Creative Network Marketing Canon Wacky Marketing

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A lot of successful advertising is a language amazing, or catchy, it is always able to have some influence on the masses, the most successful 28 business opportunities NET is a case of advertising word marketing. How does the advertisement detonate the topic, realizes from the enterprise the rigid extension to the consumer's spontaneous transmission, thus wins the higher attention?

Ixas, is a Canon digital camera 2009 years of new products, there are 13 kinds of colors. Canon has high hopes for the new camera, but the impact of the economic factors, consumer-held currency to buy the psychological more obvious than before. In the face of consumer hesitation, only to strengthen consumer incentives. Gigandashon, vice president of Canon China, said: "Although the market situation is very grim, but we still believe that young people still have the need to buy." And we will cater to the young buying community's consumption habits and day-to-day behavior to do a series of activities. ”

"embarrassing" marketing came into being.

In Canon's new advertising, for the brand spokesperson-Hong Kong artist Karen Mok designed a very small use of short hair styling, this model, Karen Mok changed the past gorgeous, noble image, the distribution of singular, dressed in a bizarre style of what is not said to dress, dance posture Strange dance, the whole person seems strange and lovely. Not only is Karen Mok, in the ads appear in all the actors hip-hop movements, seems to have some "fish and fowl", but this is no doubt the grassroots netizens are enthusiastic elements.

April 09, Canon put the latest digital camera ads to Tudou, Karen Mok's new model by netizens known as "Karen Mok the most advertising modelling", it seems that some funny street dance by netizens called "Canon ads the most awkward dance." A netizen named Xingyou is excited to reprint this video to his blog, and also published the evaluation: "Dance moves super." Take apart to see the first is to swear the shape, and then teapot modelling, the most engaged is the crab shape, fortunately Karen Slim figure saved these movements, coherent together is entirely a dance of beauty. This is the perfect outfit for Karen, with the old psychic dance. ”

The "embarrassing" element is popular on the internet very quickly, not only Canon's "embarrassing" Ads by netizens crazy Click, followed by the emergence of a large number of pirated versions: cattle remake The History of the most cattle canon advertising, Shanzhai version of Canon advertising, crayon small new version of Canon ads, Shanzhai version of film and other videos also earn enough popularity.

There are still new funny version of the internet, including comedy Penguin version, pure Twins version, little Boy version, and these new videos, also from Tudou to all the video site spread. In addition to the video site, canon on the official website also often out of the creative. This group of Ads dance movement is very attractive, so canon on the official web opened a "with me to Jump" column (http://www.canon.com.cn/ixuscolor/share.html), dedicated to teach netizens to learn these popular dances.

In this section, the dance is decomposed into several small segments, each offering a normal version of 5 seconds, a slow-play version of 10 seconds, and an illustrated description of the decomposition action. Each major video site circulated on the various versions of Canon advertising, it is the netizen carefully studied "with me to jump" after the imitation and innovative works. "Dance With Me" There are 60 seconds of the commemorative version of the advertising and advertising production tidbits, so that "hello, color" activity page access in less than one months in a short period of 7.5 million.

In addition, Canon changed the past through professional media, various lectures and outdoor advertising to promote the traditional channels, in addition to through the network to promote, but also carried out a bold attempt: in Beijing, Shanghai, Guangzhou subway in the spread of the hundred meters long ads. Many young white-collar, high school students will choose the subway as a daily transport, and Canon's Ixus Ixas "Hello, color" advertising is to impress this part of the crowd.

Canon (China) Co., Ltd. video information consumer Products Headquarters general manager Siming said: "In the subway ads a lot of small and simple advertising does not necessarily attract attention, we think of using hundred meters advertising so that every consumer can not escape this impact." A lot of people will stop and take a picture in front of the ad, which is exactly what we want. ”

Sure enough, many netizens on the subway appeared in the hundred meters long ads are very interested, they took photos and put the blog, forum, the impact of the hundred meters long advertising far beyond Beijing, Shanghai, Guangzhou, the three cities. And according to the March digital camera monitoring, canon in March, the brand attention has exceeded 50%, the new machine listing plus the overwhelming advertising to make Canon's brand influence climbing.

The network reviews: in the economic downturn in the big environment, marketing should consider consumer psychology and fun. Canon in order to promote the new products Eastman Camera, the first is the production of fully cater to the tastes of netizens funny ads, then through the release of advertising on the potato, the most important is Canon official online "With me" this plate, suggesting that netizens you can imitate this dance and make video, netizens and others to share their own cottage version of Canon advertising dance , but also inadvertently passed the Canon's brand.

Article from: Changsha website construction www.cs32.com.