Crystal-motion Graphic of plane and animation

What is http://www.aliyun.com/zixun/aggregation/1594.html ">motion Graphic

The biggest difference between Motion Graphic (hereinafter referred to as MG) seems to differ in its content form relative to the role animation.

The biggest difference between MG and cm (role animation, Character Movie) is the nature of the phenomenon, which is the birth of the soil, it can be said to be the purpose of birth.

Role animation is common to us, its purpose is to use the role to tell a story, but the carrier media is different, in fact, itself with the novel, film, drama and no purpose of the difference.

and the birth of MG, in the first place with the nature of the experiment-a variety of technical enthusiasts in the attempt to perform a variety of dynamic image possibilities. In the past, MG is often synonymous with "ignorance".

The following video has a more intuitive and detailed explanation: "What is Motion design (Chinese)"

two. Why Talk about MG planning (products) → designer →mg

In the current Internet environment, the designer (visual plane) is the largest resource. Based on this objective condition, and the objective of the implementation of this subjective condition, there are now common kinds of mg--based on graphic design, with excellent dynamic design and implementation for the display way, to better achieve the goal.

In fact, it is to plan (products) and 10243.html "> visual designers as the leading dynamic works."

Whether it's made by designers for better communication and development,

Based on the excellent production of designers, once again to do dynamic optimization,

Or the designer first out based on the foot of the mirror design, and then through the animation post-production into a short film.

Even the need for special effects or 3D support effect, still need designers in the early preview of the effect of communication support.

Therefore, MG can be said to be the Internet industry's objective personnel environment of the inevitable products, the importance of self-evident.

Here is a very typical [graphic design →mg] work, from Argentina's Alejo Accini: "Jujubaland Reel 2011"

Can see a lot of material in the works are traditional graphic design works, through the designer's dynamic design, showing a colorful visual experience.

Dynamic

of basic visual elements in

Since it is from the visual design start to talk, then we have to study the basic elements of visual dynamic design.

Dot Line Surface

Any picture is made up of dots, lines, and faces, but with varying degrees of complexity.

After the launch of iOS 7, flat design has come to a milestone phase. More and more design in favor of the ultimate simplicity, so the basis of the point, line, surface dynamic design of the research value is very large.

Font

Text is almost all the elements of the screen will appear, many times is the core of the screen, then in addition to the simple gradually out, with rich modeling and a variety of fonts dynamic design of the text can be a lot of tricks to play.

Picture

Picture material is the designer constructs the picture the tool, on the pure photograph, after the later processing, may also present the dynamic stereoscopic feeling, greatly enriches the picture itself the expressive force.

three Motion graphic form ↔ way

The form (rendering effect) and the way (the method of making) always interact with each other. A team of MG production, may initially be in the form (designer)-led, animators are responsible for rendering, and many times both sides will be limited to each other, such as a good flat effect is not suitable for animation performance, or the production level of animation to limit the graphic designer's design space.

After more running-in, the best results can achieve a mutual promotion of the State: the designer more understanding of animation performance means, the system to make more suitable for dynamic performance of the earlier works, animators also set up a rapid and effective production methods, to allow more time to support post-production.

Vector Animation (image distortion): Flash AE

-Frame animation: PS Flash

special effects, pseudo 3d:ae

, special effects: c4d MAYA 3DMAX

Frame

Real shot + animation

The above content can only say that is a leaf to talk about autumn. MG itself is a dynamic visual rendering of the exploration, in terms of software, just tools, more importantly, whether the tool itself can best achieve the goal.

But mastering the mainstream performance tool is very important to the work, and then have the opportunity to further discuss the specific production.

Four. Summary

Whether it is to improve the performance of the design, or to the existing team based on the production of animation, MG is a topic to avoid.

The author of their own experience, a small sum of the two kinds of production of the routine for reference.

Visual class: Effect (or form) oriented

To effect-oriented, that is, to find a suitable way to achieve the goal, with reference to the effect of indicators, combined with the content of the performance, to make the work. The process is as follows:

1. Effect (expected, reference)

Find the right reference effect, or make the desired effect plan, as an effect chart or even a mirror.

2. Effect testing, determine the production process and software platform, production demo;

Determines the effect, but not necessarily the producer has been skilled or understand the technical means, so need to test how the process can be achieved, especially special effects class, this process in addition to consider how to achieve the desired effect, more importantly, consider the production cycle. The general author will be the technical estimate of the cycle X1.5, because is not a skilled means, so the middle will encounter a lot of problems, to reserve the occurrence of unexpected time.

3. Make, modify.

Execute and revise according to the previous schedule.

Description Class: Content (copywriting, plane) as the guide

Many of the current network video is this kind of, combined with today's hot writing content, and in the popular MG format, so that the audience easy to accept, generally in the network spread, in three minutes for better. The process is as follows:

1. Determine content (script, narration)

First of all to determine what to say, the general text volume and the final work time can be converted to 1 seconds four words.

2 Draw the mirror, determine the picture content

In the text content generally set down, you can combine the performance of some adjustments, so that the text content to match the overall rhythm.

The final adjustment and determination are made with the drawing of the mirror.

3. Determine the style details, make the plane, recording dubbing

Because the workload is more, generally this kind of animation will use the production team more skilled performance techniques. Generally do not spend too much time on the screen style (specifically to see requirements and customer requirements) This stage generally require a rapid production plane, can be faster into the animation part. Dubbing recordings are also important, and the animation needs to be made with the rhythm of the narration.

Choose the style for the customer

Make the plane after the style

4. Animation production and later

After getting the plane, the animation can be produced, some of the more special effects can be made in advance. Sound, late, combined with time and cost and technical means to do.

Above all is the author accumulates in the work the experience and the study obtains some summary, hoped has the reference significance to the schoolmates, welcome the message exchange Discussion study.

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