"Defend Radish" Supplier: 2015 good product throw is the key to flying fish to win

January Xiamen has been able to make people feel a little bit of coolness, located in southeastern Xiamen, the software park is closer to the coastline, the temperature is also lower than Xiamen city center a few degrees. The Flying fish technology that moved to the software park this summer is not just a change in the temperature, but they also feel the cold in the capital markets.

Flying Fish technology has been listed in Hong Kong for more than one months, its share price in the third trading day after the closing of the break, in the next one months, the flying fish has not been able to stand up to 2.2 Hong Kong dollars above the issue. As of Friday, flying fish technology was closed at HK $1.84, with a market value of HK $2.77 billion.

As the Chairman and CEO of Flying Fish Technology, Yau Jianjun is not worried about the company being undervalued, he explains, on the one hand, when flying fish on the market, the attitude of the concept of the game has changed; on the other hand, there are not many good companies of the same type, and no demonstrative company emerges to make capital more confident.

Less than expected, no choice.

Although flying fish officially landed at HKEx last December, the idea of letting Yau Jianjun on the market was in October in 2013. At that time, the company rose after the listing, the highest has reached 73.95 Hong Kong dollars, compared to 51 Hong Kong dollars per share of the IPO price, up to 45%, the market capitalisation of the highest also more than 9 billion Hong Kong dollars.

The success of the Yau Jianjun to the Hong Kong capital market is full of expectations. He said that the main factor in the choice of Hong Kong listing is the future internationalization of the company's business considerations, the market cycle than domestic control, the game industry's golden period of development is mainly the last two or three years, listing can allow the company to enter a more steady development. At that time the company size is not too suitable for domestic backdoor way, eventually the flying fish will be listed on the target in Hong Kong.

Flying fish has since gone through its two companies: the Halo game and the merger of the world of Carol, Yau Jianjun recalls that the flying Fish was actually launched on April 8, 2014, but what he did not expect is that the capital market in Hong Kong has begun to change.

By the middle of 2014, some of the game concept stocks listed in Hong Kong had not been pulled up as fast as the roaming holdings, which had been quickly dropped after a high valuation of the roaming holdings, Burson and other exchanges. In the second half of the year, the concept of gaming stocks fell further, and most shares were halved.

When the concept of gaming stocks were snubbed by Hong Kong's capital markets, it was time for the flying fish to push through the IPO plan. And the flying fish at the same time planning the listing of several companies have chosen other ways, some stopped the Hong Kong listing plans, and some directly chose to return to the domestic shell listing.

But Yau Jianjun that if the flying fish had moved to this point, if the Hong Kong listing had been abandoned, the future would have had to devote more effort to alternative access to the capital markets. "It's going to be a lot longer and we've spent a lot of time in the market this year, also happens to meet its products" the blade of the Three Kingdoms "in August officially began in the hand Q Android test, Immortal Road continued to" Immortal Road (tentative name) "," defend radish "continued to do all aspects of business, so just hope that the end of the fast, Focus on the company's business and product development, "he said, even in the next year, after the fall, the industry itself may have some changes, the corresponding capital market is not known.

Respond to capital markets with better products

Unlike other Internet companies ' profit models, the game company's model is relatively simple, and can not rely on a number of virtual models to obtain capital recognition. So Yau Jianjun that the concept of the game is cold, mainly in Hong Kong stock market on the general volume of the game company is not enough, no demonstration of the company, resulting in Hong Kong's capital distrust game companies.

This distrust is also a challenge for companies with major business development. Since the launch, the flying Fish only disclosed the first half of the financial data, such as the "Blade of the Three Kingdoms" so that the performance of good products in the second half of the market, the time lag also to the fish's share price caused a disturbance. At present, "The Blade of the Three Kingdoms" has remained in the top 10 of the iOS bestseller list, is very popular with the players, but the game's revenue can only be reflected in the second half of the financial data.

Yau Jianjun want to quickly complete the process of listing, but also in order to put more energy in products and business, so that more good products quickly available, in order to better improve their performance. After all, earnings are the best way to convince the capital market.

So how busy is Yau Jianjun? It can be seen from the flying Fish market bell. Yau Jianjun and President Chen Jianyu was a day before the listing to fly to Hong Kong, the completion of the listing ceremony, the next day two people flew back to Beijing, Xiamen to continue their work.

Chen Jianyu recalls, originally thought in order to go public for so long time should rest for two days, but it is because of the energy in the listing too much, resulting in a lot of business backlog, many projects still need to further advance, must come back overtime.

Chen Jianyu's project, which includes the "Defend Radish" sequel to the 2015 and the introduction of the cartoon of the same name. January 9, "defend Radish" the same name comic "Polar Adventure" books officially listed, which also opened the flying fish around the "defend radish" This original IP pan entertainment marketing.

Compared to the "Immortal Road" This heavy game, "defend Radish" the commercialization of this casual game is a short board, Chen Jianyu that, around the "defend radish" to do some other product form packaging, can make up for this deficiency, but also conducive to maintaining the continuity of leisure game products. He also revealed that the flying fish currently has plans to take one of its products into a reality version of the micro-film.

For the new 2015, Yau Jianjun that the best products are still the key to winning the flying fish. With the market changes, channels and content (CP) between the relationship is also quietly changing, because good products are rare, so the CP manufacturers more and more popular, if the product is done, whether the channel or the issuer will give you a favorable condition.

Yau Jianjun said that the channel than CP needs good product support, as the market matures, channel promotion costs are rising, so that the channel for good products defined standards will become more stringent. As CP, must be in the product before the formal launch, every detail carefully carved.