Deciphering the demand for home ownership

In the Ma Jiajia of beauty entrepreneurs, "no room to buy" speech, people began to think of the concept of a real estate. Although Ma Jiajia think such as "house = Home", "marriage to buy a house", "habitat" and other traditional ideas will disintegrate in the new generation, but in fact, with the graduates into the society, the new purchase tide has quietly hit. "First-hand Diploma in the property card" and even did not graduate to buy a house, has become the "advanced Home" label. In almost all the city sales offices, can see a large number of parents with the upcoming graduation of children to consult purchase matters. A city survey data show that nearly 10% of students in the school began to buy a house, more than 30% after graduating from the plan to purchase. So, for the future of the home, advertised personality of what kind of psychological needs? On the hardcover apartment is more than a lot of whenever, the struggle for many years to have a set of their own house, family economic conditions generally more superior, in the purchase of home ownership more ideas. There are surveys show that the general demand for the lot is not very high, more favored by the transport facilities, supporting the full range of real estate, especially for the hardcover apartment with a single clock, unwilling to repair themselves. In the course of the investigation, many college students who are planning to buy a house have expressed their preference for small hardcover apartments. Some developers seize these psychological, and actively introduce similar loft apartments, hardcover rooms, such as flexible and exquisite huxing, and strive to impress these most potential buyers. Advocating a design sense of the home environment is without too much consideration of economic conditions in the environment, the rise of the younger generation than before the more distinctive character color. They have independent thinking and show individuality everywhere. "Individuality publicity", "The Pursuit of independence" ... These are the labels of the last, reflected in the home demand, is detached from the pragmatism outside the fashion and enjoyment. They believe that every day of life should be fully enjoyed, enjoy the good mood, enjoy the food, enjoy the luxurious and comfortable home. Many of the house buyers are very favored with a clear sense of design, advocating comfortable decoration concept, full of vigor and vitality, rich fashion atmosphere of home space is their dream pursuit. The pursuit of high quality kitchen is based on chasing the enjoyment of the noble quality of life, the psychological, the requirements of the kitchen, home appliances is also significantly higher than the previous generation of a grade. From the European and American dramas, so that they buy home when they want to create a quite open and free breath of life space, the most representative of the practice is to design an open European-style kitchen. Although many are not keen on hard cooking, but the integration of aristocratic luxury and American freedom of the European kitchen, both visually and psychologically they have a strong appeal. The high-end kitchen electricity represents the brand side too, has the profound insight to this kind of demand psychology, will look at the most by the "appearance of the association" favor of the European range hood, a revolutionary new product "cloud Rubik's Cube", bringing the European machine history of the most magical smoke good effect, the traditional top-suction into butterfly wing ring suction, cookingRegion-wide coverage, effective reduction of smoke escape, really suck smoke, even if it is cooked chili peppers are completely no problem. In addition, the cloud Rubik's Cube also assembled exquisite butterfly wing design appearance, high efficiency static suction technology, clean design and so on a number of innovative elements, you can easily do kitchen maintenance, these characteristics are fully in line with the needs of high quality life. Brand CONTROL + Enjoy the pie, the favor of high-end home appliances do not seek luxury, as long as the utility of a good, from a young age wearing Adi, Nike grew up can not bear the slightest wronged himself. They are the brand control, enjoy the pie, only to buy the right, expensive does not matter-this is the consumer concept they developed from childhood. For home appliances, whether it is a hardcover repair standard, or buy their own after the purchase, the standard is to ensure high-end, all the international brands on par. In their view, the international brand is not only the quality of protection, the look is also more international fashion fan son. Like Sharp, Connaught, Fotile, Philips and so on high-end brands, have been favored by them. Therefore, want to impress the consumer group, developers must remember to give them all the details to enjoy the feeling, otherwise they will not buy. As if the blink of an eye, has been dubbed the "Non-mainstream" of the three-so-long shake, entered the beginning of the age of contentment. Regardless of the developer, or all the brands that provide home related products, how to study the potential needs of the new generation, and accurately fit these needs, is a need to pass the required courses as soon as possible.