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The turnover rate has always been one of the most important efforts to run a commercial website. Rather than to improve the user flow by one times, do a good job of Web site details, improve the turnover rate is faster. and watched the loss of potential users, the heart is really Briss. In the process of operating the trademark design network, I found a lot of details that will directly affect the turnover rate, and share it with you today.
1, low price opponents of the statement
In the commercial competition, the most fear is the price war, if you get involved in it, even if you finally win, you will not make any money. Especially in the network can not see quality, product quality is uneven, low prices everywhere, you will never be able to do the lowest price, but customers do not think so, they will certainly take a low price to compare with you. So, when the user is in the eye of your site, you should highlight what the lower-priced opponents can't. For example, the trademark design of this industry, low-cost opponents are generally "logo template, no after-sales service, designer part-time, personal or two or three team small workshop."
2, the quality of the display
For the network industry, there are too many personal designers, small workshops, small teams. And corporate users are generally looking for real design companies. Therefore, in the site to highlight the company's qualifications to better obtain the user's trust. Not only can write the company's qualifications, if the site rankings excellent, and even can write the network station in the rankings of various search engines. This will enable users to the search engine trust to your site, which is also an indirect recognition.
3, subdivided customer service system
There are a lot of websites, no matter how many of the site's business, are only hanging a customer service on the top, so that looks desolate feeling, not to attract users. It is best to segment the business of the site, for example, my site is divided into "trademark design", "Logo Design", "album design" and so on. In this way, users can see the corresponding customer service, a pair of service feeling. Can greatly improve the user's consultation rate, and let people feel that the site's consulting volume must be a certain number, more formal, relatively hot.
4. Display of successful cases
Success stories are all skills, the most likely to improve the turnover rate, of course, this requires your site itself has high-quality success stories. The success of the case to show the most prominent site, so easy to attract users. As long as the works have been recognized by the user, it is not far from the list. If you have a successful case, there are well-known enterprises, it is icing on the cake, the big well-known enterprises trust you, that those small and medium-sized enterprises, you have no more than worry.
5. User evaluation
User evaluation is another success story. This includes the user's assessment of you, this evaluation can be written on their own, of course, for the sake of authenticity, you can directly find your customers to help you write a few sentences. In fact, as long as the successful transaction of customers, to help you write a few comments is actually very happy. Of course, when writing evaluation not too exaggerated, appropriate on the line, can eliminate the user's deal concerns on the line.
6, unconditional return and after-sale
For the trademark design of such a list before the end of the product, you need to give users sufficient protection before he will order. such as not satisfied with unconditional refunds, redo. Including after the sale can make simple changes and so on. Although this may bring some trouble to their own work, but the result is a small part of the results, and this behavior can greatly improve the site's turnover rate.
This article by the trademark design Net http://www.logozhizuowang.com/releases, reprint please specify.