Ding dong community Empty back O2O concept, community social again empty talk?

Ding Dong Community concept is really good, but in the absence of such factors as data, user habits and so on will be very slow to advance, perhaps some of the young people gathered in the region will be relatively fast, but once developers real awakening of the property, these progress will vanish momentarily.

Now entrepreneurship only need to grasp the concept will tell stories, plus seven points of the flicker, take a few star investors full recommendation, the basic thing became, if there is a conscience can really do something that belongs to the quality of the project. We can reflect on the popular projects in recent years, and then look at the recent hot buzz of the community, of course, Tico that Ding dong community belongs to the above quality projects, but only in the premise of the flicker.

O2O concept of Empty back

Baidu Ding Dong District, all news comments almost inseparable from the "O2O" description, Ding Dong community is also trying to pack their own O2O Tuyere star products.

But open ding dong community, found that its essence is 58 with the city, Hungry Mody, MO, such as mobile software combination, just to enter the community as a gimmick packaging, ding dong Community is not the product of innovation, just a assembling machine. Iron elder brother firmly believe that the essence of O2O must not line up and down a single shipment or service, also do not think online posted a variety of two-dimensional code sweep code attention is O2O. O2O line under the alignment of the linkage must be not the weight, but the coordination of each other.

In the concept of Ding Dong Community, online that is, the app for the so-called Community services, the main entrance, online commitment to select, order, deal with all the links, and offline only need to do online localization services to complete the work. The entire process line under the wire completely separate, in other words, if Ding dong Community can be O2O model so Taobao Cat is also the pioneer of O2O. Tico think the O2O is line down the channel to get through, the data through, service through, unfortunately, so far did not see the three aspects of Dong-ding community completely through.

Community social is empty talk

There are different voices that the Ding Dong community is in fact the community as a hard to meet the needs of households, to improve the opening rate of the entire app to achieve online purchase localization services. The starting point is good, but Tico just want to remind one point, for the residents in the community social is the real hard demand? For the ding-dong community, the most used people must be young people, and now the young people get up seven o'clock every day, eight o'clock return in the evening, weekend can not wait to sleep a whole day lazy sleep. How much time do you spend at home everyday and how long can you communicate with the Community neighborhood?

Of course, do not rule out the need to meet the needs of the community social people, but Tico that this crowd is not mainstream, nothing in the Community BBS pull Shing still explain the pass, let as hard social needs to treat that is really difficult residents friends. PC era, many communities have their own BBS, few success, enough to show that people are never contact with their friends are full of curiosity, to live under the same building residents are not much interest. Of course, except for the lady who loves square dances.

Ding Dong mode The biggest competitor is the developer

Tico to Ma Jiajia although have individual reservations, but the beginning of this year Ma Jiajia to Vanke lectures part of the view or agree: Strong Community High vertical high precision O2O. After the Spring Festival, the real estate industry continues to decline, also marks the real estate industry will bid farewell to the tyrants era enclosure cover money money model, will sell the house thinking into selling service thinking. And if real estate company really has a mobile internet thinking, to create Chi-ji Property Services, peripheral services, etc. as one of the mobile interconnection service property that ding-dong community is not only dangerous.

Developers began to accumulate a large number of user data, according to the household age, gender, family composition and family basic financial status and other information on the accurate classification of users, so as to analyze the precise needs of users, and through the form of push and so on to provide accurate service information to households. The acquisition of data Ding Dong District has a natural defect, and no data information is difficult to achieve real precision, missing the offline data O2O from?

From the user dependence, the developer also has the innate advantage. Development can be from the early registration, the number of links to guide tenants to pay attention to or download community service system, if necessary material rewards is icing on the cake. And there are early user accumulation of precipitation, coupled with the subsequent operation of the user's active basis and the proportion must be higher than the Ding Dong district of this halfway to kill the process bite gold.

And a lot of users are also concerned about the developers are accustomed to lying down to make money to do the service industry, he can only say that the industry leader in the thinking of developers in the minds of this model will soon be implemented, and not long-term spending departments, but can quickly profit, but this money is really hard to earn. But as the real estate industry continues to fall and after becoming a major consumer of housing, the real estate industry if you want to stabilize the years can only change the business model, do service. Vanke please Ma Jiajia to do training just surface, in Vanke inside in fact already have their own transformation of thought, just need to use the outside of the mouth of Ma Jia Jia to say in the interior only have stronger persuasive. But Iron elder brother still think, not all developers have this change consciousness and drive, those who are still struggling to find a way to make money out of the developers is the party Central Committee needs to optimize the enterprise.

Ding-dong community is really good, but in the absence of factors such as data, user habits and so on will be very slow to advance, perhaps some of the young people gathered in the region will be relatively fast, but once the developer's real awakening of the property, these progress will vanish momentarily. Iron Brother sincerely suggest, spray before think twice.