Detailed inquiry: 360 Comprehensive search enable independent domain name and independent brand

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360 Search Home

Sina Science and technology news August 31 morning, 360 comprehensive search this morning to start the independent domain name 360sou.com and 360so.com, brand "360 Search +", which 360sou.com the main domain name.

Previously, 360 comprehensive search has been using the two-level domain name Hao.360.cn/so as a portal, the brand is only using the elegant black font of "comprehensive search" four words.

360, Chairman Zhou said in Weibo, 360 search is based on machine learning technology, the third generation of search engine, with "self-learning, self-evolution" ability to find the user most needed search results, and not be fooled by spam information.

In addition to Web search, in the "360 Search +" Home also placed three service portals, respectively, for news search, video Search and questions and answers, are 360 of their own services. This is completely different from the integrated search box that integrates other company products in the Web site navigation.

Sina Science and Technology found that 360 search engine index data indicate that 360 search home (360so.com) as early as June 13 was indexed, indicating that as early as June 13 the page has been in the internal test online.

Through the domain name query who.is found that the 360sou.com and 360so.com two domain name registration date is April 13, 2005. In addition to the two domain names mentioned above, 360sou.net, 360so.net are all 360, visible 360 has been for search for many years.

Gold analyst Jinyu Analysis said that most of the world's enterprises to enter the search is basically to build a series of search based services (Web pages, news, pictures, etc.), and then through the brand to attract users to visit. 360 is different, his first foothold is not products and brands, but channels, first in the Web site navigation large-scale online, and then launch the brand.

Jinyu pointed out that the 360 first-push search strategy without branding is ingenious and lethal. "On the one hand, there is no brand identity can be in the initial search quality is not high, effective protection of the brand." On the other hand, through the integration of Third-party services, both improve the user's overall experience of 360 search, and effectively control the cost of entry. "(Elwyn)