Difficult to establish the user system in the development of shopping guide community

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China's shopping guide community is absolutely the original Chinese Internet enterprises, because we have not found in foreign countries like the beautiful said or Mushroom Street site, at the same time, the domestic shopping community after more than a year of development, still have a lot of subdivision of the field did not complete the layout, from this point of view, The domestic shopping guide Community's development space is also very big. But these do not show that the shopping guide community can make a lot of money, because the operation of the shopping community has a huge difficulty, that is to build a loyal user system is difficult to establish the problem. This is mainly reflected in the following three aspects.

One: Taobao's crackdown on control

At present, similar to the beautiful said and Mushroom Street Shopping guide community, the main profit channel is Taobao, that is, Taobao is the biggest profit-making customers. But for Taobao, shopping for the community as a double-edged sword, the use of shopping guide to promote the sale of goods at the same time, if the shopping community bigger and stronger, Taobao will be virtually to their own a pocket, because when shopping for the community to become Taobao user's entrance, shopping guide community has the ability to coerce Taobao, there will be new danger, Alibaba recently bought Sina Weibo is to let Taobao's entrance channel firmly in their hands. Thus realize to the shopping guide community's repression.

Second: Sharing shopping experience More is a momentary pleasure

From the beauty and Mushroom street statistics of the average user stay site time is far less than Sina Weibo and other community-class sites, many users are more silent consumption, let users go to this kind of site to bask in their mood in general, it is very difficult, and many are because of their momentary interest, More is shared through Weibo or other community sites. At present in this kind of shopping for the community in the major Sales category section of the shop share content is a lot of Taobao shopkeeper fictional content, its shopping guide effect is very difficult to make user satisfaction, this is the current shopping guide community site is very difficult to obtain the key to profitability, although beautiful said and Mushroom street each publicize their own sales have exceeded tens of millions, But no reports of how much money they made, it can be seen that the super high cost restricts the profit level, and this super high cost is because of the constant marketing more traffic into the shopping guide community, and these traffic loyalty is not high, forming a strong loyal user system, so the marketing cost has been high.

Third: The increasingly competitive shopping guide community

Although it is said that the shopping guide community is not saturated, but with the beauty and Mushroom street, the popularity of a sharp rise, has attracted a lot of people began to enter the industry, even from the team and even run away from Taobao to build a similar shopping guide site, resulting in the current shopping guide community site of the chaos of the situation, in this situation, It is more difficult to build loyal users and the cost will be higher. And now the traditional Internet traffic is almost saturated, the future of the development of more emphasis on mobile Internet, and the mobile internet shopping Guide Community is also facing the construction of a loyal user system is difficult, because currently on the mobile internet has not an application can continue to attract users, depth to attract users, The most successful of the time is just micro-mail.

Shopping for the community from the data seems to have good prospects for development, according to a Amoy network of data shows, take clothing category of the annual Sales 3000亿来 calculate, and Mushroom street and beautiful said can account for the flow of 5%, from the market is still very considerable, but from the actual operating results, profitability has not yet appeared. And from the above three points of analysis, it is difficult to build a loyal user system, will lead to the shopping community itself there is a huge operational risk, the cost of a lot of pressure, this may be why the United States did not appear similar to the beautiful or mushroom street shopping community reasons. This article by Jinhua Network company http://www.qiaogen.com/starting A5, reprint please specify!