Discussion on how to improve the interactivity of forum-type websites

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I think a lot of webmasters have done the forum, because the Forum class site has ready-made CMS system available, in the site model there are more cases can be used for reference. As a Web 2.0-mode forum class site, its registered members and Web sites, registered members, between registered members and tourists are the lifeblood of this type of Web site, if only webmaster a person in the forum to entertain themselves, then also lost the meaning of the forum. Today, I want to discuss how to improve the interactivity of the Forum class website.

First, the Webmaster team management.

To do a website, a person is not a long-term battle, to recruit a group of people is very important. In the majority of webmaster cost considerations, we can divide the moderator into three levels to manage, is the internship moderator, trial moderator, the official moderator.

For the internship moderator, only asked him 3 days a week to log on to the forum, as much as possible to publish some posts, reply to some posts. This stage mainly inspects the quantity, to the content quality is not too high request. Internship moderators can be more, mainly active popularity. General practice moderators do not take wages, the site can provide some resources, prizes, etc. to the internship moderator, in the encouragement. For the trial moderator, ask as much as possible every day on the forum to see. Publish some news-themed content, post replies to members, and participate in the discussion of topics. Can give trial moderator some wages, but not too high, 100 per month, 200 yuan. From the trial moderator, select some people when the official moderator, responsible for the overall content of the site construction, topic hype. Official moderators should be regarded as the official site employees, so that they actively participate in online and offline activities, and from the development of the site to benefit.

Second, the management of website resources.

The user is the Forum class website most important resources, has a good member relation Management module is very important. Stationmaster needs to perfect important user, active user, opinion leader's information, classify, establish a complete member storehouse, expert storehouse. At the same time, gradually do some user lifecycle management, improve the target user group (generally 20 years old to 35 years old) viscosity. In addition some commonly used means webmaster can also consider using, such as the establishment of the classification of the Web site QQ Group, regularly out of the website of the members of the electronic periodicals, regularly held under the line of member activities.

Third, it is clear why the interaction should be improved.

Enhance the interactive nature of the forum is the webmaster All dream of, but not in order to improve interaction and improve interactivity. It needs to be combined with the site's product or the entire profit model to be more effective. For example, a document resources download column, improve the need for interactivity is not strong, webmaster as long as the provision of accurate and reliable documents for members to download the line. However, online question and answer column to enhance the interaction of the need for more strong, should be a daily person responsible for timely handling of the questions raised. At the same time, the requirement of interactivity should also be combined with the profit model of the website. For example, a dating site is far more interactive than an exam-type site. Therefore, webmasters should also consider whether to improve the interaction is really necessary. If there is no need, some functions (such as the reply can look at pictures, accessories, the first n replies can post, verify the mailbox can post, etc.) instead of the user experience, waste user time, should be removed.

Four, some common means of discussion.

1 Integration System, is very effective to improve user viscosity, motivate users to interact with the means, is the site to guide users to participate in interactive important mechanism. But the webmaster should have integrity, for the exchange of points to be valuable, and carefully calculate the cost.

2 The task mechanism is also an important mechanism for the website to motivate users to participate in interactive activities. These tasks can generally be set up with interactivity (such as providing help, participate in questions and answers, participate in activities, etc.), the site provides a number of incentives, prizes, coupons and other resources to guide, entice users to complete the task.

3 mandatory mechanism. In the above two methods do not work, consider some mandatory mechanisms, such as how many posts can enter the hot column, the section of the integral certification conditions. However, these mechanisms may compromise the user experience and should be used with caution.

4 the interactive mechanism of the system. This is mainly a number of technical means, such as the regular delivery of electronic periodicals, more than January for users to log in to send reminders, important activities, such as SMS messages.

Today and Chongqing Webmaster Circle a few friends together "brainstorming", the discussion of these things to a lot of early, intermediate webmaster are very practical, but also worthy of serious consideration. We all like a color, incense, taste and taste of the forum, the Webmaster refueling Bar! This article to the medical Test garden-Ju Jinlong, reprint please indicate the source, Chongqing Network Marketing Network www.cqadv.cn, author: Li.