Crowdfunding group buy new consumption patterns

Looking forward to the four-year World Cup blink of an eye to the final stage, the next few games how to look? Use WeChat to pay for a unique World Cup tour! WeChat payment and lifestyle magazine men loaded jointly launched the "World Cup" series of activities to crowdfunding group buy new consumption patterns, the United dozens of national brands, the majority of fans to provide ultra-low-cost wine buy discount, bring A different past World Cup tour!

The term "crowdfunding" was originally meant to refer to the public offering of financial aid to demonstrate creativity. WeChat payment, on the basis of WeChat social genetics, can realize the advantage of online payment anytime, anywhere and make "crowdfunding" a pervasive consumer behavior that everyone can participate in. WeChat payment initiates a group activity. Those who are invited will participate in the consumption according to their own wishes, which not only narrows the distance between people but also makes the consumption more entertaining. Combining with such a universal concern as the World Cup, But also aroused the enthusiasm of the people involved in creating a new trend of consumption patterns.

For the first time into the night crowd crowdfunding group consumption is very trendy

It is reported that this is the micro-channel payment in chain restaurants, chain convenience stores, pharmaceuticals, chain stores, e-ticketing and other industries set off a wave of the first stationed in the night market to "crowdfunding + concessions" mode, the latest and tide of consumption patterns To the majority of fans!

As long as the concern of "men loaded" public number, you can start nightclub group consumption, the most favorable price buy drinks. The first person to sponsor the delegation is named "head". The head of the delegation can decide to invite the number of the WeChat friends, get enough people, and WeChat pay to complete the payment, you can successfully complete the delegation. Then with the payment generated when the two-dimensional code, to Shenzhen, Shanghai, Beijing, Harbin, Xi'an, Tianjin, Chengdu, Qingdao and other cities several major nightclub brand stores, redemption use. The event successfully attracted several big nightclub brands such as Latte Bar, JRM Clubhouse, CCSpace, the Muscle Club, Hyper Bar, 88 Bar and Noah's Ark to form a large event coverage and brand effect .

In addition, on the final day of the World Cup, fans can also use micro-channel payment crowdfunding to buy special tickets for men's costume ladies' night, face to face with the costume girl in Guangzhou, and enjoy the strong drink discount offered by the Han faction.

"Online group + social" to stimulate new growth in consumer spending

"WeChat pays such crowdfunding spending patterns in collaboration with fashion brands to seamlessly integrate fashion elements with technology to meet the tastes of today's quest for novelty, trendiness and fun. With the help of the World Cup semi-final and final, Fans involved in the enthusiasm and vitality, "analysts pointed out.

WeChat already has nearly 400 million active users and has a very high usage rate among young people. WeChat is based on the acquaintances 'social relationship chain. The participating groups are usually colleagues or friends. Based on acquaintances' social and communication The message is more credible and contagious. After the micro-channel payment on the line, its functional section "New Year red envelopes" "AA collection", etc., but also for the funding of remittances to provide the most convenient media support. This kind of "online crowdfunding + social networking" activities will help boost the new growth of entertainment consumption.

At the same time, through the WeChat payment crowdfunding approach, members of the participating parties can complete the AA payment online. This avoids the embarrassment of face-to-face settlements and the situation of "eating big family", and can also promote the participation of "negative elements" among members Enthusiasm, the "single music" into "music." After all, entertainment industry for the night market to increase customers, rapid brand marketing, integration of mobile Internet connection advantages, innovative consumer experience, to deal with the off-season effective means.