"Discover Travel" alternative O2O: Internet collocation Traditional Outbound travel

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When a professional who has accumulated ten years ' experience in the Internet industry, decides to join the traditional tourism industry with mature industry chain and highly specialized division of labor, he has come up with a way of integration. When the internet thinking touches the traditional tourism, whether will online Bing, acclimatized?

Prior to the creation of "Discovery Travel", Zhenhua already had a complete experience in the Internet field from research and development to products, operations, and markets for more than 10 years, with a deep understanding of local life services and airline reservations, which also created a "Discovery trip" experience.

As a veteran travel enthusiast, Zhenhua saw the development of outbound tourism in recent years, he decided to set up a close integration with the travel industry, internet companies, the use of Internet thinking to design products, business processes and business models, so that the Internet and traditional tourism collision sparks, stimulate vitality.

September 2013 mid-April "Discovery Travel" is currently in the field of outbound tourism has won a good reputation and sales performance. Unlike most travel sites that play a role as a platform, "discover travel" is dedicated to providing users with the best outbound travel experience.

Don't bother to take the strategy

Zhenhua to the Product network reporter, the tourism development situation is now becoming clearer: With the group tour because the restrictions are too rigid overall downward trend, and the free line because the form of flexibility in the rising. But free line of freedom is a price, that is, users need to do their own strategy, personally handle from booking tickets, hotels to get visas and a series of things. So users spend a lot of time to find all kinds of information, at the same time, the vast number of information users in a choice dilemma, it is difficult to distinguish the authenticity of information, can only make a choice by feeling, wait until the destination often found that the services passable.

At the same time, the reality of consumer demand has become more and more diverse, the details of the service requirements are increasingly high, on the one hand is the information platform in full swing, one side is the hope of freedom and worry of consumers, in this situation is the most scarce for free line of the first-stop online tourism services Airfare, hotel, visa, destination traffic, local specialties and so on, these are all arranged, the user no longer rely on the feeling and the surface of the price to judge.

At the same time, visitors do not feel that everything is arranged and restricted, "discovery of travel" only solves these necessary problems, other services are consumers are free to choose. For example, there will be "kissingly" in Cambodia at the destination, it is suitable for tourists who are interested in art or religion and have free choice; For example, a professional photographic service may be arranged on some islands, or one or two local specialties can be selected, which are not mandatory and can be consumed or not consumed by tourists.

"Discovery Travel" also carefully consider the arrival of visitors to the destination of communication problems. With the increasing number of domestic micro-letter users, tourists in the destination travel when the need for a sharp increase in internet demand. The "Discover travel" launch of the 3G online card service can effectively meet the needs of the mobile phone network, but also facilitate the use of micro-letter and travel consultants at any time contact. Zhenhua to product passers-by network reporter said, he wants to realize is to let freedom line become simple, let everyone get the best experience, "I think the most lack of things are good products and services, not lack of platform." We deserve good products and services to do something good. ”

Discovery travel without a list page

"Discover the Travel" The alternative place not only manifests in it may eliminate the user to do the introduction the trouble, also manifests in it to disseminate the information concise, the direct way.

Open the "Discover Travel" home, first of all see is the winter Hokkaido, Bali Blue Sea, Cambodian monks these pictures of the alternating display, click on the Drop-down button to browse through the Web page will not find the search bar. "Discovery Travel" has no search bar, they put carefully crafted products directly out, if the user is interested in which destination, directly click in to find all the relevant information: by which airline aircraft, in which hotel check-in, what services, what are the characteristics of the attractions, where to go shopping, The detailed schedule of the various fees, how to apply for visas, and so on, even the local embassy visa processing time will be clearly marked. The logic of the Web page display information is entirely in accordance with consumer psychology of consumption, as long as the product satisfaction, interest, users want to know other matters do not have to go to other sites to search for advice.

On the other hand, there may be some consumers who have a tendency to search for information, believing that they can always find a satisfactory choice through their own searches, but that may not be the case. Information and truth do not always match. Various reviews and user interaction can be very limited to the reference, mostly casual and contingency, it is difficult to reflect the real picture of a destination, rather than just dozens of list pages to the user, as well as in the product itself and follow-up services to do the full effort. The main target audience for "Discovery Travel" is the 28-40-year-old, well-educated, economically powerful urban middle class, which is busy and is more focused on time costs than economic costs. Therefore, concise, direct product display, convenient and efficient online booking, high-quality fine product quality is in line with this group of tourism consumption needs.

"Next I'll go into the traditional industry."

Most online travel companies are making platforms, and "Discovery Travel" is a different path, they strive to land on the line in time, with products, services close integration, not too much concept, at the same time give full play to the spread of the internet and influence, the network, new media technology to the product to fight for the line under the seamless docking.

Zhenhua said he was thankful for his career experience when he chose the right thing at the right time. "From 07 to 12, when I was in the mobile Internet, in 12, I thought, from 12, I was going to sink into a combination of traditional industries and the Internet." ”

He said that on the road of tourism O2O, not everything should be realized by Internet, the Internet is only a means, not an end. Especially when the volume of business is small, there is no need for anything to be systematized. If the product has not been validated by the market, then the first test mode, not too much consideration of the background of the system and operational efficiency, because sometimes the fastest way to adjust labor. "Discovery Travel" for each traveler has a small helper-"find the destination" strategy, to help tourists achieve free line. In fact, using the app to achieve the "discovery destination" strategy is the best, but they choose to use the paper version to test. To do this is to consider the cost, and the second is to prove that customers really like the content, and then to the app, rather than the first to develop the app. Zhenhua that the important thing about Internet thinking is that demand is a collision, a test, not a preset.

Rangong, another partner in Discovery Travel, has extensive experience and deep resources in the tourism industry, Zhenhua also engaged in many years of product and management work, the understanding of the line is very deep, both sides a perfect pair, mutual complement each other, so "find travel" under the line of service and quality to the spread of the line laid a cornerstone, And the impact and spread of the online also promote the operation and development under the line. At present, "Discovery Travel" already has 12 international line products: Southeast Asia three, Japan Hokkaido One, Europe Five, the United States three.

The Internet is just a tool

The internet is fastidious is "fast", a lot of experience and accumulate is very difficult step. 05, 06 ago, users need more information, but now, the user is more important to the service, because the end to do or from these vast information to find the desired service. Information is just a means, irresponsible way is to give users a bunch of information, let users choose for themselves. and the ability to make a choice from a mass of information, you need to meet two conditions: a lot of time, is a professional, otherwise the accumulation of too much information can easily inhibit the user's needs. The user may not believe that this information is true, the true and false need his own to judge, if finally still can not judge then the user probably simply does not have.

Zhenhua has been doing the internet, doing online platform companies, and now he feels that simply doing these things is a problem. "A lot of internet people want to do it a little bit lighter, so it is right to integrate information in the era, but now is the integration of the service of the Times, travel this matter is involved in a lot of details of the matter, the details are services, no good service details will not be done." ”

In the past five or six years, Zhenhua began to deny his former self, and gradually emptied his mind to look at the problem from a more macroscopic market angle. He felt that the Internet people should be aware of what can not do what the non-stop to do, but to put this matter in the overall chain to consider, rather than blindly do what they are good at doing, they will do. He doesn't deny the importance of the Internet, but he thinks it's more important to learn to recognize the timing and know when the Internet tool is unsuitable. He is constantly renewing himself, constantly denying the ideas he had accumulated.

People are not born to do only one thing, also not only to do things according to habit. Zhenhua and his team are still in the process of running-in, internet people in learning traditional industry experience and services, the traditional industry people in the learning of Internet thinking and its unique expression, they learn from each other, integration, and create a one-stop free line services online tourism enterprises, Out of a tourism o2o alternative way.