Counting 2014 of those marketing words that were rotten

Reading: Everyone likes to talk about data. In the information age, large data exponential growth, stimulating the imagination of the market. But although the future is unlimited, for the moment, enlightened marketers know that the share of large data is very small, and the challenge is quite large, there is a dream is good, but the big data to go the road is far away.
1. Large Data

The large data that was excessively talked about

Everyone likes to talk about data. In the information age, large data exponential growth, stimulating the imagination of the market. But although the future is unlimited, for the moment, enlightened marketers know that the share of large data is very small, and the challenge is quite large, there is a dream is good, but the big data to go the road is far away.

2.omnichannel

The prefix "Omni" means omni-directional, the word is translated into the whole channel retail, although there are differences in the wording, there is no difference in nature. As the O2O market share grows, the vocabulary is also being mentioned more and more.

3. Customer Experience

In the buyer's market, the customer is God, so for the business, talk about "customer experience" and nothing wrong. Enterprises need to meet the needs of customers, consumers have become the main battlefield of competition. Everyone is talking about this, but how many people really do well?

4. Tourists buy

Yes, sometimes new users don't like to log in, they like to buy the product they want without having to log in. All the people who talked about the purchase of tourists in the 2014 were also more.

5. Mobile

Everyone knows how much development mobile phones have experienced in recent years, and if you don't talk to people about mobile trends, you're embarrassed to go out and see people. Mobile strategy has gradually become the most important business in most companies.

6. Digital Services

Digital services are starting to grow as real businesses do, including virtual audio and video businesses, gaming businesses, E-books, and all businesses that don't have to be entities to make money in the pockets of consumers.

7. Real-time

The importance of real time is self-evident. Real-time large data, real-time capture of lightning instant, is critical to customers or media. News demand real-time, product replacement is also the case.

8. Borrowing

The supply and demand of funds is an important subject of the industrial and Commercial society, it is very common in daily life to borrow money. The credit economy is increasingly being mentioned, and people are more interested in borrowing than saving.

9.lean in

Well, it's the name of a book, and because of the number of people who read it, it's been talked about a lot.

10. Fulcrum

Archimedes said: "Give me a fulcrum, I can tilt up the earth." "Business needs fulcrum, the results of practice are often contrary to our expectations, so we have to find fulcrum at any time to support their own life and work."