"Diablo 3" National Service important intelligence: the use of micro-trading

Yesterday, NetEase Blizzard cooperation marketing director Zhang in an interview revealed the "Diablo 3" state to take some important information, focus on two: "Diablo 3" will not black Chinese players; the game will be a buyout payment model. But is that really the case? Is blizzard really going to perpetuate its "conscience" in the big market of Chinese games?

Looking at the player's comments over the past half month, the new move to Blizzard's query mostly from the "blizzard trading" misreading, after all, in the past, many of the vulgar domestic online games so that players feel that "mall" is so unbearable, from Blizzard issued a blue post to mention the micro-trade, the controversy and misunderstanding has not ceased. Blizzard or Blizzard, the only change is the times. Knives can be murder, but also to defend their homes, charging mode itself is only a means, by different manufacturers to use, the results naturally not very similar. "Conscience" can be from the player's praise, but has never been the game manufacturer's label, but not the game itself attributes. What we need is a "conscience" game? More aptly, we need a "fun" game.

The quality of blizzard products has always been quite appreciated, "balance", "fair", "excellent", "conscience" is often affixed to the label of Blizzard, I prefer to use "reasonable" to objectively evaluate blizzard. In my opinion, Blizzard is an ideal business game company. First, as a business gaming company, Blizzard has not only won the top reputation, at the same time earn pots full of, is the industry peers in the eye of the "ideal"; second, Blizzard itself is a company with a vision and ideals, has been to make something good to change the player's game world, and did it.

As a result, Diablo 3 adds a variety of ways of selling that are reasonable and will bring new energy to the game.

Another attempt at Blizzard in business model

Blizzard has a set of its own, in recent years the market has launched a trend of mobile games, many companies do everything in turn, but Blizzard did not rush, and some other companies to move all the products are different practices, blizzard from a specific type, from the "Furnace Stone legend" Start your own experiment cautiously (the effect is good at the moment). In the game mall and the issue of micro-trade, Blizzard is also not impatient, "World of Warcraft" insisted on a long charge of more than 10 years, with the mall after the sale of only a few unrelated to the numerical balance of decorative props.

Player yy "Diablo 3" National Service Set

Not in a hurry to make money? No, Blizzard is only looking longer, not to mention the fact that it is already a giant in the hands of a few hand cramps. If the game is viewed as a service, Blizzard tries to make it feel good enough for the player to pay, so blizzard takes feedback from the community and the players have a lot to say about the game.

The auction house of Diablo 3 is an example.

It is likely that the player who saw Diablo 2 was interested in and needed to deal with the item, "Diablo 3" boldly launched a gold/cash auction house, and developers have repeatedly mentioned in the interview that the goal of the design auction house is "to provide players with a secure trading system", and in this auction house, Whether using gold coins or cash transactions, Blizzard has been redeploying in gold auction houses, which means that blizzard can reclaim gold coins, a means to curb the expansion of gold coins, and 15% of cash auction houses mean real money.

Dark players have strong trading needs, Blizzard offers a secure trading platform, and Blizzard can get a steady income from frequent effects--a great mechanism for blizzard and player-win, and an innovation in charge mode, but only in the sense that It makes the game less fun.

Then, after the auction failed, Blizzard needed to make new attempts.

"Furnace Stone legend" and "Storm hero" using free to play mode, "World of Warcraft" Mall to get the player's acceptance, then "Diablo 3" Why not to join the mall? Given the characteristics of the game, the introduction of the mall to the so-called "balance" effect is very small, and can bring real convenience players (Diablo players are not unfamiliar with the transaction). "Diablo 2" once the fiery equipment trade is the initiation of many online game mall transactions, then blizzard in the "Diablo 3" into the mall what is so strange? From the auction house to the mall, it's just Blizzard's exploration of the business model.

Players do not have to the blizzard in the business model of the change and panic, orange-born Huainan is Orange, was born in Huaibei, and many players for the game mall aversion source just because some domestic game manufacturers eat too ugly. "We'll never have, ' well, the micro-trading model will make us big bucks," said Jay Wilson, former director of Diablo 3, in an interview when he released the Diablo 3 in 2008. Even if this model is not appropriate, or let us think of a way to force into the game! ' This idea, for us, is a failure, we need to strike a balance, but the game must be first. ”

"The game must be first", you can understand that this is Blizzard's "conscience", but I think this is a kind of "self-confidence", I appreciate this confidence.