Discussion on enterprise Network marketing new domain name enabling strategy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Although the application penetration rate of search engines has surpassed 90%, most people have been accustomed to retrieving information through search engines. But as the eyes of the website, the short and meaningful domain name is still popular, especially for large enterprises and famous websites. In Sina 8 million RMB sky-high acquisition domain name Weibo.com before, well-known E-commerce Enterprise Jingdong Mall, also in February to 3 million high prices included jingdong.com domain name. But the difference is, Sina directly enable this new independent domain name, as the main domain of microblogging products, and to promote. And Jingdong seems to be in the domain name to enable few big moves, first the domain name jumps to the Sales Union page, then will it jump to Jingdong Mall homepage.

Is the domain name has been included in the bag, Jing Dong has been very low-key handling this matter, online under the publicity, still use the old site domain name. A lot of people seem to wonder, Jingdong all spell domain name is not easier to remember, more convenient for users to retrieve use? Why did Jingdong insist so stubbornly? The real reason seems to be only Jingdong knows, how we analyze is only subjective speculation. The author thinks that the reason why the Jing Dong has not started the new domain name, may more worry affects the user cognition experience, also feared that after enabling the double domain name will affect the website optimization effect. Perhaps, Liu purchase domain name is also just out of fear of his brand protection, there would have been no intention to enable the new domain name.

First, the domain name is the Enterprise intangible assets

From high friends to Beijing east, from weibo.com to wulian.com, domain name investment and trading a wave higher than a wave. For enterprises, the domain name is not only a URL, a short and easy to remember the domain name can allow users to retrieve the site, the domain name at the same time is more like brand trademarks. A good domain name, also can let the brand reputation. But the domain name more time is the intangible asset, needs to protect. Compared to Sina Weibo products to enable the new domain name, has a monopoly exclusive nature. Jingdong Mall This purchase jigndong.com This domain name more purposes, should be out of pure brand protection.

The author just through the site www.joyweb.net.cn query, the current situation only jingdong.com ownership of Jingdong Mall, and jingdong.cn and jingdong.com.cn domain name still in others name, parsing is also pointed to the other company website. And the general Netizen in COM and CN and com.cn between, it is easy to confuse the wrong domain name. This may be Jingdong Mall has not enabled Jingdong.com as the site's main domain name one of the reasons. In the development of website construction and peripheral products sales process, the author often give customers the suggestion is that the COM domain name is definitely the first choice, if there may be conditions, based on the point of view of resource protection, should be commonly used in several categories of domain names registered together to prevent by the heart of the loopholes. Because the development of Internet marketing, the domain name is the first, and generally is also one to show to the customer.

Second, avoid the optimization effect is discounted

Although jingdong.com this new domain name is enabled, but the Jingdong uses is the form which the URL forwards, the domain name jumps directly to 360buy.com this website. Instead of binding the domain name on the server, and then parsing it through a record or CNAME alias. The author has previously in the article "four step to buy high-quality host, effectively improve the effect of optimization" to the webmaster suggestion is, if possible to use independent IP host, and in an IP address only the corresponding binding a domain name. Because, this operation is very advantageous to improve the optimization effect. The author also inquires the Beijing-east Baidu and keyword ranking situation, optimized to do in place.

And if by the way of binding multiple domain name, enable jingdong.com this new domain name, will certainly affect the result of the optimization. Of course, does not say that Jingdong not to enable the new domain name, there must be a relationship with the site optimization, but at least for the promotion of Internet marketing through the website to promote the people, the multiple domain name at the same time binding on the same host, the same IP effect will certainly be greatly discounted. However, in the Enterprise website construction and network marketing process, while enabling multiple domain names sometimes have to. So want to Jingdong so, by forwarding or 301 page Jump form, it is a more ideal method.

Third, enhance user awareness and experience

After a turns advertising bombing, I believe most people talk about Jingdong mall's web site, will be reminded of 360buy this rich special meaning of the digital word combination. But if the input jingdong.com open a and Jingdong mall the same site, how much will give people some cottage feeling. And now whether Baidu or Google, the search "Jingdong Mall" to show all are 360buy this URL, this special meaning of the number of words, with Jingdong Mall's trademark has been deeply rooted. The change of the main domain name at this time, obviously is very irrational and unwise practice.

Many people think that the user experience is only reflected in the actual site and the construction of the production above, this view can not be mistaken, but not comprehensive. Good user experience, in the website construction and network marketing every detail will be reflected. For example, embodied in the choice of domain name, host space purchase and network marketing the whole process of grasp. Relatively speaking, Jingdong is only the capital of Chinese pinyin, and Jingdong Jingdong Mall is only a name, can not and Sina microblogging products new domain name weibo.com to compare. Therefore, based on this view, it is a strategy to enable the domain name jingdong.com to be forwarded via URL.

Network Marketing details Everywhere, successful cases also happen every day around us, as long as we are good at observing attentively, always find some differences. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) through the Beijing-east domain name to enable policy awareness, network marketing is a very systematic project, and domain name selection is only a start. Careful webmaster can analyze the Jingdong Mall, its success is from the grasp of every detail, very concerned about the user's perception and habits. For the majority of small and medium-sized enterprises, the site more role is to decorate the façade assistant marketing, but also pay attention to the details of the grasp.