can experience the different mobile phone interface is friendly, functional or not, but also real-time camera products to take a few photos to decide whether to buy. At the same time to increase the one-stop shopping experience, strengthen the catering, entertainment, leisure and other functions, to meet customer experience and modern lifestyle consumption needs.

Consumers in the network to buy digital products, not only can not intuitively see the real products, but also the most attractive price advantage of consumers, but often in the network to encounter a price of goods without the status quo. Below average merchant's products mostly show no goods, this is to let consumers the most headache things, see after always have a feeling of being played.

Supporting

Today's electronic stores, which only sell to attract consumers, are still less attractive than online shopping. And the complete set of facilities and good service for a large electronic stores appear to be particularly important. In this respect, Zhongguancun e world do is still good, stores with matching after-sales service zones, and all after the official authorization, in this purchase digital products, warranty is not difficult.

Online shopping is in the virtual space transactions, the buyer and seller of information asymmetry, if the network company management services are not perfect, store reputation business philosophy is not reliable, it is easy to lead to fraud, deception and other events, after-sales service can not be timely protection, so that consumers more difficult to protect their rights and interests.

Compared to online shopping malls, traditional electronic stores do not have the advantage of convenience, for example, do not support door-to-door/delivery service, buy a long time, but the electronic stores will be more as a major brand of product release, display platform, a good experience of the environment and complete supporting services are also online mall can not be compared. And some people are more concerned about the pleasure of the negotiation process and the real experience of shopping.