Corporate web operations that little thing back to the simple ultimate

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I have always thought that website operation is a sensitive topic, at least in the Webmaster circle is, why? Because the word listen too much, know too many people, Feng Zhiqiang think talents, dare not to swim, write well even if, if write bad, will be more than n people spray.

In fact, the site operation of this thing like sex, each have their own habits, but the ultimate goal is the orgasm, as you have to ask how to do it? Sorry, say no, I only tell you, undress, go to bed, the following action, oneself to understand.

This is how the website operates, and everyone is saying, wrote a lot of, Mr Fung looked at a long time to see a lot of articles, this dare to pen, in fact, everyone in the fur, in the writing concept, or is the analysis of the case of hindsight, but, a classic case is the need to the right and wrong, want to replicate a basic equals impossible. Mr Fung ventured to sum up the articles of the Bulls, add their own superficial experience, to pull a piece of masturbation, the following open.

Pen to open: operation is a god-horse thing

Wikipedia said that website operation is all related to the late site work, including promotion, flow analysis, user tracking, marketing planning, and so on, too esoteric, not a bit of the internal strength of the absolute will go crazy, I probably simplified a bit, applicable to the enterprise website operation, Mr Fung believes that the so-called operation is actually going to get three problems: 1, Flow problem 2, transformation problem, 3, processing feedback problem. It is so simple, in fact, often the simplest is also the most easy to discard, and the reason for failure is because of these we discard the things that should not be discarded.

1, flow is the basis, no traffic is all nonsense.

That's right, flow, don't talk to me more about God-directed flow, God horse effective users, if you do not even have the flow of traffic are uncertain, you also talk about what user analysis, if your site does not come to 100 users also analyze a bird ah, even if you analyze, the results of such data acquisition credibility is how high? So, The first step in website operation is to get the flow God horse a variety of promotional means, all kinds of methods are used, all can bring the flow of the will to do the ultimate, take the webmaster most often do the hair outside the chain, you hair 10 a day, tomorrow suddenly come out a guy one day to do 100 effective outside the chain, the site ranking must exceed you. No skills, no insider, the only thing to remember is: to Die!

Huge traffic data can talk about user analysis, only large traffic you can find which traffic is what you need, which flow can produce two times consumption, and what traffic is suitable for Word-of-mouth, do loyal users to maintain. All of this analysis is required strong data support, no huge traffic how do you get the data, just a few employees to think? or rely on a few IP sites a day that little bit of poor data?

2, the transformation in the details, tracking is very important.

With the flow of the first step, we can slowly analysis, what is the flow in the transformation so that we can in the latter part of the traffic to do more to promote, heavy their flow process, buying habits and their web2.0 on the exchange of data analysis of their hobbies, cast. Set up their favorite content, the site to do their favorite activities, so your conversion must not be bad.

Transformation analysis requires a lot of data, this is not empty to say, so need to do a good user tracking, site in advance set up your tracking code, access to all kinds of data you need.

3, listen to the user's voice, for the user and change.

Whether you buy a product or do a service, you can't always be perfect, there will be a lot of users to make comments, the site to set up a rapid feedback collection channels, so that users can easily send feedback to your technical department, so that the screening of your favorable feedback after the argument to change your products or services, so that users prefer.

One thing to emphasize here is that, tune, don't be kidnapped by users, because the user kidnapped and died of too many products, because the user is concerned about their own vested interests, and we do business to consider how to enable users to gain, but also to enable the company to obtain benefits, to live is the fundamental, even life is gone, What is the use of a good reputation, the Internet Information development so fast, you are a few days of news only, will soon become a history, was thrown into the recycling station.

Very late, do not say, spit out all these, welcome friends to Exchange.

(Author: Feng Zhiqiang, original address: http://www.crazyer.org/archives/841.html reprint must indicate the source)