DCCI: Probe into the large pattern of electric quotient in the long period

Xinhua Beijing, October 11, DCCI survey data show that 2011 China's online shopping transactions amounted to 854.1 billion yuan, is expected to reach 1.2741 trillion yuan in 2012. Review China's business E-commerce platform development process: 1999 years or so, with standardized books and other categories started the Dangdang, excellent network as the beginning; by 2003, the establishment of Taobao is a network to buy into the public vision, and 2007 years or so, Jingdong Mall and the establishment of the customer prudential is beginning to lead the independent business , the 2010 suning easy to buy online, but also marks the electric business channel to the traditional channel has had the impact ... The internet is undergoing a transformation of the whole Chinese real estate industry chain. And China's e-commerce in the long period of development in the end of what kind of development stage?

After 2010-2011 years of electrical business boom, experienced the electric business advertising "war", 2012 China's E-commerce gradually return to rationality. Although there is no lack of profit in the eye of the price war, but for the electric business enterprise, its face more challenges from the power of the business operation from extensive to fine transformation of the test. Ask: Can the gradual return of rational electric power trader to complete the transformation of the Operation power?

October 17, Eworld e-commerce world and 2012 China e-commerce Blue Book will be held in Beijing Landmark Hotel, will be around the "electric business Operation Critical point: The fog-discovery law-asked blue sea" theme launched a discussion, to explore the key elements of electric business operation and marketing nature.

Price war should not be the competitive advantage of electric dealers

2012, the major electric enterprises still stay in a simple price-fighting phase, relying on continuous financing to support the normal operation of enterprises. In the absence of supply chain advantage under the premise of blindly price war to obtain new users often become the first electric business marketing introductory lesson.

DCCI "2012 China e-commerce Blue Book" on the recent years in the electric business enterprise marketing costs of the strange analysis to: as enterprises expand demand, competition, the acquisition of new users will quickly increase the cost of a single new user also presents a rapid rise. The main reason for the rapid increase of the marketing cost of the new users is the fierce competition, while one enterprise wants to open up a bigger market and participate in the competition is a necessary stage. However, the cost of acquiring new users will not continue to increase without limit. In the early stage of the market competition, enterprises have gradually accumulated a certain brand influence, when the corporate brand coverage and advantages appear, a single new user acquisition costs will begin to decline. Therefore, even if the cost of marketing resources is rising, there are still enterprises to maintain a lower cost of new users.

"2012 Chinese E-commerce Blue Book" that the marketing war, low price should not be the competitive advantage of the electric business enterprise. The future of the electrical business needs to return to the most basic business logic, the essence of the electrical business back to the competitiveness of products, competitive products is the basis for brand building. How to combine scale, specialty, service and price to create a real enterprise's own advantages? Should be the main problem that the electric business enterprise thinks.

Fine operation will become mainstream

Along with the capital market cooling, the mainstream electric business operation thought returns to the rationality. In addition to the still small part of enterprises continue to adopt extensive operation mode, most of the electric business enterprises have begun to seek low-cost refinement of the operating outlet.

The fine operation idea of electric business is not only the product of the accidental promotion of the capital market environment, but the stage of the development of the electric business industry. Most say that the enterprise has gradually the user data mining, customer relationship management, shopping experience optimization, website service promotion and other aspects as an important direction of enterprise operations, rather than through the blindly flow of access and advertising investment to increase the size of sales. User experience optimization, web site construction optimization, Data system optimization, supply-logistics optimization, warehousing and distribution optimization for the operation of the various parts of the meticulous operation, eventually from a trend gradually become mainstream.

Trend: Electronic Business sales channel Essence Highlights

Dcci analysis found that the emergence of the Internet environment and growth of E-commerce platform competition is fierce, but at the same time contains great opportunities. Now in the pure Internet background of the electric Business enterprise "war" gradually subsided, and ushered in the traditional brand into the field of E-commerce, with Adidas, L ' oreal, seven wolves, Dell and other a large number of well-known brands into the day cat, the traditional brand products of the network direct marketing is not unusual. As the essence of a sales channel, the electric dealer will be fully embodied when the traditional brand is used in online sales.

Ma Yun said September this year, from the overall advance to C2B, this is the next 3-5 years the inevitable trend of society, will train 1 million annual turnover over 1 million of the shop. However, the electricity market, which has always been based on the key indicators of cost efficiency such as scale speed and so on, "small but beautiful" electric dealers will be how to plug the gap? October 17, focus on Eworld2012 E-commerce World on-site discussion, from the "2012 China E-commerce Blue Book" to seek answers. (Beijing, the IT channel)