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"Guide" Registrar's emergency warning, will help enterprises to protect their own domain name in a timely manner. The active work of resources, lifting the lack of the bank domain name crisis, this is not only the registrar for the Enterprise brand building and development strategy "escort" one of the typical cases, but also the enterprise itself fully understand with the Registrar work, attaches great importance to their own network brand protection results.
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more and more enterprises to recognize the Chinese domain name as the only enterprise "Chinese network number" of the important role. So, how does the enterprise register, protect, use Chinese domain name? The following cases are worthy of our reference ———
November 2004, the Bank of communications allocated more than 100,000 funds, through the registration of Xiamen China Resources Network Services Limited (hereinafter referred to as resources) one-time registration, including "Delivery Bank, CN", "Delivery line, China", including hundreds of Chinese domain names. The big business of registering domain name, become the example that domestic enterprise attaches importance to protect Chinese network brand. And China resources in the Chinese domain name Department of a sales commissioner, the registration of the agency's registered commissioner of the Lin Hongpeng, often recall the initial and the deal with the situation, always think of the "strewn" this sentence.
What is the Chinese domain name of the
registrar?
September 2004, Lin Hongpeng first noted that the Chinese main domain name of Bank of Communications "Bank of Communications, CN" and "Bank of Communications, China" has been passed people, when the bank was actively prepared to go public, to achieve a historic leap in the critical moment. As a new Internet address in China, the Chinese domain name can directly identify the Chinese name of the enterprise by the Chinese as the main body, and realize the organic combination of enterprise name, trademark and domain name "Trinity", and create a whole brand image in the Internet, which is identical to the real world. Therefore has the extremely high brand value and the market promotion value. Lin Hongpeng immediately realized that the lack of Chinese domain name, the unique "network Chinese number", may lead to the loss of online brand of serious harm. He then dialed the relevant department telephone.
However, the first contact, Lin Hongpeng had not time to introduce details, first touched the rebuff. The first to receive Lin Hongpeng phone line employees do not care to think: "is not a domain name Mody?" How much influence can it have? In fact, in the Chinese domain name registration process, this
of the phenomenon occurs, many users are not familiar with the Chinese domain name, do not understand, Lin Hongpeng is often the cold shoulder. How to break through the user's understanding bottleneck has become the key.
data submitted to the dozens of-line model
Although Lin Hongpeng came to touch the wall, but he firmly believed that in the network security increasingly attention today, in the false bank incident frequently exposure environment, the bank will not despise their own network Chinese brand is occupied by others. In order to open up and customer communication channels, he continued to collect on China's banking domain name registration situation, one side of the alternative. Finally, the other department in charge of the head of the Lin Hongpeng after listening to the details of the release, let him the Chinese domain name information sent to the past.
Lin Hongpeng Aware of the changes in customer attitudes, immediately began to collate information. "Customers to provide information, is only the results of our initial communication, said they began to pay attention to the Chinese domain name." However, it will take a lot of work to really convince the bank's clients. Lin Hongpeng recalls.
customers receive Lin Hongpeng's first pass of information, Lin Hongpeng soon received feedback from customers. However, the customer did not immediately take the registration action, but a succession of consulting the Chinese domain name all aspects of the problem. "Our job is to enable customers to fully understand the value of Chinese domain name, the real promotion of Chinese domain name recognition and utilization rate." "With such a service tenet, Lin Hongpeng patiently, in the cooperation of colleagues, the total biography of more than 20 times to the customer." Not only the Chinese domain name itself registration procedures, operating environment, legal effect, and so on, but also the domestic major enterprises, especially other banks themselves registered or others registered cases in the first time to submit the past.
Finally, Lin Hongpeng professional service quality and enthusiasm of the work attitude has been recognized by the bank, the settlement decision will not be registered in the Chinese domain name are protected. November, through the resources in Fuzhou and Shanghai branch, the bank has been registered to include "hand-Bank, CN", "Delivery line, China", including 126 Chinese domain names and some English domain names. Except "Hand in line." CN "," Bank of China ", also includes all stock companies, stock names and product brands, such as various bank card names, fund names, financial products and so on, even the" structured deposit "and other characteristics of the business name of the transaction also registered. The Comprehensive protection action of the Bank has become an example of domestic enterprises ' emphasis on protecting Chinese domain names.
through careful understanding, recognize the Chinese domain name in the Enterprise network brand building process has an indispensable role, thus taking a comprehensive protective note
operation. Experts say: "For the bank, this proactive protective registration action cost is not high, but to eliminate the future domain name passed crisis caused by the huge losses." ”
Enterprise registrars to promote Chinese domain name application
in the first batch of Chinese domain names registered, due to the "Bank of Communications, CN", "Bank of Communications, China" and "Pacific Card. CN", "Pacific Card, China" and several of the most critical domain names have been registered, and then failed to complete a one-time registration. Since this year, with the network of fake bank incidents frequently burst, network security problems are increasingly prominent, the loss of the "Bank of Communications, CN" and other domain names, has not only caused the loss of brand crisis, but also very likely to the bank and the user to bring huge economic losses. As a result, the bank has appointed Lin Hongpeng as the Registrar of the Agency to keep track of the registration status of these domain names. Lin Hongpeng stepped up the collection of information to assist the Bank launched the missing domain name capture campaign.
Finally, with the joint efforts of both sides, the bank successfully took back the key Chinese domain names, such as "communications Banks, CN", "Bank of Communications, China" and "Pacific Card. CN", "Pacific Card, China" and so on. Now, when the user needs to log in to the line to access the online service, as long as in the address LAN input h ttp://Bank of communications. CN or other Chinese domain names registered in the bank, they can be directly to the delivery site, to avoid the English domain name input similar to the risk of falling into the trap. The bank has also become a model enterprise which actively uses Chinese domain name and expands the value of Chinese domain name application.
In the development process of domain name economy, there is a game of "investment and protection". According to international law, domain registration follows the principle of "first Note first". Once the enterprise domain name is first income, the enterprise only through arbitration, litigation or high prices to redeem the way to retrieve the domain name. In any way, businesses will have to take time and effort, or even pay high ransoms. Instead, it is better to register first and never have trouble. However, due to many enterprises in China's domain name protection awareness has not been established, a little attention to fall into the domain name missing crisis.
on the contrary, the Registrar is always concerned about the registration of domain name dynamic, often more than the enterprise itself found that its domain name has not yet been protected, or has passed others. Therefore, the Registrar's emergency warning, will help enterprises to protect their own domain name in time. The active work of resources, lifting the lack of the bank domain name crisis, this is not only the registrar for the Enterprise brand building and development strategy "escort" one of the typical cases; also is the enterprise itself fully understand with the Registrar work, attaches great importance to its own network brand protection results
