Detail problems needing attention in the construction of enterprise website

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Enterprise website is the most basic and most important network marketing tools, it has a strong autonomy and flexibility, is the basis of other network marketing means and methods. The quality of website construction is directly related to the effectiveness of network marketing of the enterprise.

Enterprise Web site Construction of the four elements: the structure of the site, site content, site functions, Web services. Web design to be user-oriented, so that users can more easily access to information, so as to obtain more traffic.

Small One: Website structure

The structure of the enterprise website mainly has the website column structure, the webpage layout, the website navigation and so on. Here need to pay attention to, the site's first level column should not be more than eight, and the column level to three level within the more appropriate. Website navigation bar, the information must be clear and accurate.

Small two: The content of the website

Jack Parnelson (Jakob Nielsen), a famous American website designer, studies that people's eyeballs will show "F" patterns, so it's important to focus on the level and the left when laying out the content. Contact information and product information is the most basic information that should be available on the website, these two content must be complete and reliable.

SAN: Web Services

The website may provide some special service for the member, but when invites the user to register the member, must insist the personal information right amount principle, as far as possible reduces involves the user individual privacy degree, simultaneously minimizes the unnecessary information.

Small four: Website credibility

Impact on the credibility of the site details: The basic information is incomplete, the product introduction is too simple, no clear personal information protection statement, no fixed contact, the use of free mailbox, website information for a long time not updated, web counter leaks, payment methods are not safe.

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