Ctrip: 90% of tourists think free Wi-Fi is an indispensable service in the travel itinerary

Abstract: The tourism industry has set off a free Wi-Fi boom, flights, hotels, scenic spots, tourist cities, travel agencies have provided free Wi-Fi. Ctrip as the first domestic outbound team to provide free Wi-Fi service tour service providers, recently through the tourists to ask random

Tourism industry has set off a free Wi-Fi boom, flights, hotels, scenic spots, tourist cities, travel agencies have provided free Wi-Fi. Ctrip as the first domestic outbound team to provide free Wi-Fi service travel service providers, recently through the tourists to conduct a random questionnaire survey, released 2014 "Outbound travel free Wi-Fi investigation report." According to the report, 90% of tourists think free Wi-Fi is an essential service in their travel itinerary, and they choose to offer free WiFi when they sign up. 72% of tourists say free wifi will increase the frequency of mobile phone surfing more than one times. 26% of the respondents will be in the outbound travel through the mobile WiFi internet booking travel products.

According to the survey, 49% of the respondents had experienced free WiFi services for outbound travel missions and had used more than 98% user satisfaction. Ctrip's free WiFi service covers more than 100 countries and regions worldwide. Since this year's pilot, up to the end of March, more than 3000 groups, more than 90,000 people to participate in the "Free WiFi Group" experience this service.

The survey researchers believe that the survey can draw three conclusions: Chinese tourists have been suffering from WiFi addiction, free WiFi has become a tourism, especially outbound travel indispensable services; free WiFi will greatly change the tourist behavior and consumption patterns, accelerate the arrival of the era of tourism mobile interconnection WiFi visitors, free WiFi become a key factor in the tourism industry competition, outbound travel into the free WiFi era, the lack of this service tour group or will be eliminated by users.

The survey, since mid-March, has 78 cities from the domestic thousands of tourists, 68% of tourists aged 20-40 years.

Research reports show that when traveling abroad, mobile Internet has become a rigid demand for tourists. Nearly 80% of respondents said that "when outbound travel, they will use mobile phone Internet." More than 90% per cent of respondents considered free Wi-Fi to be an essential service in the travel itinerary.