Discussion on local website value 9 questions about local website Investment 9 answer

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Local websites are a unique area of China's Internet and are in the ascendant. There are opinions about the value of this field. According to our knowledge of the field for many years, the daily answers list out, hope for everyone to help.

1. Is the local website worth the attention of the capital?

A: Let's use some cases to date to illustrate. Local sites can be divided into local portals and local vertical sites, in the Yangtze River delta region in the dominant position of the 365 real estate network through the gem of the IPO application (disclosure of the early years of Chinese Business Fund Strategic Investment), 2011 mom NET to get Tencent 50 million yuan strategic investment (mother Nets rooted in Guangzhou, Through localization operation Strategy Layout National success), 2010 Nanchang Treasure net obtains 10 million yuan strategic investment. In addition, the 2006 Hefei Forum (Hefei Hotline) to accept 365 real estate home network strategic acquisition, learned that the long Lane has repeatedly rejected the strategic investment of various types of funds.

2011 Chinaz Organization of Guangzhou Webmaster meeting, IDG partner Gao Xiang said: "A few years ago, local sites are not worthy of attention, in recent years, but still do not have a greater investment value." The biggest problem is the volume of local websites.

Ningjie Network Viewpoint: The local website is at present at the beginning of investment value at present stage, facing the vertical website of big industry is more worth attention. The vertical operation is easy to standardize, so the reproduction is more strong. The value of Portal class Web site depends on the development of the 19 floor. South east China, especially the Yangtze River Delta region, the local site is more developed, has no industry dividend; Central, north, southwest, dividend period is about to pass, northwest, northeast still has dividend opportunity. At the same time, it is necessary to solve the problem of business income volume to have large capital investment value.

2, how to view the risk of local websites?

A: There are risks

√ Policy risk: Local portals are generally involved in people's livelihood, and private websites are generally unable to obtain news qualifications.

√ Mode risk: the level of operational standardization in this area is still very low, the recognition of the profit model is not high, many sites do not even know how to operate and profit.

√ Investment risk: portal site by the traditional strong vertical web site impact, the profitability of the field of limited endurance. At the same time, the investment cycle is long, at the current stage of development, the value cycle of at least three years. There is still a profit model risk after reaching the millions investment.

3. Is there a profit model for local websites?

A: It's already ripe, but the answer lies in a small part of the brain. The profit model features a brand, product channel value (which can be categorized as localized O2O) and localized social network value through localized professional services combined with localized real social communication influence. Based on real estate, home, wedding, car, mother and infant and other large-scale industries of the vertical is still the mainstream of the current Web portal mode. The profit model is still in rapid development, the scope of the profit industry is gradually increasing, traditional industries and services in this field continue to fuse.

4. What is the pattern replication of local websites?

A: Vertical replication technology is relatively mature, with the standardization of this field development, the field in three years of replication will be greatly enhanced.

5, how to view the value of the county station?

A: Vertical depth determines the size of the revenue, the basic cost of vertical business is certain, otherwise not up to the requirements of a certain size of the economy can guarantee vertical service profitability. Therefore, the following local stations in the underdeveloped areas can only provide shallow services, and can not obtain scale. This is the same principle as traditional commerce.

6. Why local sites are mainly local communities?

A: The factors that determine the growth rate of a website are input and time. At present, in the case of profit technology is not popular, investors can not tolerate a large scale of investment and investing cycle. So the leading site in this field is often the lucky individual stationmaster who is eliminated from the great "death probability", which means that these sites need low input, which means that they need to prolong the development cycle, and the community with adhesion in the longer period becomes the most suitable product form.

7. What are the main factors that limit the profit scale of local websites?

A: Regional economic development status, regional urban population number, network development level, website operation service ability, media competition pattern. summed up, flow, vertical depth, media share determines the size of the revenue. How big the cake is, how high the cake is, how big you cut.

8, how to locate the value of the local site?

A: The Influence value and transformation value of the consuming people, the communication force and the high conversion value brought by the reality and the interaction. It is embodied in the influence value and channel value of the large industry with income scale and profit margin which needs the localization experience.

9, local portal How to resist the impact of vertical web site?

A: Local portals can build industry services to combat vertical Web sites, while vertical site traffic growth cycle is long, for the capital background is not deep vertical stations, local portals can endure time to drag down their opponents. This is very similar to the spear and shield, armor-piercing armor.

Wen/Ningjie Network zhouning

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