Discussion on how to design the Web marketing page of different products

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The popularization of the Internet, subversion of the traditional product marketing model, people have made use of the network information transmission quickly, electronic payment advantages of convenient, opened a new era of product network marketing.

However, not all products can be carried out through the network marketing, professional and technical personnel for the site, is not the traditional web design ideas can do a good job of product network marketing. According to my observation of the major marketing sites, combined with their own network marketing practical experience, and we discuss a variety of different product network marketing involved in the design of the Web page.

In my opinion, to determine the product network marketing, we should first define the needs of the product group, that is, the customer base, and then according to this part of the group's age, sex, habits, preferences, interests, Internet habits, determine the network marketing strategy, and finally by the software personnel design and marketing strategy content consistent with the creation of and implement it on every Web page.

Generally speaking, the site page of the tangible product is more emphasis on the appearance of the product. These products are mainly daily necessities, involving people food and clothing to live in various fields, as long as the logistics network can be served in the goods, all covered. For these products, must rely on the picture to express product information, the more realistic the better. At this point the software personnel PS Picture of the ability can not be belittled. When designing a Web page, choose a qualified picture file format, with the popularity of broadband, JPG format in the technology has not hindered the speed of loading pages. However, depending on the visual effect of the picture, using a variety of techniques to properly adjust the pixel, in order to ensure the quality of the picture, as much as possible to reduce the time to read, do not try to test the degree of tolerance of others.

For intangible service products, such as financial insurance Services, hotel restaurant reservations, travel guides and travel tickets online booking, as well as other services related to intellectual property rights, web designers should be more user-friendly to the consumer needs swept in. At this time the design added too many pictures are unfavorable to explain product characteristics (diet, sightseeing can be excepted), this is the need to have the strength of the advertising software, process description. In fact, the current financial institutions of the Web site can not be flattering, the service process is too blunt, the lack of affinity for soft text.

Web design to design more navigation. To fully envision the customer in the service of the problems and questions encountered, to spend energy to do the navigation well. I once logged on to a communications carrier website, because I could not see the instructions in the navigation tips, played more than 10 times customer service phone to understand, this is the most annoying. Software personnel to fully listen to the marketing staff planning, regardless of whether or not to take the class structure or other structure, users to facilitate browsing for the purpose. Here is important, or about the writing of soft, intangible services must rely on the language of soft text to help promote, high-quality soft wen sometimes more than a few pictures more useful. Therefore, the design of the page should use a prominent font, the high level of advertising soft paper, in order to play a better marketing role.

At present, due to various types of Web sites have been overwhelming, a variety of product marketing tools are also various, network marketing competition is very fierce. Therefore, the site staff in the other Web site to learn more about web design experience, through actual combat understanding the true meaning of network marketing, the real use of the page to seize the user's psychology, but also need to consider the problem of search engine optimization, the content of the Web page and text design to facilitate the SEO, which is helpful to improve the competitiveness of the site. This article by the British Trousers www.178222.com writing, reprint retains the link, thanks!