Daily One "Regiment" into "Regiment slave"

Source: Internet
Author: User
Keywords Group Purchase user research group slave

Following the "house slave", "card slave", "Car Slave", "Child Slave", "Regiment Slave" also became some young people "label". With the rapid development of online shopping, the burgeoning group buys attracts a lot of young people. Attractive ultra-low discounts, new product services and overdue concessions, it really makes people look at the eye. At present, there have been many group buying site for Changzhou users of preferential services, daily updates of the purchase of goods and services really a bit overwhelmed.

Now, some Changzhou young people after the first thing, is to open a group purchase site, to see what the day of "cheap" can account for. "Seeing cheap things doesn't seem like a good time to stop, but sometimes it can cost you two of times," he said. "Changzhou city residents Wang admitted that today's group buying craze has let some young people become" regiment slaves.

The impulse to "buy" the

"Only 10 yuan for sale!" The original price is 60 yuan and a film voucher can be exchanged for any film tickets (including 3D). "" Only 15 yuan! The original price of 120 yuan bowling play 1 hours. "Only 168 yuan!" The original price 292 Yuan Hotel 3-4 person package (before meal +4 dish cold dish +6 dish main course + after meal fruit)! " Changzhou Citizen Miss Wang lived nine to five of the life, the first thing every day to work, is to "sweep" the site of each group, which has become her shine habit.

Recently, Miss Wang on her own group buying behavior carried out a stock check, found that many times are impulsive consumption. "I like to eat, every time I see a buy buffet coupons or anything good will buy a little." "However, there is more and more buffet tickets for group purchase, but Miss Wang has found a big problem." "These coupons are mostly valid, short words on more than 20 days, long also only a few months, one months have 4 weekends, remove sudden overtime, really can go out to feast the opportunity not many." Miss Wang said, several times in the buffet coupons are about to expire when to spend, "buy every day, but to enjoy the time is not every day Ah!"

The more "advantage", the more "suffer"

Ms. Shen, who works in a public institution in Changzhou, also counts as a loyal group-buying fan, not only her own group purchase, but also the people around to buy. "Everyone can share the postage, and sometimes can let group buy as soon as possible to meet the required number, so as not to successfully buy." "Shen in the office every day like a group-buying salesman, the first to work began to promote the new product of each group purchase website." "In my colleagues ' eyes, I might be like a salesman and always cheat on people to buy things with me." Shen Frankly, in the past group buying, some things are really cost-effective, but there are some of the impulse consumption, "at that time feel very cheap to buy, but really buy the hand, found that the usefulness is not big, want to sell away, but also more difficult." ”

"It seems to be taking advantage, but sometimes it's cheaper to take advantage of it." Xiao Ping often buy some things on the net, especially some consumer vouchers, "some 1 dollars can be 10 pieces of money, sometimes more than 100 pieces of the original price of the play in the fold." These discounts are a good deal at first glance, but when it comes to spending, you'll find that you often need to spend two of times. "Once, I bought a two-person package of hot pot coupons, the result and a friend to eat when found that this package is too few things, the result of a lot of things." He told the reporter, originally thought 70 yuan can fix of a meal, finally still spent nearly 150 yuan.

Insiders say buying insider

"I believe many people have found such a situation, a group buying site has just begun, a lot of merchandise is very cost-effective, but after a long time, the preferential margin seems to gradually become smaller." "A group buying site staff Floret (alias) told reporters that this feeling is actually very accurate, because in a group buying network start-up in the early days, there are a lot of things are put on the money to do. "The profit model of group buying site is very simple, the group buying website and the merchant talk about a relatively favorable price, then take some money from each transaction as profit." "Floret said, netizens can buy more than their own consumption when the more favorable goods or services, businesses can increase a sales channel, do small profits but quick turnover, and group purchase site is a certain percentage of commission." "But a new group buying site just appeared, the influence of the net friend is limited, so go out to talk about business, the merchant may not too want to see you." This time, will not get what preferential prices, but in order to attract netizens, we can only paste money to start group buying. According to Floret introduction, the site recently introduced a coupon, is to supplement the price of a few dollars to sell, "such a coupon to sell one, we will lose a few dollars, but no way, now earn is the fame." ”

In the conversation, Floret said, as group buying sites continue to grow, in and business negotiations, the concessions may be more, they will earn more, "but in order to increase popularity, attract users to click, or will not regularly do some ' At a loss, these things we sell at a loss should be the most cost-effective for consumers. But Floret also frankly, ordinary consumers want to know which is the sticker money in the sale is a bit difficult, she suggested that you can compare the Internet first, and then decide whether to buy. "If you find some popular original group buying items, and the price is relatively low, it is likely to be a group purchase site in the sticker money sales." "At the same time she also reminded the general group buying enthusiasts, many vouchers, coupons have a certain period of validity, must be based on their own needs to buy, and timely use, so as not to cause unnecessary waste.

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