Cosmetics category of micro-business sales volume is expected to reach 50 billion yuan this year

There are a few rumors, do not know true or false:

1, cosmetics category of micro-business sales volume is expected to reach 50 billion yuan this year;

2, a cosmetics company in Guangzhou this year's micro-business sales scale up to 3 billion yuan;

3, a micro-business girl in the last month can break through 2 million scale.

...... ......

A company in Shanghai micro Marketing training fees 50,000 a day, training schedule in early October to contact the end of November!

Well, everything looks like the micro-dealers are in full swing.

Let's first dissect the structure of the micro-quotient:

1, commodity: What kind of goods for micro-business? Micro-quotient is composed of individual, any individual's social ability circle is the ceiling, also said that any individual micro-business can not unlimited increase in new customers, micro-letter to this also limits. Therefore, only to meet the high repurchase rate, ultra-high margin of goods to meet the micro-business ecological circle, which is why the micro-business together, the reason for the mask flying! The best mask, the cost of a single piece of packaging will not be more than 3 dollars, you think, the mask is not a non-woven cloth add some toner, all the main cost of water is the goods are profiteering Ah!

Mask as the core of cosmetics belong to one-time consumption, the rate of repurchase is extremely high; the extra gross margin is decided

2, Channels: Cosmetics high margin sufficient to support multi-level Yahuo, distribution needs. The so-called micro-business, is self-employed, all willing to dream of the wealth of hard enough people can become a part of the micro-business ecological chain.

In this ecological chain, according to the early development of Taobao, only three categories of people have the hope to go further: Super diligent person, one day circle of friends to publish information not less than 11; People with some kind of scarce goods, I have a friend, even planes, tanks can sell Ah, the third category is to have a real talent in a certain way, Such people have their own fan group Ah!

All three categories of people belong to the normal commercial population; The problem is that there seems to be something wrong now.

The problem is that the micro-business has just taken up, was a group of seemingly have superb marketing skills to kidnap the business! These individuals who have the dream of wealth have not begun their own real efforts, they become the bottom of these people's food chain: Be Yahuo, brainwashed, inspired by unrealistic fantasies ...

I think the micro-business circle is facing the brink of Yahuo, because--

3, marketing. Micro-business people on their own is called MLM is very angry, to tell the truth, these micro-quotient of many practices and MLM is how similar!

In the YY focus on hundreds, thousands of people, talk about ideals, talk about religion, talk about human nature, talk about the so-called fishing marketing ... Fishing, the word, how to understand?

The formation of a crazy micro-group, each group is labeled as leaders, mentors, learning, sharing, or to inspire a person's identity desire, or to the group of people a sounding positive energy concept ... Oh, leader, mentor, I reckon will be ruined soon!

In this way to the micro-business fu, let them crazy purchase, Yahuo, finally, the goods in whose hands?

Today, how many of us still have great enthusiasm to brush the circle of friends every day? How long will the micro-trust hold when the circle of Friends is occupied by the micro-merchant?

In fact, the micro-business of this mess stems from the micro-letter itself! So to speak, Zhangxiaolong is a great product manager, but not an excellent entrepreneur!

He has a product manager's cleanliness of the micro-letter, but forgot to give business a reasonable exit!

There are some places there is a market, there is a market where there is business! Originally, Tencent and Beijing-east cooperation can give micro-letter one such export! But I do not know why the Zhangxiaolong to the business neither want to give up, have their own want to not understand the death of holding it?

Ma Yun clear himself is a traffic traffickers, so he has been careful not to touch the most hard part of the business!

Tencent is a flow of manufacturers, the largest business income is the flow of income, but Tencent has been trying to touch the hardest part of the business, and later, MA wanted to understand, Zhangxiaolong but like a virgin is not willing to open their body let Jing dong come in!

Micro-letters without normal commercial exports have been spoiled by micro-merchants!

For the micro-faith in the future, and its timid, not as openly let business come in! Here the business, not micro-commerce, but the formal brand, not a micro shop, but a large-scale micro-letter Mall!