Dalian Xu Tong Network believes that the goal of search engine optimization is phased

Absrtact: As an SEO personnel, I believe that many SEO peers will agree that the goal of doing SEO is to do the site rankings. Congratulations, wrong answer! Then you will certainly ask, the website optimization goal, does not do the keyword rank, that also can be what? Dalian Xu Tong Network

As an SEO personnel, I believe that many SEO peers will agree that the goal of doing SEO is to do the site rankings. Congratulations, wrong answer!

Then you will certainly ask, the website optimization goal, does not do the keyword rank, that also can be what?

Dalian Xu Tong Network believes that the goal of search engine optimization is phased.

First of all, site optimization is the first goal is included. Whether your site is a new station, or a k of the old station. To optimize keyword ranking, the premise is the home page is included. If even the homepage of the website are not included. Everything else is empty talk. about how to quickly include, please refer to the "actual combat exercise: the new station within 24 hours of Baidu successfully included!" a novice metamorphosis must see the article.

The second stage, the goal of site optimization is the top. After the site is included, the next thing to do is that many people know the site "keyword ranking optimization." At this point, you can put all your skill set up to achieve this stage of the goal. Regardless, you are using white hat seo, or black hat seo. This aside.

The third phase of the goal is that the site is clicked. Now assume that your site's target keyword ranking has been to the home page. Home Natural ranking position, a total of 10. Some SEO optimization personnel, after efforts, and finally the keyword rankings optimized to the home page, or even optimized to the top 3. However, through the statistics backstage, you will find that there is not much traffic coming to your site. The same 7th or 8th place on the first page may be more traffic than your website. Do you know why? Your site may be ranked well, but the title of your site may not be attractive enough (just piling up keywords). Does not attract users to click. In this way, even if the site ranked well, it may not be successful! Page titles also need to have the marketing ability to attract users more willing to click on you.

Phase IV, Customer transformation, improve conversion rate. Ranking is not an end, even the flow is not the goal, the key is to see how much conversion rate, how many came to your site to the end of the customer really purchased your products or services. Compared with the keyword ranking, in fact, the conversion rate is a lot of webmaster, seoer more headaches, more concerned about the problem. Improve the website conversion rate, is the site optimization of the first task! This applies to any website unless your site is not for making money. So, what about the conversion rate? I think that you should be in the user's perspective to think about the problem, to do a good user experience.

The fifth stage website optimization goal: Brand building. Perhaps you will be curious as to the fifth phase of the goal? Do well in the rankings, so as to improve the conversion rate, is not the ultimate goal? No! know these, can only explain, you only know short-term profit, and ignore the brand building, let users remember you, thus long-term profitability. For example, search "SEO training", you will know that the importance of brand building. Once the "SEO training" this difficult keyword optimization to the home page of the site, are very focused on brand building, let users remember it. They all have their own brands, such as SEO industry known as "profit for Sinks" "Wolf rain" and so on. They all have their own brand, in the keyword ranking good time, all make a bowl full. Even the day its rankings disappear, it doesn't hurt. Because remember its users, not search engines, can also find it. For example, direct search for brand words, or directly enter the Web site. This is the highest level of SEO, is to get rid of the search engine!

In short, the goal of search engine optimization, not only to do the keyword rankings, but also pay attention to improve the conversion rate and brand building.

See here, we should know more about the Site SEO optimization goal should be what. Don't be a moron to answer, it's for ranking.