Develop network marketing don't win at the beginning and lose at the end

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With the popularization of the Internet and the application of information, more and more small and medium-sized enterprises began to explore the road of Internet marketing, have launched Enterprise website, network promotion and basic e-commerce work. Some of the most prescient companies have set up their own internet marketing department, which is responsible for the Internet marketing work of enterprises. However, seemingly flourishing Internet applications, in the practice of small and medium-sized enterprises, but it seems so vulnerable. As a professional website construction enterprise, in the process of assisting the enterprise to carry out the basic interconnection application of website construction and promotion, it is found that most enterprises have the following problems.

One, excessively pay attention to the price, the website construction production is shoddy, the operation breakdown frequently sends

Due to the existence of competition, some website construction companies in order to seize market resources, frequent low prices to attract customers. As a general enterprise, because of lack of understanding of the industry, do not know the hidden trap behind the low price. The low price brings not only the website design plagiarism copy, shoddy, is the design behind the function is missing, many websites suffer from hangs the horse, in the virus, the black chain and so on actually also and the website procedure flaw has the certain reason.

Low price also exists a hidden danger, is the website IDC products inferior. Domain DNS instability, server security is not in place, and even some companies on the site data lack of necessary security backup and maintenance. The server is often down, the result of the frequent failure of the running fault is that the search engine and the customer experience are extremely unfriendly, which leads to the decline of the rankings and the abandonment of the visitors.

Second, the on-line means that the work is completed, the site long-term lack of maintenance updates

The author has written, "enterprise Web site construction should not become a device", in-depth analysis of the current network of small and medium-sized enterprises in the internet marketing worries. Take Shanghai As an example, 400,000 small and medium-sized enterprises now more than 60% have built their own web site, but half's corporate website in the construction of the completion of the lack of necessary maintenance, became a dead station. One of our customer sites, the beginning and end of the black chain is hung, from the log analysis, some black chain has been around for three or four years, but sadly this phenomenon has not caused the enterprise should pay attention to.

Many companies believe that the maintenance of the site must be professional procedures and designers, the fact is not so. Now the site is written in dynamic language scripting, the vast majority of sites have databases, can be maintained through the background management system to update their own web site. As long as the intention, even an ordinary clerk can be very simple maintenance update site.

Third, that the network marketing is Baidu Google promotion, no further expansion

If Baidu, Google's search promotion is network marketing, but network marketing is not limited to search engine promotion so simple. Network Marketing SEM development includes internet marketing planning, website construction, optimization and promotion. I once had a customer is proud to show off to us, they have already launched the network marketing work two years ago, then know, they so-called network marketing is in Alibaba opened an online shop. Sack, we can peep out the small and medium-sized enterprises to the development of network marketing is very narrow, very one-sided.

Network marketing work should be a continuous, very long-term thing. Perhaps many companies are very early on the network Marketing awareness, and very early start to build production sites, such as early network marketing preparations, but many companies have stopped. This is the enterprise Myopia short-sighted on the one hand, network marketing is a long-term thing, it is impossible to see the effect of vertical pole, but also the company's own funds and human resources sleepy cause, because the internet marketing is a more professional thing. Ma Yun once said that large enterprises because of strong brand, rich social resources, may not need the Internet can survive very moist. But small and medium-sized enterprises are different, small and medium-sized enterprises need the Internet. Therefore, we believe that the small and medium-sized enterprises to carry out internet marketing, not only to win in the beginning more to persevere in the last laugh. This article by the professional website construction and the production company, Shanghai Pilotage Technology (www.joyweb.net.cn) The reorganization original, the more splendid article we will continue to launch.