Design Psychology analysis of winning website design

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If the user experience design is a web designer in the design of the site, then, how to understand the ' user experience ' is the most important. The user experience is nothing more than to stand on the customer's point of view, so the psychological analysis of the design seems particularly important. Here, we enumerate the common ideas in design psychology to illustrate how web designers should make better web design for users ' psychology.

One, remember: skim more than intensive reading

When you walk into a party, you don't look at each person or the environment, but glance around, looking for food or people you're interested in, savoring the delicacy or talking to people you're speculating with. A similar situation occurs when a user browses to your site for the first time, and the viewer first looks at the overall layout of the page, so the Web designer needs to guide the user to find something they are interested in, such as obvious buttons, distinct topics, or a carefully crafted picture.

Ii. Psychological stimulation

Psychological and emotional stimulation is a valuable tool to encourage users to take action. The stimulation includes such emotions as guilt and worry, and of course includes the sense of belonging and the recognition of human values that attract.

The usual approach to combining motivational emotions in design is to use graphics and graphs to enhance the incentive effect if the advertising language on the site is added as an auxiliary support.

Third, the visual browsing habits

The visual route the user browses to is from left to right, from top to bottom, and its ' hotspots ' are concentrated in areas similar to the letter "F" type. The top position is always visible, only half of the middle area is seen, and only the left part can be seen. Therefore, the website construction process, the designer should put the most important content prominently in the hot area, guarantees the user to be able to find the information which they want the quickest.

Iv. Understanding what the customer ignores

When a user browses a Web site, it automatically filters out content that interferes with its information acquisition. For example, ADS, non-button text, and even large text areas, and so on, because the user will not have the time (or rather patience) to read the content of their attention. Therefore, the designer should divide the important picture design and the advertisement area, make the interactive button like the button, rather than the simple text underlined.

Five, White is very important

When browsing a website, if display are text or pictures, not only can not highlight the focus of content, but also easy to cause the user's visual fatigue, there is no ' rest ' opportunities. Appropriate white, in need to allow users to stop the place to leave white processing, is to grasp the user browsing speed and maintain a good sense of the design needs.

Vi. A/b test

When you do not know what kind of web design is more consistent with the user's browsing habits, but also to win the favor of users, you may wish to try the site A/b test. By randomly showing the effects of two different page designs, let the user decide which is better.

[Original article, reprint please indicate the source of Shenzhen website Construction www.mulandesign.com]