Cool net domestic top-selling luxury goods auction

Recently, the domestic famous luxury website Prestige Cool Network Luxury auction channel officially online. Fendi (FENDI) Prada and other brand luxury brands, and auction at a dollar price. In a short day of time, buyers frequently bid, bid from a dollar higher to thousands of dollars, luxury year gener copy of the drama officially staged.

The world of the Internet is always fresh. After extensive media coverage of the matter, it has aroused the attention of the vast number of luxury audiences. With some questions, the reporter also interviewed the cool network Vice President Wen Yi, to understand its true situation.

Journalist: What do you think of the sale of the cool net luxury goods?

Wen Yi: Online luxury auctions and fashion brand auctions. They are very rare, the specific scope of recognition and be eager to take the high price of the fair bidding transactions have been universally recognized and accepted and so on.

Journalist: How about the online auction market in China today?

Wen Yi: Auctions, or more accurately, online luxury auctions, are still a relatively new concept in China, and the opportunities and challenges for carrying out this business are not small. Today, China's high-end white-collar workers are increasingly passionate about the pursuit of quality and even quality goods, which can be validated by the stunning performance of the world's luxury brands in the Chinese market in recent years.

In spite of the volatile international financial situation, Chinese consumers still have a strong desire to buy luxury goods. According to the 2011 China Luxury report, 63% of the Chinese luxury consumers surveyed said they would increase or maintain luxury spending in the future. It is predicted that by 2015 China's luxury consumption will account for 29% of the global market share. And the share of the luxury auction market will increase.

Reporter: Luxury goods such as luggage and leather products in China has always been a rarity, many Chinese citizens like to go crazy to buy luxury goods brands. So why does the cool net have to be sold at a low price? To a dollar, in case the estimate is not reached, the cool net will have a great loss?

Wen Yi: "Do not care about the everlasting only care once owned", in the face of luxury auctions, cool net Wen Yi so respond.

"We have only one purpose, that is, to allow more new and old members to enjoy the enjoyment of the goods at the same time." If only for a few minutes. At present, online consumption of luxury goods gradually formed, to our cool net, single goods customer list has reached more than 3000 yuan, the number of customers are also rising. Therefore, I believe that a good luxury goods will eventually fall into the hands of those who really like it. ”

Luxury year Gener the luxury auction channel (www.vipku.com/index/auction), the cool net. Do the vast majority of luxury fans buy or sell? Who can be the winner of the auction? In this respect, we express our continued concern.