Crowdfunding e-commerce has three major advantages and two major disadvantages

Crowdfunding, a new way to raise money for entrepreneurs, is a lot of ideas and ideas come true through crowdfunding. Crowdfunding platforms are on the rise, and users are curious about crowdfunding. At the same time crowdfunding sites have also become increasingly tactile, turning peddling ideas into selling products.

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Crowdfunding, plainly pre-sale, crowdfunding is essentially a type of e-commerce. So, can flavored crowdfunding be a new form of e-commerce?

Advocates personalized, in line with the present people's spending habits

When the material life is no longer limited to the warmth of food and clothing, people pay more attention to individuality and characteristics, and private customization has become the consumer demand of many people. The traditional e-commerce platform does not pay much attention to the customization of the products according to the user's requirements. One is that the customization will undoubtedly increase the cost. The other is that the e-commerce platform tends to rank the brands by sales volume. Compared with ordinary products, There will be some gaps; Third, e-commerce platform did not deliberately promote customized products; Fourth, there is a business and business users between the e-commerce platform, the product is limited. As a result, manufacturers in the consideration of cost, sales, ranking and some other issues after the main platform is not customized e-commerce, personalized.

Compared with the e-commerce platform, the crowdfunding platform is more open, users can contact with the promoters directly to understand the production design dynamics of the products and to put forward their own views on the products. Crowdfunding platform users more pursuit of new products and personality, crowdfunding platform in accordance with the time of sorting, both for users and designers to meet their needs.

Diversified products to meet the needs of different users

From trendy electronic products to theatrical performances, arts, films and even games, crowdfunding platforms are always changing to attract different users. It is much more sensible for the user to decide what to do than to make the product better. . Crowdfunding platform is the gathering of everyone's ideas, the saying goes, "Three Stooges Zhuge Liang Zhuge Liang", and then random ideas together, but also more than a critical designer to design better products.

Compared to the e-commerce platform gives more emphasis on sales, we shop on the e-commerce platform is more about the price of the product than the design. The same kind of products on the e-commerce platform dazzling, but the design is more or less the same, we may like this brand this point, the brand that point, but can not gather their strengths to get their most satisfied with the goods. The diversity of crowdfunding platforms precisely meets the curiosity of different users.

Alternative pre-sale, already have a good user base

Pre-sale is one of the most prominent features of crowdfunding. As more people accept the concept of crowdfunding, we are also increasingly willing to pay for the products we want. Crowdfunding platform from the current hot point of view, the user has gradually accepted crowdfunding shopping. With a good user base, crowdfunding has the potential to completely transform e-commerce.

Although many e-commerce platforms have pre-order and even snapped up products, crowdfunding has more advantages. Users can pay close attention to the production situation of the products in real time, psychologically speaking, users are also more receptive. Crowdfunding platform pre-sale to the user is a concept, e-commerce pre-sale to the user is a finished product, perhaps more secure e-commerce, but crowdfunding gives users more choice. In addition, the crowdfunding platform pre-market not only commodities, but also equity and ownership, and users more involved. With pre-sale, crowdfunding seems more alternative, but also more attractive to consumers.

Crowdfunding platforms are starting to catch on, but due to policy reasons and risk issues, many investors' attitude toward crowdfunding platforms is not taken into consideration for the short term and remains to be seen for a long time. Such crowdfunding platform funds will not be too abundant, first, the pace of development will not be too fast, and second, user protection obviously inadequate. In addition, crowdfunding platforms that want to become a new form of e-commerce also have to consider the following two issues:

Easy to imitate and lack of creativity. Crowdfunding platform threshold is very low, the technical difficulty is not large, the user viscosity is not very high, so e-commerce platform is easy to crowdfunding platform sales model copied in the past. As mentioned earlier, crowdfunding platforms are on the rise, but good ideas and ideas are not going to spring up like mushrooms. In order to operate the platform, the crowdfunding platform had to reduce the review of creativity, resulting in many fish-eye fishing projects. Many training projects even appeared on the crowdfunding platform, and many businesses regarded the crowdfunding platform as Own marketing tool. The quality of the project does not increase, the user will reduce the reliance on crowdfunding platform, losing the characteristics of crowdfunding platform and some buy site What is the difference Moreover, the group buy market still have your place?

Small user and operational risk. While crowdfunding platforms have drawn widespread attention, they are still unfamiliar to most Taobao customers. Investors are not optimistic about the crowdfunding market, funds will not be able to do publicity will not do, crowdfunding platform users will be very limited. As a result, some large projects in the crowdfunding platform is difficult to raise enough funds, had to turn to venture capital. Crowdfunding platform mostly small projects, unable to meet the needs of too many people, this seemingly is an endless loop, the key lies in crowdfunding platform funds.

The risks include legal risks and operational risks. At present, the crowdfunding platforms in the country are not considered as illegal fundraising activities. This poses certain risks in laws and policies. Followed by operational risk, many crowdfunding platform has now become a pre-order platform, and crowdfunding platform to become the new situation of e-commerce, just pre-order is absolutely impossible, which requires operators to standardize their products, both to ensure Quantity and quality assurance.

Crowdfunding platform will go in what direction can not be bullied conclusion, from the current situation, crowdfunding platform into a new form of e-commerce is promising. The development of crowdfunding platform has a series of variables and unpredictable risks. We can not wait for the new form of e-commerce.

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