Consumers must be sober

Jingdong Crazy: Make sure it's cheaper than suning gome 10%

Suning spell: "Suning easy to buy all products prices must be lower than Jingdong"

Gome to join: "Beijing East sell one yuan, GOME will sell nine cents five"

The electric business battle begins 9:00 today.

Consumers must be sober, according to a report in the July promotional campaign was a phenomenon of theft

back in mid-July, Jingdong Mall CEO Liu had put it, the 34th quarter of this year will set off China's electric business history, "the largest, most tragic, the most comprehensive price war", and Jingdong to lead the price war, who is not the lowest price, who left. In the second half of this year, it is destined to be a naked battle of the electric dealers.

It just didn't occur to me that the battle came earlier. Yesterday, Jingdong Mall announced to achieve large household appliances within three years of 0 gross profit, and more than Gome, suning chain cheaper than at least 10%. To this end, the BoE announced that in the country to recruit 5,000 "US-Soviet Price intelligence agents", 2 per shop stationed.

Yesterday afternoon, Suning Tesco executive vice President Li Bin had a positive response, said 15th 9 o'clock will start the history of the strongest promotion. It seems that to the end of the death of Jing Dong.

The plot is still enriching. Last night, Gome Electric official Micro Bo also announced to join the Beijing-East confrontation, the time is 15th 9 o'clock.

Everybody electricity battlefield piece of smoke.

Today, there are people across the border to join the LEI announced Millet generation mobile phone at 9 point price straight; "Entrepreneur" magazine President New Wengwen said, "9 o'clock start forwarding this micro-blog to send a magazine!" Turn it one time! ”

Warring parties Jingdong Mall: Recruit 5,000 intelligence agents to go undercover

The night before, Liu said on Weibo, "inexplicable excitement".

Yesterday morning, he threw a bombshell: "Today, I make a decision again: Jing Dong Everybody electricity three years 0 gross margin!" If within three years, any of the sales personnel in the electricity plus even a dollar margin, will be immediately dismissed! From today onwards, all of Beijing East Electric guarantee than Gome, suning chain cheaper than at least 10%, the company soon announced the implementation Method! ”

Some people laugh that Daiju east out of this move, in most people's view, is obviously "injured enemy 1000 self-destruct 800" practice.

The show is still behind you. "Today, Jing-dong in the country to recruit 5,000" U.S. and Soviet price intelligence agents, 2 per shop stationed. Any customer to Gome, suning buy everyone electricity time, take out a mobile phone with Jingdong client parity, if less than 10%, price intelligence agent on-site verification is true, Jingdong immediately cut prices or on-site coupons, to ensure a cheap 10%! Retirees are welcome to register, a monthly salary of not less than 3000 yuan. Subsequently, Jingdong also announced the application of the mailbox and adjusted the distribution policy, will be the electricity into the "limited service" range.

This "rhetoric" in addition to attract fifty thousand or sixty thousand of people's forwarding and attention, but also referred to directly affected the Su Ning and Gome's share price. Reporters see Suning and Gome yesterday after the opening has been lower, as of close, a-share market on suning appliances (002024, shares bar) down 7.11%, Hong Kong stock of Gome down 1.37%, especially in the possession of suning appliances shareholders complaining repeatedly.

"There are investors posted scold me, said that I put his hand in suning stock fell, in fact, many investors and institutions before the stock market research." Liu then "Senqui" on Weibo.

Dangdang CEO Guoqing replied, "Gimmick bar, online than others online price, what price war ah." and Gome su ning online parity ah. Dangdang Publications and department store prices are cheaper than offline 10-35%! ”

Last night 7:13 P.M., Liu in micro-blog and said that a paragraph: "Why do I want to play suning everyone electricity?" Because suning everyone electric gross margin up to 25%, that is, you go to suning store to buy a 5000 yuan refrigerator, suning to earn you 1250 yuan! And Beijing East only add 150 yuan can sell! Only people have enough price war space, other categories even if cheap also a few yuan money things, boring! Hundreds of hundreds of yuan (ground) down! ”

Suning easy to buy: "will start the most powerful promotion in history"

Liu launched a high-profile price war, there is an important background on suning. The night before yesterday, Suning Electric Appliance announced that the public will not be issued to a scale of 8 billion yuan corporate bonds, the use of funds is to help push the procurement model, research and development platform, logistics operation system innovation and optimization, three strategic business unit, is suning easy to buy, Jingdong, one of the largest competitors.

Prior to that, Suning Electric appliance Chairman Jindong to the individual holdings of listed companies pledge, to three trust companies to supplement the pledge and apply for mergers and acquisitions loans to provide collateral, directed additional 3.5 billion yuan. After the stock price has plummeted, jindong to hold the stock of the listed company without pledge.

Some people say, Jindong crazy, throw out the biggest financing plan since the IPO, participate in the electric business gamble, to Suning easy to buy is a gamble, is an absolute burning money game. In addition, Suning in commercial real estate investment is also very large, attracted a lot of trouble. The CBRC named Suning Group to develop industry for the name of the loan big real estate, some banks tightened the letter to Suning.

Some people say that jingdong involved in home appliances, stabbed Suning's Hornet's Nest, Suning easy to buy category expansion, the first choice is Jingdong's main business 3 C. This is doomed, Jing Dong and Su ning to fight a life-and-death.

Yesterday afternoon, Suning easy to buy executive Vice President Li Bin replied: "Suning easy to buy including home appliances, all product prices must be lower than Jingdong, any netizen found that the price of suning is higher than the east, we will immediately adjust prices, and to give the feedback has been bought twice times the difference pay." Tomorrow 9:00, Suning will start the history of the most powerful promotion, I will be able to help Liu in advance, over the completion of the reduction of efficiency objectives. ”

Gome Electronic Mall: Overnight into the war

Jing Dong and Su Ning's "Singled out", to last night evolved into "Three Kingdoms kill". Gome joins the War regiment.

Last night 9:47 P.M., Gome Sina official Weibo said: "Beijing East sell one yuan, Gome sold nine cents Five" nonsense said, tomorrow 9:00, Gome Electronics Mall, the entire price of goods than Jingdong mall 5% lower. ”

Then, in the evening 10 o'clock more, the microblog again made a remark: "Kiss, see you tomorrow at nine." ”

Data monitoring in the July promotional campaign, many businesses secretly inflated prices

For consumers, the most concern is still whose price will be lower?

Reporter yesterday from a amoy net to get a July electricity quotient price index monitoring data, found that the so-called "discount", "Promotional" are clouds.

From a Amoy net July price index monitoring shows that in July the whole net commodity prices rose 1.1%, the electricity business for four consecutive months of price reduction has stopped.

Did the July dealers have no "discounts"? Although the London Olympics were concentrated in early August, the electric dealers ' promotional activities in the name of the Olympic Games were launched in July. Amoy Network Promotional Search monitoring shows that more than 80% of the business of the companies during the Olympic Games have launched a variety of Olympic-driven promotional activities, but these promotional activities did not really pull down the price of the whole network of goods, many companies also take the opportunity to raise the commodity prices.

such as a website recommended by the Web site Hisense 42-inch TV, before the Olympic Games, the lowest price is 2999 yuan, July 15, the price of the product suddenly rose to 3299 yuan, before the Olympic Games, the price of the product is directly up to 3599 yuan, and then the price of 3299 yuan for a big promotion.

Data show that in July all large platform for the buyer, the net purchase price change is the most obvious is Jingdong mall. After the opening of the July 28 Olympic Games, the price of Jingdong commodities jumped by 18.5%, even more than the biggest increase it had created this February.