Consumers point out that the Internet is a real gimmick

"Science and Technology" January 24 news, Tencent's network of Easy news is very busy recently. Recently, the network in Beijing to launch a three-day service and Jingdong Mall competition logistics, but the consumer pointed out that Xun net delivery than Jingdong mall slow, a day three sent for the stunt, launched for Jingdong Mall's "expensive on the compensation" activity is also criticized, high-profile response to the Jingdong Mall warning letter Occasion marketing.

Xun Network launched a three-day logistics service in Beijing at the end of last year, the slogan "in Beijing, who is faster than the Internet", claiming that the people within the five rings of Beijing shopping in the Xun net, morning orders will be served before 14 o'clock, noon orders will be delivered before 18 o'clock, evening orders will be delivered before 22 o'clock. The move was interpreted by the industry as a public challenge to Beijing as the headquarters of Jingdong Mall.

However, a consumer to science and technology, Xun network delivery speed than Jingdong mall "much slower." The consumer said that he lived in Chaoyang District, near Jingan Zhuang, December 31, 2012 morning in the Xun network to buy a few books, January 2, 2013 afternoon only served. and January 1, 2013 around 10 o'clock in the morning in Jingdong Mall to buy a notebook radiator, the same day 4 o'clock in the afternoon arrived. "Xun Net said in Beijing Five rings a day three send, finally became the next day to send, is a marketing stunt!" "Is it fun to cheat consumers?" the consumer said.

Coincidentally, Xun net for Jingdong Mall launched "Expensive on compensation" activities recently also been criticized. According to Xun network introduction, your compensation is the Xun net under the single purchase of goods out of the library, if the user finds that the actual purchase price of the purchased goods is higher than that of the same commodity in Jingdong Mall, it can be applied within 24 hours, and after the audit, the commodity difference will be returned in integral way (1 Yuan =10 integral).

Analysis points out that the loss of your compensation appears to be beneficial to consumers, in fact, there are many restrictions. Your compensation is only for part of the 3C categories of goods (including digital and television products), specific to the Xun network of merchandise labels prevail. It is understood that participation in your compensation activities of the goods only dozens of, most of the 3C commodity prices and Jingdong mall price is the same or only low 1 yuan meaning, consumers actually enjoy the concessions are very few.

In addition, the Xun net returns to the user the difference is the integral rather than the cash. Points in the Xun online access to buy goods and evaluation can be obtained, but can not be changed points can only offset the use of commodity prices. You will compensate for the return of the integral is no doubt in disguise to force users again in the Xun online consumption, "your compensation is actually a Xun net consumer marketing tool."

Xun net expensive will compensate also "angered" the Jingdong mall. Jingdong Mall to Xun Network launched "Your compensation" service in violation of the "anti-unfair competition law" and the relevant business ethics guidelines, to the Xun network issued a warning letter to stop the service, and apologize, otherwise will resort to law.

Interestingly, Xun in a high-profile response yesterday that the introduction of your compensation is "in order to transparent commodity prices, sunshine Business competition, this practice is fully in line with consumer values and relevant legal provisions." Hope that practical action to give consumers tangible benefits, and to promote more electric enterprises to pay attention to consumer value. "In order to maintain the consumer's online purchase rights, we will adhere to the implementation and promotion of your compensation services." "Xun Network said.

In this respect, the electrical business industry eminent persons Shangxiang Bo said, Yi Xun net chasing Jingdong Mall dozen pretended that he is actually occasion marketing. Shangxiang example Electric business move stool theory: Taobao success A classic experience summary is to move a stool that you are short, moving a stool and tall, you are high (Taobao the earliest and ebay ebay is relying on this theory and practice from the public relations to defeat her completely).

E-commerce Observer Ruzenwang Weibo said that the observation of Xun figures, home appliances with Jingdong, suning easy to buy and cat electrical city, such as the difference is too far too far, other mother and child, cosmetics and home equidistant days, such as the cat is unreachable, the bitter experience, 3 C is the only possible breakthrough category, independent of the front only Beijing east of an opponent, So no matter whether the market PR or attack means, Xun to die to fight the east, all means.

You have to pay for a few months, in addition to the limited industry, users almost do not know, Jingdong a paper "Warning letter" Let this service all known, but also caused by the media hype. Ruzenwang said, "Beijing east out of this" warning letter, directly by the Xun network use, this does not know the saliva battle a dozen, Xun scale and share of the upgrade! (Hai Mei)