Discussion on Internet Word-of-mouth marketing with Zhang Xiao Box

Zhang Small box came to the Hangzhou Alibaba live, and Lin Xiao can also is an old acquaintance, noon about the time to meet to eat. Because I have a small box of Word-of-mouth is also full of curiosity, just take the opportunity to understand the actual combat experience, very difficult, after all, said and done is not the same thing.

Because it is inconvenient to disclose a small box of marketing too much detail, only our Word-of-mouth marketing exchange of some experience and some inspiration to organize as follows:

1. Positioning determines brand vitality

The positioning of the box is very clear, and I think there is a point is that the positioning has a very large resonance, white-collar people saw a small box of comics will be moved. And we also discuss in the Animation brand field often different image, each lead a year or two, and then the http://www.aliyun.com/zixun/aggregation/33196.html, "" The main reason is because positioning, seemingly take all the image of all the people, Often die in the embarrassment of no group belonging. This is consistent with the enterprise positioning principle.

2. The basic point of Word-of-mouth marketing is its own products

Zhang Small Box comic features: Content Creative good, the visual impact of content is strong, the content continues to update, has a continuous vitality; it's entertaining enough, easy enough, and easy for users to spread.

Small energy point of view: Entertainment products are the most easily word-of-mouth transmission, such as games, graphics and so on. It is relatively difficult to generate word-of-mouth through business or function. This is not absolute, but it is also interesting to be able to communicate effectively from the current Chinese entertainment Internet. But product Word-of-mouth marketing I think and this is completely different.

3. Carriers play a vital role in Word-of-mouth communication

Zhang box of the spread of the main in the popular community, Tianya, Mop, Sina blog, etc., when the impact of such a carrier to spread a certain scale, the traditional media has found such a new thing, the coverage of interviews and so on are many.

4. It's important to grasp the opportunity

Zhang box of the spread of a lot of contingency, but this still does not affect the overall situation, in the process there are a lot of flexible things, and grasp some opportunities, such as: a small box out of books, and Nokia mobile phone cooperation, and even on the CCTV interview program and so on. But more often than not, opportunities are grasped and not created.

At this stage, Zhang Small box of Word-of-mouth communication is very good, but I think there is more space, I found that there is a key point is relatively missing: a small box of comics rely on grassroots spread, but not a strong enough influence of opinion leader to help Zhang small box spread. "Woman My Biggest" program big S, Niu, Wu and other beauty talent recommended a cosmetic products, this product will be in the market by the public snapped up, the same reason.

But I want to see these may not be far away, a small box of creators have a good mentality, and brand awareness, I believe they can create a good product and company, believe that the box can go farther.