Dangdang New home page completely turned to department store mode

A few days ago, Dangdang new home official online, and before the difference is, this time revision, Dangdang completely turned to the "department store" industry, clothing, home, electrical appliances, etc. occupy the home most of the book, and the books on which it relies, occupy a smaller area. The original left corner of the book belongs to the green "tofu block", but also replaced by books, mobile phone digital, computer, beauty makeup, mother and child, home, home appliances, women's clothing, men's, shoes bags, jewelry, such as more than 10 department stores category.

Home revision behind, in fact, is the transformation of Dangdang. Dangdang to Baidu to buy the ranking, Dangdang to their own introduction is: "The world's largest integrated online shopping center." Previously Dangdang's slogan is: "The world's largest Chinese online bookstore." and Dangdang United President Yu also publicly said, "the past 3 years, we have been straining to enrich the department stores, department stores, department stores!" When you want to do China's online Wal-Mart. ”

Wal-Mart, a global chain company, was founded in 1962 in the United States and entered China in 1995. Ordinarily, have had the American study experience of Yu Yu should know the name of Wal-Mart earlier than the people, why the 11 years after the establishment of Dangdang, just remember to do China's online Wal-Mart? What would be the problem if an offline Xinhua bookstore, which uses most of the counters to sell a department store?

There seems to be only one answer to the two questions: The book is not going to sell. In other words, selling is more profitable than selling books, but before you know what to do, sell everything.

Founded 11 years of Dangdang, should also be regarded as the electronic commerce of Big Brother, and his contemporaries Alibaba has already been successful. By contrast, the Dangdang, which has been struggling for a long time and failed to complete the IPO, is naturally somewhat desolate.

If there is only a network of excellence to compete with it, even if not listed, but is still food and clothing worry-free. The crux of the problem is that today's e-commerce market, has broken into a lot of new faces, such as Jingdong Mall, new egg nets, green sen nets and red Children mall. Moreover, these new generation is quite "not old no less", just in the IT products on the firm footing, can not wait to the department stores to enter the category. Jingdong Mall played the slogan is: "China's largest household appliances, mobile phone digital, computer products, daily necessities online shopping mall." New Egg net out of the slogan is: "The world's leading computer machine, mobile phones, digital products, it accessories and household electrical Appliances shopping mall online."

If the previous, Dangdang sell department store also belong to "hug grass dozen rabbits", incidentally hand thing, but, Jingdong Mall, new egg net of rampage, "nonsense", but let walking Dangdang Rose "protect disk." Moreover, Dangdang's old rival network of excellence has already been a high-profile sale of the department store, its slogan is "China's largest, the most complete online shopping mall."

Jingdong Mall as the representative of E-commerce "New generation", not only in the erosion of the "site" Dangdang, but also in the erosion of the hope of Dangdang listing. Dangdang has been through the financing of the first round of financing in 2000, has been 10 years. The latest round, that is, the third round of financing is 2006, 4 years from now. For the "quick success" of the venture, such a long wait is quite a "crazy". Ordinarily, if China's E-commerce site has a company listed, the platoon should also be ranked Dangdang. But, with Jingdong Mall, new egg nets and many other E-commerce Web site quickly "Superior", all is full of variables. Because the capital market never seniority, from behind the case is everywhere.

With the comprehensive "department stores" of E-commerce sites, the differences between the various sites has become increasingly inconspicuous, in the sale of goods almost homogeneous situation, the price, logistics and services. But these factors, especially prices, are hard to develop user loyalty.

When it comes to this, Taobao smiles again. In fact, whether it is Dangdang, or Jingdong Mall, the new egg nets, in essence and taobao thousands of shops are not too big difference, nothing more than backyards bigger, more than anything else, and in price and one-on-one service, but not necessarily the dominant. Smart such as Ma Yun, if you want to do Dangdang or Jingdong Mall, have already done.

Taobao has not been to Baidu, Google and other search engines to open their store data, users only in Taobao can be included in the price of various search results. However, with Dangdang, Jingdong Mall and many other independent e-commerce sites to reach a certain number, do not rule out Jack Ma or anyone else, will build a search for all E-commerce sites sold commodity prices of search engines. Not hard to see, the price of the search engine business value will be far from Baidu, Google and other comprehensive search engines above. If this naïve arrival, for Dangdang, Jingdong Mall so busy all day in the price, delivery, after the sale of e-commerce sites, is undoubtedly become a wedding dress family. Perhaps, by then, they will be in the role of the principle of the niche market, but also from the "department store" to return to the "store".